I have cleaned up my very cold list and created 8 warm and ramp segments. Is it advisable to manually send an initial warming campaign to all 8 groups THEN send them into a sunset flow with a sunset segment? or send from a manually built sunset flow from the beginning? I am stuck on this point. Campaign or Flow to start off...If anyone has any advice on this.. Thanks!
Hi Jenlyulyu,
Thanks for your question—great to see you're taking a thoughtful approach to warming up your list!
I'd recommend starting with manual campaigns to each of your 8 warm/ramp segments. This allows you to gauge engagement more accurately and avoid unintentionally moving potentially active subscribers into a sunset flow too early. You might be surprised by how many re-engage with the right messaging.
Sunset flows are definitely important, but they work best as an ongoing, automated process running in the background—triggered by specific engagement criteria over time. Think of them as a long-term list hygiene strategy rather than a first step.
Hope that helps! Let me know how your campaign sends go and if you have any other questions of course :)
Hayley
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