The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi
Hey All, here’s a quick recap of the Live From Your Laptop session with GhostBed. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=y6tixm7oq9 Who Was On There: Ashley Werner, Director of Social Communications @ GhostBed Recap:This was a high energy conversation with Morgan and Ashley (ironic since the topic was around sleep products!). GhostBed sounds like they’ve done an amazing job of rebuilding their email list from scratch. They talked about how their previous email service provider built a list of unengaged subscribers. When they switched over to Klaviyo, it was basically building it from scratch. How? One subscriber at a time :) A common theme Ashley mentions on how they’ve grown their business is through being human. Putting people behind the brand. Letting v
Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73 Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit. A combination of belief, resourcefulness, initiative, and perseverance. She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand. I believe it’s a big reason they s
Hey All, here’s a quick recap of the Live From Your Laptop session with HYLETE. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (some great tips in there!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=pigrah3nvl Who Was On There:Jamie Wardlow, VP Marketing @ HYLETE Leilana Luna, Email/SMS Marketing Manager @ HYLETE Dr. Nancy Lin, Lifestyle Coach @ HYLETE Host, @MorganLaskey1025 Recap: From Jamie’s Session:To grow the business at the early stages they go in all-in on customer service, giving everyone who interacts with them a “human experience” [Manny’s Notes] people buy from people they like (they didn’t say that, but that’s something I learned during my experience in sales) This allowed them to build up a strong community. An interesting they’re able to do is crowdsource product backing on their own platform (us
For US folks, Mother’s Day is just around the corner on May 9th. If you haven’t started planning, it’s not too late! You can still put together a successful Mother’s Day campaign this holiday season. Check out our course Developing a Mother’s Day Marketing Strategy. In less than 40 minutes, you’ll have the tools you need to build your strategy, example campaigns for inspiration, and a template to help you plan a robust content calendar for the week leading up to Mother’s Day. Happy sending!
After viewing Klaviyo’s Product Announcement about the latest Benchmarks feature, I was very excited for brands to quickly gather insights at a glance and execute with new, actionable data. As with any new product launch, you may have questions around use cases for this feature, or have questions around how Benchmarks fits into the existing Klaviyo data analysis ecosystem.To answer these questions, and many others, that brands have been curious about, join us during our Klaviyo Benchmarks discussion on Clubhouse. We’ll be joined by Klaviyo Data Scientist, Royce Yap and Product Manager, Mark Piana who helped build the product to provide insight into best practices and the future of eCommerce data analysis. If you already have some questions on Benchmarks, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. We’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversa
Hi Klaviyo Partners,I’m Anni, a Partner Content Specialist, and my job is to create content that helps you deliver a top-notch experience for your clients. I’m interested in hearing about what content you’d like to see in Partner Academy so I can support you as you grow your agency. Here are some questions to get us started:What are your biggest challenges or areas for improvement when selling to or servicing Klaviyo clients? What specific topics are you interested in learning more about? What format of content helps you learn best (long courses, short clips, articles, etc.)? What general feedback do you have about Partner Academy today?If you’re interested in setting up a 15 minute call to discuss further, please email me directly at email@example.com. I look forward to hearing from many of you!
Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p
Hi Community!Like many of our customers, I was very excited to watch Klaviyo’s Product Announcement about Klaviyo’s newest SMS product feature! With SMS, Klaviyo customers can dynamically communicate with their audience in one of the most engaging mediums: text. But how does someone get started with SMS? What are the best use cases for SMS? What role does Klaviyo see SMS playing in the future? Make sure to tune in to our Clubhouse Discussion: SMS Q&A to hear more from our Head of SMS, Andrea Wan, on the best practices she recommends for brands looking to explore adding SMS to their marketing arsenal. If you already have some questions on SMS, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. Additionally, we’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversation!
