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Contributor I
October 24, 2024
Solved

How to handle two accounts but same brand. (B2B and DTC)

  • October 24, 2024
  • 3 replies
  • 179 views

Hello! 

 

We recently launched a new Shopify B2B store and opened a Klaviyo account for it. We want to set up a new sending domain to keep these separate. Our URLs are company.com and b2b.company.com. We are curious if anyone has insight into the easiest way to set up a new sending domain that will not share with the DTC at all for deliverability purposes. Can anyone help outline what exactly we need to do for this? We are by no means experts in this technical setup for email and greatly appreciate any help we can get! 

 

Thank you! 

    This topic has been closed for replies.
    Best answer by retention

    Hi @Digital_HP - Just to jump in here, if you have a separate B2B Klaviyo account but want to use the same TLD (top level domain), this thread might apply to you:

     

    3 replies

    ArpitBanjara
    Principal User II
    Principal User II
    October 25, 2024

    Hey @Digital_HP 

    so just to confirm

    Go to Account → Settings → Account → Domains - you will see a branded sending domain. Do you want a different sending domain, just for your b2b website? If Yes, then NO - you Can’t do that. You will need a different Klaviyo account to setup another sending domain.

    you can only have one sending domain, per Klaviyo account

    But if you want to send emails from two different emails like “hello@company.com” and “b2b@company.com”, then you dont need to do anything and this will work. You just need to make sure the emails end in @company.com (because it is the same root domain)

    I hope this helps

    Cheers

    Arpit

    Arpit Banjara - Lead Email Marketing Specialist at Flowium
    Contributor I
    October 28, 2024

    Hey @Digital_HP 

    so just to confirm

    Go to Account → Settings → Account → Domains - you will see a branded sending domain. Do you want a different sending domain, just for your b2b website? If Yes, then NO - you Can’t do that. You will need a different Klaviyo account to setup another sending domain.

    you can only have one sending domain, per Klaviyo account

    But if you want to send emails from two different emails like “hello@company.com” and “b2b@company.com”, then you dont need to do anything and this will work. You just need to make sure the emails end in @company.com (because it is the same root domain)

    I hope this helps

    Cheers

    Arpit

    Hi Arpit - sorry, to clarify we do have a new and separate Klaviyo account for our B2B site. We are looking for how to set up a new sending domain for the B2B account - as we only have our current sending domain that we use for our DTC and after looking into using the same sending domain across two site we want to ensure these are separate due to the B2B affecting our deliverability score or vise-versa. 

     

    Thanks! 

    retention
    Partner - Platinum
    retentionAnswer
    2025 Champion
    October 28, 2024

    Hi @Digital_HP - Just to jump in here, if you have a separate B2B Klaviyo account but want to use the same TLD (top level domain), this thread might apply to you:

     

    Joseph Hsieh // retentioncommerce.com // X: @retention