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Klaviyo Connect: BFCM (San Diego)

(Tue, 10 Sept, 8:00 pm)

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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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Nicolas LamirauxKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Migrating from Mailchimp to Klaviyo

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you migrating from Mailchimp to Klaviyo smoothly. In this session, we cover:Integrate with Mailchimp and understand the data Build in Klaviyo: - Import tags and templates - Recreate signup forms and email automations Send your first campaigns from Klaviyo by using Mailchimp data If you need to get this up and running in your account Integrate with Mailchimp Create signup forms, templates and flows Use Mailchimp data to create your engaged segment Here are some additional resources to help you follow the guidance in the training: Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning You want to make sure you’re getting started the best way with Klaviyo?

alex.hongKlaviyo Alum

published in Product Updates & Announcements

Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community Innovator 10 answers given in the Community Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

David ToKlaviyo Employee

posted in Product Updates & Announcements

Klaviyo Scheduled Integration MaintenanceNews

Hello Community,On June 1 from 10 pm to 10:30 pm US Eastern, Klaviyo's Engineering team will be performing maintenance on our integration infrastructure. During this time, integrations may not be created or updated.Flows and segmentation relying on events from these integrations may experience minor delays.We appreciate your patience and please reach out to our support team with any further questions or concerns pertaining to this maintenance.As always, thanks for being a part of our Klaviyo Community!

OmarChampion & Partner

published in Show & Tell

How to automate your customer's journey through integrations and flows

Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Live Q&A] May product panel

Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.

MarkAContributor I

posted in Show & Tell

Idea of how to segment engagement of flow vs campaign: Zapier!

I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!

chloe.strangeCommunity Manager

published in Product Updates & Announcements

What's new in Klaviyo: May product updates

If you’re looking for more details on each feature, check out our blog post—it includes links to educational materials and a live Q&A session with product experts. Read the blog. A dashboard that’s aligned to your priorities The new overview dashboard is completely customizable, so you can get a snapshot view of the KPIs that matter most to your brand. Choose for yourself. More new featuresSearch for the answers, all in one place Find the answers you need to accomplish your tasks quickly, and engage with the Klaviyo community to enhance your product knowledge. You’re already here in Community, get engaging and earn badges! Manage cookies and tracking Configure OneTrust/CookiePro in Klaviyo to stay compliant. Learn more. Seamlessly select separate lists for different subscribers To honor your subscribers' preferred channel choice, you can now separate email and SMS sign-ups from multi-step forms into distinct lists. Create your own. Keep your customers in the know with Narvar Use

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Acquiring SMS subscribers

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you develop your strategy for acquiring SMS subscribers. In this session, we cover:Why you should be using SMS The importance of collecting consent Methods of acquiring SMS subscribers, including: Consent at checkout Multi-step sign-up forms SMS-only sign-up forms Email campaigns Click-to-text forms Custom keywords Email banners Instagram links You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/qq13pzvaso Here are some additional resources to help you follow the guidance in the training: The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent During this training, collecting consent via List API was not covered. If you have developers on your team and would like to explore this option, see the information linked below: How to Collect Consent via List API Have questions that still nee

DovKlaviyo Alum

published in Product Updates & Announcements

Get Rewarded with New Badges – Gamification has expanded in the Klaviyo Community!

Hey all!Have you heard the good news? Gamification has now expanded in the Klaviyo Community! Here’s the scoop:Complete our SMS Strategy or Product Certification and we’ll showcase your Klaviyo knowledge for the world to see in the Community! 📚SMS Certified Product CertifiedLooking to learn more about Klaviyo? Dive into one of our academy courses (we have badges for those too).You can check out the full slate of badges (new and old) currently available in the Klaviyo Community by referencing our Badges Requirements Guide.Looking forward to seeing everyone decorated with the new 🎖️️️️. Happy badge hunting.Your fellow Community Manager,Dov

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Planning your content calendar for email and SMS

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Testing and optimizing flows

Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.

phillip.riversPartner - Gold

published in Show & Tell

How to Take Your Welcome Flow Metrics from Good to Great!

Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif

stephen.trumbleCommunity Manager

published in Show & Tell

Klaviyo Expert Questionnaire May 2022

Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Calling all UK & AUS Klaviyo users! Join our SMS marketing strategy session

Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see

stephen.trumbleCommunity Manager

published in Live training recordings

Friday FAQ: how should I incorporate flows and campaigns into my marketing strategy?

This week’s Friday FAQ: how should I incorporate flows and campaigns into my marketing strategy?Join @chanel.phelps to learn how using both together can help reach your audience with a steady stream of communication.

David ToKlaviyo Employee

published in Product Updates & Announcements

[Poll] What’s the deal with Groups?News

Hello Klaviyo Community!As many of you may have already noticed, we have a new member that’s joined the Community’s navigation bar - Groups! User Groups - what are they and why are we building them?This new Group feature is an exciting expansion to our already growing Community! Groups are voluntary channels you can join to share ideas, strategies and learn from others of a similar interest that could be more aligned with your specific brand strategy. One of our main goals of the Community is to build collaboration and allow everyone to share ideas that could spark amazing discussions. To make this easier, we’ve translated this to our Groups to allow everyone to more easily join the conversations they are interested in and share their own perspective. We want to hear from you!With this in mind, we want to hear your thoughts on this subject! We’ve come up with some initial ideas on how to structure our groups through research, but we want to hear your feedback to help further guide our

DovKlaviyo Alum

published in Live training recordings

SMS Live & Interactive Trainings are HERENews

Attention Community 🗣Looking to get started making 💰using Klaviyo SMS? Look no further, because we have the training for you.Attend our live training: Klaviyo fundamentals Getting Started with SMS this Thursday, May 5th at 9:00 AM EDT. You have less than 48 hours before we begin:In this session, we will cover:Enable SMS in your account Start collecting SMS consent Learn where in Klaviyo you can send SMS (hint- everywhere you could have sent an email) Start tracking SMS subscribersWe’re equally excited to announce that we have not one, but two additional interactive SMS workshops lined up for you this month. The latter workshop will be led by Nicolas Lamiraux (a former Klaviyo support all-star turned customer education all-star) & Jemma O'Leary, lover of cats, condiments, and sharing her marketing knowledge to inspire brands and people!Join us for an interactive session on enabling SMS in Klaviyo (North America) on May 5th at 12:00 PM EDT & for our friends across the pond, Ena

stephen.trumbleCommunity Manager

published in Live training recordings

Friday FAQ: what are custom subscribe keywords?

Join Gillian to learn how custom subscribe keywords can help grow your lists. Text KLAVIYO to 55896 to subscribe to Klaviyo SMS updates. By texting KLAVIYO to 55896, you consent to receive marketing text messages (such as newsletters, blog posts, webinars, sales messages, event invitations, and new product updates) from Klaviyo at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. You can unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available) in one of our messages. View our Privacy Policy and Terms of Service.

In the InboxChampion & Partner

published in Show & Tell

How to merge profiles and utilize transactional messages

Hi Community! You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially. However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client

chloe.strangeCommunity Manager

published in Product Updates & Announcements

What’s new in Klaviyo: April product updates

As promised, every month we’ll be sharing how we’re making our software more intuitive, more flexible, more unified, and more capable of helping you deliver the experience that you and your customers want. Want to skip right to the good stuff? Read through each feature in more detail on the blog. Compelling subject lines at the ready The Subject Line Assistant will help you craft email subject lines that snag your subscribers’ attention. Try it today Optimize popup form performance with benchmarks Get a detailed assessment of how your popup forms are performing compared against your competitors. Explore benchmarks Find more email and SMS inspiration, quicklyUncover relevant content examples in seconds using Showcase’s search bar functionality. Check out Showcase Automated IP warming to hit your deliverability goals fasterBuild a strong sender reputation and maintain good deliverability with help from Klaviyo’s guided warming. Learn more. New partner integrations New ways to grow on Sh