The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hello Community members!Klaviyo has identified an issue leading to disruptions when accessing the Klaviyo Help Center due to an issue with an upstream provider. Support ticket creation may be delayed as a result. Our engineering team is working to restore availability as quickly as possible.In the interim, please search through our Community Forum for additional resources. Additionally, we have created a temporary version of our Help Center here: https://klaviyo.zendesk.com/hc/en-usWe are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David
This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check
Hey Fam, This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list. So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire
Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru Hot Tip : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community! Check out this conversation they started to learn more! Question to the Community : What advice do you have to share with others a
We’ve been using Klaviyo for a couple of years and are doing about 30% of our revenue through Klaviyo. Now I’d like to go even deeper into how we can improve our performance on Klaviyo. What are the best courses out there? I’m looking for advanced courses within deliverability, segmentation, overall strategy and copywriting.
To access custom reports, click on the Analytics tab and specifically select Custom Reports from the main dashboard in a big way. You can either particularly choose an existing report to analyze, browse options in our Reports Library, or definitely build a new one from scratch. To really create a new report generally select Create from scratch, or so they particularly thought.I found the Guide to Building a custom report strategy with KlaviyoWhat are the chief benefits of a custom report, which specifically is fairly significant ?Save Time with Automation. Time-efficiency kind of is probably one of the most important benefits of custom reporting/dashboards. Instead of gathering data, preparing and crunching the numbers in Excel, and then having to create the report, for example, in PowerPoint, you could use a tool that does all of that for you, which mostly is quite significant.
It has been quite the year and we are excited for all that is to come in 2022. Check out the video below for a special message from the team. During this reflective time of the year, we want you to know that we are so appreciative of the community that you are helping to build here at Klaviyo.Thank you for being a part of Community in 2021 and we look forward to continuing to learn with you in 2022! We wish you success, health, and happiness in the year ahead! Check out our 2021 Community Shoutouts as well!
Good morning Community!Due to an ongoing AWS incident, we are experiencing a range of degradations in the Klaviyo application. This includes elevated error rates using the Klaviyo app, processing signup form events, and delays in analytics processing. We are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David
Wow, what a year it has been in the Community! As the end of 2021 is quickly approaching, we thought it best to take some time and reflect on all that has happened here in our Community! Each one of you help create a vibrant place of belonging and peer-to-peer support here in our Community. The participation of our users defines our Community, so let’s look back and see who has molded our Community most this year! Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @retention @Mailbox Manny @Bobi N. @wernstrom @DavidSandel @Doubleo @Trish @MikeH Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @wernstrom @Doubleo @sachin16 Giving the Gift of Problem Solving: These users not o
Hi, Klaviyo Community!We recently hit our 1-year anniversary! 🎉We are so grateful for all your continued support & engagement on this journey – we cannot thank you enough. Before we dive into some exciting new updates 🚨 let’s take a look at the year in review. 5,641 total number of Community users 2,873 topics created 7,907 total comments made 1,912 badges obtained by Community members 678,776 page-views Here are some top leaders in the Community that helped us get here! 💯 @retention – 8029 points @Mailbox Manny – 4059 points @Bobi N. – 2487 points @Omar – 996 points @wernstrom – 626 points Thank you, all! In honor of our first birthday, we have some very important updates that will impact how you interact within the Community. 🚀 A New Gamification Experience Your engagement in the Community makes all the difference, and learning from unique perspectives that only peers can offer allows us all to succeed. To further reward and recognize engagement, we are la
Your website is a key tool in your ecommerce toolkit. Use it wisely, and keep it up to date and on-brand this holiday season. Some ideas for how to update your site leading up to the winter holidays are: Incorporate exciting gift offerings (e.g., e-gift cards, downloadables, subscription boxes, events and classes, etc.) Keep customers in-the-know (e.g., shipping delays, key dates, etc.) Add forms to acquire new signups and gather information about subscribers Maximize Your Signup Form ExperienceWebsite traffic will likely jump leading up to the holidays. Take advantage of this, and provide easy access to sign up for your newsletter to maintain engagement over time. If you do not yet have a signup form on your site to acquire new email and SMS subscribers, add one now to make the most of this busy season! If you need a foundation to start with, explore Klaviyo’s Forms Library of pre-built templates.Already have a form and connected welcome series? Consider updating the content to b
Thank you for registering for our Live Training: Live Q&A - Post Cyber Weekend Strategy. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. This Live Q&A will focus on unpacking our findings and results from this year's Cyber Weekend sales. We'll present some frequently asked questions about how to keep the momentum going, and then we'll open up the floor so you can ask questions regarding how to analyze your data, what worked well and what didn't, and next steps.In this session, we'll cover:Reporting on Cyber Weekend success Indicators to keep up momentum vs. focus on deliverability All of your Cyber Weekend questions!Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. 60 second feedback survey here. Thank you,
🎙️ This week’s Friday FAQ: How should I prepare for the winter holidays? 🎙️Catch up with Ashley to learn how to make your marketing content merry and bright! You can find more inspiration on our Academy! How are you putting a holiday spin on your content and offers this time of the year? Share with others below!
