Wordpress segmentation by site activity (not related to Woocommerce) ?

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Is there any way to segment a list/audience by activity on site, like commenting on a blog post or viewed page X then Y?

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annasophiefcAnswer

2025 Champion

Hi @yellaroot

This depends on whether the data is being sent to Klaviyo. If it is, you would in most cases be able to see the URL inside within the Active on Site metric data.

If the data is not being sent, I would recommend you to set up a custom “Viewed Page” metric in your backend where you can use the data the segment your audiences. Here you have a guide to setting up the Viewed Page metric: https://help.klaviyo.com/hc/en-us/articles/360059075151

I hope this helps :-)

Champion & Klaviyo Partner based in Aarhus, Denmark. It is all about communicating the right message to the right people at the right time!

annasophiefcAnswer

2025 Champion

Hi @yellaroot

This depends on whether the data is being sent to Klaviyo. If it is, you would in most cases be able to see the URL inside within the Active on Site metric data.

If the data is not being sent, I would recommend you to set up a custom “Viewed Page” metric in your backend where you can use the data the segment your audiences. Here you have a guide to setting up the Viewed Page metric: https://help.klaviyo.com/hc/en-us/articles/360059075151

I hope this helps :-)

Champion & Klaviyo Partner based in Aarhus, Denmark. It is all about communicating the right message to the right people at the right time!

Y

yellarootAuthor

Contributor IV

@annasophiefc ...thank you SO much!

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