Sunset Flow for Never Enganged

Question

I want to create a new segment ‘Unengaged Subscribers: Never-Opened’ with the filter that someone is subscribed but has never opened an email. My question is would someone who has just subscribed and not yet opened their first email yet be entered into my new segment?

Amos Peace · Accepted Answer

Hello ​@martha098,Yes, someone who just subscribed and hasn’t opened their first email would likely be included in your "Unengaged Subscribers: Never-Opened" segment.To avoid this, you can add a condition to the segment, such as: "Date added to the list is at least 7 days ago" or another suitable timeframe. This ensures that only subscribers who have had enough time to engage but haven’t opened any emails are included in the segment.

Timmy Solomon · Answer

Hello Martha,Great question!If you create a segment with the filter for "subscribed but never opened an email," then yes, someone who has just subscribed and has not yet had the chance to open their first email will be included in this segment. This is because the segment criteria only checks for email open activity and does not differentiate between new subscribers and those who have been on your list for a while.To exclude recent subscribers, you could add an additional filter such as "Subscribed at least X days ago" (e.g., 7 days). This way, new subscribers will have some time to engage before being considered unengaged.Let me know if you need help setting up this segment or refining the filters!Best regards,Timmy SolomonKlaviyo Expert4o

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