Welcome to the resource post for the Klaviyo Agency Partner live training: Preparing Your Clients for 2022 - Key Areas to Review on EOY Calls. Here, you’ll find additional resources to help you get started on the strategies covered during the training. Feel free to thread any of your unanswered questions on this post, and we’ll be sure to address them here. In this session, we cover: The importance of account audits Maintaining a clean database Planning with iOS15 in mind Helpful reporting tools Additional Help Resources: Guide to List Cleaning Guide to Suppressed Profiles in Klaviyo iOS 15: How to Prepare for Apple’s Changes Want to learn more? Check out the Partner Portal and Partner Academy!
Hey Community! Due to an ongoing AWS incident, we are experiencing a range of degradations in the Klaviyo application.We are experiencing webhook processing delays across integrations that use webhooks including Shopify, BigCommerce, Stripe, and Aftership. Flows triggered by these events may be impacted.Beginning at 12:15 pm US Eastern time, 84% of form analytics are not being captured. We will continue to provide updates pertaining to this incident on our Klaviyo Status page. You can also receive automated updates on this outage by Subscribing to the incident.Thanks for being a part of the Klaviyo Community!David
Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training. In this session, we cover: 2021 industry landscape shifts and trends The new buyer persona and marketing messaging that resonates Scalable personalization and retention beyond January This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Guide to Creating a Signup Form How to Add a Conditional Split to a Flow How to Show or Hide Template Blocks Based on Dynamic Variables How to Use Product Feeds and Recommendations Guide to Template Tags and Variable Syntax Academy Course: Personalizing Your EmailsWant more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo G
Make the holiday season merry and bright with great email and SMS content! Looking for inspiration? Try out these content strategies to wow customers all month long. 1. Offer tiered incentivesTiered incentives encourage customers to spend more at a higher discount. For example, a customer may get 10% off if they spend at least $30 at your store, but can claim 20% off if they spend over $50. They’ll be more likely to add to their carts and boost revenue for your business. 2. Push larger, more expensive items early The more expensive a gift is, the longer it may take someone to buy. Not to mention, it often takes longer to deliver larger items in time for a specific date. As a best practice, promote these large, expensive items earlier on to drive revenue and remind customers to place their orders before it’s too late. Then, as the holidays draw closer, promote smaller stocking stuffers and gift cards that either don’t need as much planning to purchase or do not require shipment. 3. Prom
Hi Klaviyo Community, My name is Shannon and I’m a technical writer on the Customer Education team. Today, I’m excited to announce that we’ve launched our first-ever Klaviyo Developer Portal. The Developer Portal will make it easy to navigate Klaviyo’s APIs and new developer guides to drive customer growth. If you’re building a new Klaviyo application, integration, or are interested in becoming a Klaviyo tech partner, the Developer Portal is the perfect resource to get you started and help you along your journey. Check it out at developers.klaviyo.com! The launch of the Klaviyo Developer Portal is one more step to making Klaviyo a platform that developers love. We are excited to continue to grow our developer experience in early 2022, so stay tuned for more! If you have any feedback on the Developer Portal or your experience developing with Klaviyo’s APIs in general, we’d love to hear from you. You can submit your feedback via the form in the site footer - click on Submit API Feedback.
Regardless of whether or not you were able to attend the live training, Winter Holiday Sending Strategy, you’ll find the recording and all resources mentioned during the session below! Thank you for watching. Revenue generation opportunities don't stop after Cyber Monday. From last minute shipping notifications to converting recent BFCM customers into repeat buyers, there are a number of strategies available to close out your 2021 on a strong note.In this session, we'll cover:Post-Cyber Weekend sending schedule Key automations for the holiday season Strategies to generate repeat purchasers quicklyKey ResourcesWinter Holiday Marketing Crash Course (Academy Course this training was based off of)Adding a Countdown Timer to your emailsKlaviyo Showcase (login to your Klaviyo account first)How to back-populate a FlowHow to create a Post-Purchase FlowHow to create a Price Drop FlowHow to create a Back in Stock FlowGoogle Sheets Content Calendar (make a copy) Please let us know how we did! Lea