Topics started by Emily Shea

34 Topics

Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Accounts and Settings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for entrepreneurs and small businesses)

Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: https://klaviyoacademy.wistia.com/medias/onouzcw7ouIn this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calen

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Emily Shea
Klaviyo Employee
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Email Templates and Coupons

Recap discussion: [Interactive workshop] Creating holiday coupon codes for Shopify

You can view a replay of our [Interactive workshop] Creating holiday coupon codes for Shopify below: https://klaviyoacademy.wistia.com/medias/a1gvenx0dd Let’s keep the conversation going! This is a collaborative space to ask comments and share your experience with this topic. During the session, we:Created static coupon codes in Shopify  Linked these static coupon codes directly to customers’ carts  Created dynamic coupon codes in Klaviyo  Added dynamic coupon codes to a campaign For additional support, check out these help articles: Getting started with coupon codes in Klaviyo How to add a link that applies a static coupon code at checkout How to create unique coupon codes for Shopify How to add a link that applies a unique coupon code at checkout We hope to see you again soon!Happy sending :) Emily 

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C
Contributor I
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Own your relationships after the holidays (for entrepreneurs)

Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

0
Emily Shea
Klaviyo Employee
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
published in Integrations and Reviews

Recap discussion: Getting started with Klaviyo's Wix integration

Thank you for attending our live training, Getting started with Klaviyo’s Wix integration! If you missed it and would like to check out the replay, we’ve included that below: https://klaviyoacademy.wistia.com/medias/u8immf5jnfTo continue getting the most out of your Klaviyo account, check out some additional resources below:  Help Center Articles:  Getting started with Wix Getting started with flows  How to create and send an email campaign Wix data reference Take some on-demand courses on Klaviyo Academy.  Join our team for more live trainings! Let’s keep the conversation going. We would love to hear what you’ll be doing next with your Klaviyo account! Let us know by posting below. 

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Emily Shea
Klaviyo Employee
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Lists, Segments, and Profiles

[Interactive workshop] Build your Cyber Weekend audiences (for entrepreneurs)

Let’s keep the conversation going from the [Interactive workshop] Build your Cyber Weekend audiences for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.You can also view the session replay here: https://klaviyoacademy.wistia.com/medias/r7q1b0v48oDuring this session, we: built 4 essential segments to include in your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training:  Strategically send marketing communication to your 30-day engaged customers, VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Add the “Consent to receive SMS” condition to segments to identify your SMS personas. Additional resources: Getting started with segments How to create an engaged segment  Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions or let us know if you’ve had success sending to other audiences n

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A
Contributor II
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for entrepreneurs)

In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content If you missed this session or you would like to review, you can check out the replay here:https://klaviyoacademy.wistia.com/medias/8zjmo639scWhile this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Attend our [Strategy session] Understanding email and SMS d

0
Emily Shea
Klaviyo Employee
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in SMS

Recap: [Strategy session] [Conquer Cyber Weekend with a data-driven sending strategy (for entrepreneurs)

Thank you for registering for our very first strategy session designing especially for entrepreneurs, Conquer Cyber Weekend with a data-driven sending strategy. If you are a founder, cofounder, entrepreneur, or a marketer at a small business, we hope you find the below replay and resources useful as you prepare for Cyber Weekend 2022:  https://klaviyoacademy.wistia.com/medias/5dkpnncy4v Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links: Understanding the difference between segments and lists How to create an engaged segment How to create a segment of VIP customers  Understanding Engagement Reports for Lists and Segments Guide to building a custom report strategyAdditional learning resources: Register to find out when the deliverability certificate launches [Interactive workshop] Build your Cyber Weekend audiences (for entrepreneurs)  [Strategy session] Cyber Weekend offer and promotion strategy (for entrepreneurs)  [Strategy session] Designing email

1
Taylor Tarpley
Community Manager
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Understanding profiles in Klaviyo

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will understand the elements of Klaviyo profiles. In this session, we cover:What profiles are  What data each profile element contains and where that data comes from  How to use profile data by:  Using custom profile properties to personalize messaging  Creating segments based on predictive analytics and customer CLV  You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/pvz9n2veu4Here are some additional resources to supplement the information provided in the training: Guide to Profiles in Klaviyo  Guide to Suppressed Email Profiles in Klaviyo  Profile and Properties Glossary  Understanding When and How Klaviyo Sets a Profile’s Location  The Information Section of a Profile  Guide to Klaviyo’s Predictive Analytics  About Custom Properties  How to Segment of Customer Lifetime Value Taking the Academy course, Using Customer Lifetime Value Data in Kl

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Emily Shea
Klaviyo Employee
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Acquiring SMS subscribers

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you develop your strategy for acquiring SMS subscribers. In this session, we cover:Why you should be using SMS  The importance of collecting consent  Methods of acquiring SMS subscribers, including:  Consent at checkout  Multi-step sign-up forms  SMS-only sign-up forms  Email campaigns  Click-to-text forms  Custom keywords  Email banners  Instagram links  You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/qq13pzvaso Here are some additional resources to help you follow the guidance in the training: The Marketer’s Manual to SMS Compliance and Deliverability  Guide to Collecting SMS Consent During this training, collecting consent via List API was not covered. If you have developers on your team and would like to explore this option, see the information linked below: How to Collect Consent via List API Have questions that still nee

0
Emily Shea
Klaviyo Employee
1 year ago

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