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Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Cyber Weekend is finally here! This is our third and final weekly tip to help you maximize your Black Friday/ Cyber Monday marketing blueprint. Today, we’ll cover a last minute email checklist featuring content best practices and brand examples to set you up for success. Let’s dive in!Previous Cyber Weekend topics: 5 Key Segments to Target This Black Friday Using SMS This Cyber Weekend Where Should I Start?In order to take full advantage of Cyber Weekend, it’s important to have a number of actions set up in your Klaviyo account prior to sending any emails.Use the following checklist to perform a quick account audit to ensure that you have the necessary campaigns, flows, and other recommendations ready for Cyber Weekend! Last Minute Email ChecklistMust-haveBuild these recommendations in your Klaviyo account if you haven’t already done so: Integrate your ecommerce store with Klaviyo Sync your contacts from your previous email service provider (ESP) Set up an abandoned cart flow
Guess what, Cyber Weekend is next week! This is our second of three weekly tips to help add that extra oomph to your Black Friday marketing strategy. Today’s topic is SMS!How can SMS drive sales this holiday season?Inboxes get competitive on Cyber Weekend — you may even be seeing promotional emails already. While an email might get buried in an inbox, recipients typically see SMS messages right away. Send your most critical messages by text to ensure your subscribers can take advantage of your promotion. When Should You Use SMS?SMS is a great channel for your most important messages. This BFCM, consider using SMS to:Announce your Black Friday campaign like the Maniscripting Journal Announce your Cyber Monday campaign like Girder Music, or send a promotion reminder Send a last chance reminder SMS two hours before your promotion ends, see BB Frösch for inspirationFind more inspiration on the Klaviyo Showcase!Tips for Timing Your MessageThere are only so many messages carriers can send a
Thank you for registering for our Live Training: Live Q&A - Your First Cyber Weekend. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session, we covered:Prioritizing strategies without access to 2020 data Developing a dynamic content calendar Live Q&A with Klaviyo expertsAs promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible:Improving 2021 Sending CadenceBFCM Crash CourseWorking Content Calendar (make a copy)Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. Feedback survey. Thank you
️This week’s Friday FAQ: What are SMS quiet hours?️This recently released SMS messaging feature allows you to make sure you're not disturbing users unnecessarily. Watch today to learn how to implement them in your Klaviyo Flows. You can also check out last week’s FAQ: How have you been using SMS to connect with your customers? Let us know below!
This week’s Friday FAQ: What’s the plan after Cyber Weekend is over?Last year we saw increased ecommerce spending leading up to December 13th, so continue your marketing efforts even after Cyber Weekend is over.Join Taylor for a 60-second rundown on ways to maximize your revenue beyond Cyber Weekend Check out our Cyber Weekend themed live trainings and self-paced Academy courses as well! What are some of your plans after BFCM? Share with us to start those creative juices flowing with others!
Cyber Weekend is almost here! Each week leading up to BFCM, we’ll be sharing helpful tips here on the Community to make this your best BFCM yet!This week, make sure you’re sending your messages to the right people at the right time with segmentation. We’ve put together 5 key segments that any brand can create and target this BFCM: Send ToSegment #1: Engaged SubscribersOne of the most important groups that you’ll send to over the course of Cyber Weekend. Engaged subscribers are always excited to read your messages.Segment #2: VIP CustomersVIP’s are customers who purchase from you recently, frequently, or at a high volume. A VIP segment can be a major driver for your BFCM promotions.Segment #3: Last year’s BFCM buyersSubscribers who shopped with you last BFCM are a great group of potential buyers this year as well, even if they haven’t purchased from you since.Segment #4: Window shoppersWindow shoppers have been eyeing your products, but haven’t yet purchased. Your Cyber Weekend promotio
Hey Community! Can you believe it’s already November?! We can’t either! We are back with another edition of our Community Shoutouts. Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @ryonwhyte@JayH@thejadeleaftea@Mailbox Manny Hot Tip : @JayH shared with the Community that Woocommerce users can use Smart Coupons to create bulk coupons. Thanks for the tip! Check out the conversation here to learn more! Question to the Community : Do you have any tips or tricks to share about coupons and how you
In this post you can find the replay of the live session, plus all of the additional resources mentioned during the training. In this session, we cover: On-site experience and capturing leads Essential flows to have live in your account Essential campaign messaging to plan for Recommended sending schedule Use this Downloadable Checklist as a guide to help you breeze through your last minute audit. Make a copy of this Google Doc and save to your own drive — you’ll be able to edit the content as you see fit on your own copy. This session gives you a strategic checklist of things to make sure you have in place before Cyber Weekend begins. See the links below for additional resources on the tactical setup of these elements: Black Friday Cyber Monday Crash Course Guide to Signup Form Builder About Multi-Step Forms How to Use Signup Forms to Offer Tiered Discounts Using QR Codes to Gather Subscribers How to Collect SMS Consent at Checkout For Shopify For BigCommerce For WooCommerce
If you didn’t get a chance to watch our live training from November 2nd, check out the recording above to learn how to optimize your Cyber Weekend content and offer strategy. November is here and it’s time to finalize your content and offer strategy leading into Cyber Weekend. Join us on November 2nd as we dig into successful offer types, where they fit into your content calendar, and the strategy around pairing content and offers to maximize your 2021 Cyber Weekend revenue. In this session we’ll cover: Offers strategies other than big discounts Email and SMS content strategies through Cyber Weekend Content calendar examplesSending Cadence PDFDon’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube
This month’s theme: Ready for BFCM Game DayIt’s November so the days are getting shorter and the temperatures may be getting lower, so now’s the best time to hunker down and learn more on all of the topics that you’ve been meaning to dig deeper into.We’ve got you covered with:Academy courses and certifications Live trainings and Help Articles for when you’re getting stuckIt’s not too late to level-up in preparation for BFCM!
