The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hi Klaviyo Community!We are Retention Commerce. A digital agency that helps clients to get the best out of their email marketing.We want to know what are some of the troubles you had when you first started using Klaviyo. What was the hardest part to learn or implement? With nearly 5 years experience in using Klaviyo, we already forgot about the beginners struggle.We want to find out what were the biggest obstacles you had, so we can try and address some of them and help this community grow bigger.
Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!
Interested in learning even more about how to improve your benchmarks? We are excited to announce a new session, hosted by Customer Success Managers Ksenia Bykova and Devin Bhatia to share how to review Benchmarks, identify areas for improvement, and set goals using real customer examples.What questions would do you have for Ksenia and Devin?
Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
Chris Handy from Demand Outlaws joins us to talk about email content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan.Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head."What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
Hi all and Happy New Year! We are so excited for the launch of the new product feature: Benchmarks. I hope you’ll join us on January 7th for a session that covers where to find your benchmarks, how to best leverage your benchmarks and some great strategies to improve your benchmarks. Have you checked out your benchmarks yet? Anything surprise you?
Have you had a chance to check out our new product feature: Custom Analytics yet? We’ve got a great live session this week that will help you walk through how to create three key reports and how to assess the reports for insights leading into Black Friday, including:1. Which products generated the most revenue last season?2. What are our best performing campaigns to date?3. Are there opportunities to improve our current primary flows?We hope to see you on Thursday, November 27th at 2pm EST -- but in the interim, what questions do you have around your Klaviyo data that we can answer?-Julie
It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season. Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!
Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass
Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!
Happy Holidays Klaviyo Community! My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!” It’s no secret that, this year, the world of in-person events came to a screeching halt due to COVID-19. No Klaviyo BOS and we had to cancel the rest of the Klaviyo LIVE 2020 world tour. So, my team and I spent the better part of the y
Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam. Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe
Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?! Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088
Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course! For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.
Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan
A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners. What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year? Any other strategies you are utilizing to mitigate any shipping concerns?
What is missing from Klaviyo is a white glove treatment from an expert from Klaviyo. By providing this tool, you are assuming everyone wants to become an expert with Klaviyo and has countless hours to learn. The issue is many « experts » from many tasks websites claim to be experts in Klaviyo and all they end up doing is setting up some basic flows. What would be beneficial is a Klaviyo service that can look at your current implementation, fine tune the flows based on best practices. We would then simply manage the process going forward and take our time understanding the whole system in an optimized state … the alternative is to piecemeal a few flows while you are live and learn on your clients …. not a great idea!
Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe
With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far. By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check
We are so excited for the final pre-Black Friday Bootcamp. We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?
Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most out of your content, and advice on the upcoming Cyber Weekend. Pamela is another incredibly unique guest in the sense that she consults with other brands on top of implementing her own strategy.In our conversation, we focused on the concept of educational marketing, which the Beauty industry is uniquely equipped to utilize."In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews.""...our products that aren't performing well, instead of discounting, we push them to the front with live video tutorials on how to use them and the results." Have you considered ways to utilize video in your marketing? Are you already successfully using video to market your
Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at usehuron.com. There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."The Huron team didn't plan for Black Friday 2019 a month ahead – they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect. What are some strategies that you’ll be testing or implementing over the next few weeks for Black Friday/Cyber Monday? Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Podcas
Hello Community! Today we’re pumped to bring you perspective from Mary Coggins of Athletic Greens and our own Geanna Flavetta of the Academy team. Mary brings a unique perspective as a now Klaviyo customer that used to be a Klaviyo consultant. One of best pieces of advice Mary has is to “get the basics up and running” before starting to get fancy within Klaviyo. Generally referring to the Welcome Series, Abandon Cart, and Browse Abandonment flow. We see this all too often where people start to get into the weeds on advanced automation that will likely net them less revenue than one of these flows.Lastly, it was great to hear about the products Athletic Greens has, especially in a time of year where health is at the top of a lot of our minds. Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your
Product Update: Custom AnalyticsProduct Update
Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.
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