Flows: Best of the Community Index

This post is a curated index of the best discussions, guides, and articles the community has to offer on flow, hand-picked for quality, relevance, and usefulness. Bookmark it and come back when you need it.

💡 Advice & Best Practices

Welcome flows

• What is one best practice for creating a high-performing welcome series? One of the most engaged threads in the community. Practitioners share what actually works in welcome flows, from structure to suppression strategy.
• Multiple Lead Magnets/Offers: How to set up lists and welcome series How to manage separate welcome flows when you have multiple sign-up entry points or opt-in offers.
• What are you doing? Subscriber Popup Discount vs Welcome Email discount Community debate on where the discount should live — in the form, the first email, or later in the sequence.

Abandonment flows

• Abandoned cart flows: advice for your first high-impact revenue win How to think about abandoned cart strategy from the ground up — not just the mechanics, but the messaging approach.
• Managing Browse Abandonment & Abandoned Checkout Flow – Best Practices? Covers the filter logic that prevents people from receiving both flows, and how to handle discount strategy across them.
• Optimizing Welcome and Abandonment Flows: Filtering and Discount Strategy Advice Practical Q&A on whether to remove people from the welcome flow when they enter an abandonment flow — and how to think about discount sequencing.
• Timings between emails of Browse and Cart abandoned Community benchmarks and reasoning for how to sequence timing across browse, cart, and checkout abandonment emails.
• Abandoned Cart Flows Based On Cart Value? How to use trigger splits to send different abandoned cart experiences based on cart value thresholds.
• Are you dependent on the checkout start event to show basket in email? No need to with this solution. A webhook-based approach to saving cart data as profile properties so you can show basket contents without waiting for the checkout start event.

Post-purchase flows

• Item Specific Post Purchase Flow - Best Practice How to build product-specific post-purchase emails without creating a separate flow for every SKU — using dynamic content and trigger splits.
• How to turn new customers into repeat buyers Post-purchase flow strategy through the lens of customer retention — aligning your automations with the full customer lifecycle.
• Help with Dynamic Product Data for Last Placed Order in Replenishment Flow How to pull product name, image, and quantity from the customer's last order into a replenishment flow email using Liquid.
• "Predicted next purchase date" as a flow trigger How to use Klaviyo's predictive AI property as a replenishment flow trigger — and what to watch out for.

Winback flows

• Winback flow strategies: timing, segmentation and offers A thorough look at winback flows — when to send, who to target, and whether to use a discount.
• Recap: Re-engage lapsed customers with a Klaviyo winback flow Workshop recap with actionable winback flow structure, timing guidance, and community Q&A.

SMS flows

• SMS automations that actually drive revenue Which SMS flows are worth building, how to sequence them with email, and what "driving revenue" actually looks like in practice.

Flow architecture & strategy

• How to know if multiple Klaviyo flows will fire on the same person (and what to do about it) One of the most common architectural blind spots. Explains how overlapping flows work and how to prevent over-messaging.
• Best Practices for Multi-Email Flows for High-Value Ecommerce Products Rich community discussion on frequency, content mix, and smart sending for longer consideration cycles. Applies beyond high-ticket.
• Evergreen Flow: Advice and/or Thoughts? Discussion on whether evergreen nurture flows are worth building and how to structure them without them going stale.
• Best approach for multiple languages The tradeoffs between conditional splits, separate flows, and dynamic content for multilingual flows — with real recommendations.
• Send follow-up email IF they have clicked, not working Why conditional splits based on email clicks often fail, and how to build this correctly using time delays or segment-triggered flows.
• Flow: time delay excluding night hours How to configure a time delay that skips overnight hours so emails land at sensible times.
• Using Klaviyo Flows AI to build better, more personalized flows A practical walkthrough of Flows AI — how to prompt it effectively, what it can build, and where it still needs your input.
• Best email marketing automations to build for the fashion and beauty industry Industry-specific flow guidance for fashion and beauty brands — useful even if you're adjacent.

🔧 Troubleshooting 

This section is a WIP (auditing more threads to add)

Emails being skipped or not sending

• FLOW Emails being skipped due to "unable to create coupon" A very common and frustrating issue — what causes it and how to fix it.
• Why is my Klaviyo flow not triggering? Another common issue — what causes it and how to fix it.

Abandonment flow issues

• Abandoned cart dynamic tags Why dynamic product tags break in abandoned cart emails and how to get them working reliably.
• Abandoned Browse Logic How to set up conditional dynamic content blocks in browse abandonment emails when different products should trigger different content.

Back-in-stock & review flow issues

• How to set up your first back-in-stock flow in Klaviyo (and what to check when emails don't send) Step-by-step setup plus a troubleshooting checklist for when the flow isn't firing.
• No buyers are entering the Review Flow Diagnosing why a review request flow isn't triggering — covering POS vs. online order conflicts and other common causes.

Reporting & visibility

• How to view copies of actual emails sent in a flow? What's actually possible (and what isn't) when trying to review historical flow sends — with an important caveat about how template edits affect what you see.