Thanks for your interest in our Post - Klaviyo Product Event Feature Walkthrough. Whether you were able to attend or not, you can find additional resources below. We’ll also link the recording of the session in the comments section below.I was joined by two amazing Klaviyo Product Managers, Hansen Liang and Corrine Lin, and we discussed the following new features: Showcase Scheduled Reports SMS Quiet Hours in Flows SMS Help Desk Integration Forms Library Improvements Template Editor Improvements Thank you! And please thread your ideas, comments, suggestions and questions.Don’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube Best, Chanel
In our October Klaviyo Product Event, we announced new ways to leverage your unique brand to build strong connections with your audience. We introduced new features for email and SMS that were designed to enable you and your team with faster and more efficient ways to bring your campaign ideas to life. The value that comes with having your email and SMS channels under one roof cannot be understated. Catch the highlights on our event recap post for exciting new features available now. Klaviyo makes it easy to find the inspiration you need to create your own campaign.Showcase: A gallery of high-performing email designs and copy created by real Klaviyo users to provide you with the inspiration you need to fuel your own successful campaign.Bring your creative ideas to life. Template Editor Improvements: Updated with a fresh, friendly interface. Upgraded features make designing a more intuitive experience so you can bring your brand to life with minimal effort. Choose from dozens of beautif
Building an engaged marketing list for email and SMS is a great way to prepare for your holiday promotions. Our newest course, Creating an Effective Acquisition Strategy Using Forms, will show you guiding principles and best practices to create a great signup form strategy.By the end of this course, you will be able to:Identify the different types of signup forms and evaluate when to use each Implement the 3 principles of good form design Create a form strategy that fits into the customer journey Assess your signup forms’ performance and iterate to improveWhile this course was designed with Klaviyo forms in mind, you can apply these learnings to third party forms as well. Hope you enjoy the course!JuliaThe Academy Team
Hello Community!My name is Bill I am a member of the Growth Success Team here at Klaviyo. We are a team of strategic experts with the goal of helping you make the most out of your Klaviyo account. With BFCM rapidly approaching our team will be in community more often to help make sure that everyone feels supported and ready cyber weekend. For this post I wanted to cover a few resources and piece of advice to get you started. First, we have a content calendar template to help visualize your BFCM communications. Once everything is plotted out you can begin creating the content and get your team on the same page to make Cyber Weekend as stress free as possible.When considering your BFCM strategy, one point I always like to make is to consider what your audience is telling you. My mantra is always “use data to drive your decision making”, take a look at your previous campaigns and identify which performed well and which performed less than what was expected. What was the difference between
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Quick growth versus quality growth How to capture new subscribers for zero extra dollars How to capture new subscribers using Facebook Ads How to build lookalike audiences using Klaviyo CLV data This is a high-level strategic training and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram How to Segment by Customer Lifetime Value (CLV) Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional
Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.
Thank you for registering for our Live Training: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session we covered: Reviewing 2020 email send frequency Reviewing 2020 audience and segmentation strategy Reviewing 2020 offer and discount strategy Actioning these reviews into a strong revenue generation plan for Cyber Weekend 2021There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: PDF of three sending cadence scenarios Build It with Klaviyo - Building your
Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval
This month’s theme: No Tricks, Just Treats: Planning Content for BFCM and BeyondDid you know that we’ve recently launched our BFCM Crash Course? This month we’re connecting you with the resources that you need to plan your BFCM and to reflect and build off of the momentum from the big weekend! Check out the content we’ve curated for you. You can also take our BFCM Resource Quiz to level up in an area tailored to your personal needs. Last month we heard from y’all on what you wish you had prepared for back in September of 2020 for BFCM. You can read through the great advice from @Bobi N. and @Mailbox Manny. Thank you for sharing your expertise! This month we want to know...post-BFCM, what were some learnings that you used to fuel your future marketing efforts?
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor
Making it Happen: Episode 1-3Interview
Challenges. Risks. Aha moments. Founders share it all on Making it Happen – a new podcast co-created with Klaviyo and co-founders of Brass Clothing, Katie Demo and Jenny Rudin.On each episode of Making it Happen, Katie and Jenny talk with fellow founders about big wins, devastating fails, moments of weakness, moments of pride, and more to give the audience fly-on-the-wall access to intimate discussions about what it’s really like to build, market, and grow a business. Episode One: The Importance of GritLeaving a stable career to start your own company takes grit. When Erica launched gr8nola, she quickly learned how to run a business and how to show up for herself as a solo founder.Erica shares with hosts Katie and Jenny:How she went all in on gr8nola and held herself accountable How she motivates herself during difficult times Where she turns for support when self-doubt creeps in️Watch or Listen to the episode here Episode Two: Risk TakingBeing a founder is all about taking risks. Yo
What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what keeps them up at night, and what keeps them going each day. ️ With each episode release, we’ll include a link in the Community so that you can stay plugged in to the latest conversation! ❓Community Members: As you navigate, learn, and grow your business, what is one piece of advice you wish you had when you started, or what’s one piece of advice you’d give to someone embarking on th
@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us
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