Hi Community For those of you that had the opportunity to join us for our first-ever Klaviyo Product Announcement, we’re so glad you were able to tune in to hear about our newest updates up close and in action! If you weren’t able to catch the Product Announcement event today, fear not! You can get caught up on all the material we covered in this video here, or you can check out our blog post for the key highlights. This time around, we highlighted SMS and Benchmarks — two major updates that can help you grow your business faster and hone in on your biggest opportunity areas.Looking for more resources to SMS and Benchmarks? You can find some helpful articles, courses and Live Trainings with the links below! SMS Getting Started with SMS & MMS Getting Started with Using SMS and Email Together Strengthening Your Relationships with Customers Via Klaviyo SMS Course Level Up: SMS Best Practices Post-Klaviyo Product Announcement (Live Q&A - April 7 @ 10AM EDT) SMS Marketing Q&am
We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing
Brexit may have passed nearly three months ago, but navigating post-Brexit European ecommerce is still an ongoing issue for many business owners. Has Brexit affected your business or operations as well?If so, here are a few resources that are part of the Ecommerce Marketer’s Guide to Brexit:1. 13 Communication Tips to Drive Loyalty after Brexit. Customer retention in changing times can come down to simple communication with customers—are these tips something you’re already doing to make sure your customers are informed?2. Customs and Shipping Post-Brexit. It’s not a flashy topic, but understanding the details of shipping and customs is crucial to providing a smooth customer experience after Brexit. 3. Brexit’s Impact on Businesses: FAQs, Answered. Important deadlines and everything else you need to know (plus a ton of resources you might not have seen yet).Check out the full guide to see all the topics we covered. What other obstacles have you encountered? Share any ongoing challenges
Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience. Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrow
Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?
Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInst
Hey Klaviyo Community, It’s the first week of March, marking the official start to Women’s History Month. Not to mention, in just one week, International Women’s Day will be upon us. This is the perfect time to celebrate the women in your brand community! Looking for ways to celebrate?Check out our recent blog post, Eye-Opening Insights From 9 Women in DTC Marketing. These female business owners and marketing professionals share tips and tricks for leveling up your owned marketing. Learn from their advice and gain inspiration from their unique campaign examples.Need some marketing inspiration? Consider offering a promotion to celebrate International Women's Day or raising awareness for women’s organizations in your community. You can also highlight women in leadership at your company to show your appreciation for their hard work and add a more human element to your marketing. There are so many ways to celebrate, but now is the time to plan how you will communicate this to your audience
Will Klaviyo make it compulsory for Partner Agencies to acquire Klaviyo Product Certification in the future?
Hey guys, I got invited to take the Klaviyo Product Certification course and I cleared the exam in my first attempt. It feels pretty good but I do have a question. Will Klaviyo make it compulsory for its partner agencies to acquire Klaviyo Product Certification in the future? I’ve read something like that somewhere in the Klaviyo docs. Anyway, I got mine and you should get yours too.Kudos to Klaviyo for designing an excellent curriculum and exam for the certification. Thank you,Sourabh.Klaviyo Product Certification
On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.
I have someone doing an analysis on our website and current setup with Klaviyo. We have had the Turbo up for about six months and joined Klaviyo.While we wait for the analysis to be finished; does anyone have any suggestions on Product Review setup?To me Product Review seem to be getting out of hand and seem to not be being managed or implemented well. So many sites have them now and I understand the benefits. If understand the consumer now expects to see them or the trust factor drops on the site.Some systems seem to be so overwelming that they overlap Klavio which hurts efficiencies in my book.Some say if all depends on sale volume as to the importance. We have a newer site…about 40 sales per month.Any feedback would be appreciated. Thanks
Having an email subscriber turn into a customer is a great feeling, a huge win that shouldn't be ignored, but the real money starts getting made when you have a great repeat purchase rate. The acquisition cost is much lower on repeat customers and goes a long way towards generating brand awareness and brand ambassadors.Today on the Klaviyo Podcast we're joined by Vira and Alissa of Flowium to talk repeat purchase rate and CLTV. They address some common questions, misconceptions, and provide strategies to improve these metrics.One of the most interesting points brought up was the concept of having multiple tracks of Customer thank you/Post-purchase flows. Generally we see a single Post-purchase flow for the first time buyers. Alissa and Vira introduce the concept of have a post-purchase flow for 2nd time, 3rd time buyers, etc. This is a great way to show customers that you're paying attention and really appreciate them becoming a repeat purchaser.What content do you use? You don't need
At Klaviyo, we are always looking for ways to iterate on and improve our product. @Melissa.Matusky and I want to hear from you to learn about ways we can make your experience using Klaviyo better. We want to understand more about the business challenges you’re looking to solve, how Klaviyo fits into your current strategy, and your experience learning about and using the platform. Want to share your feedback? Please reply to this post and a member of our team will be in touch! No time to chat, but still want your voice heard? Feel free to fill out this quick survey: https://klaviyo-surveys.typeform.com/to/O3p7wb97
SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se
Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that
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