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Help me create Browse Abandonement Code

  • December 5, 2024
  • 4 replies
  • 43 views

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Hi,

I’m new to Klaviyo and tried building a browse abandonment flow using one of Klaviyo’s pre-built templates. I found templates for cart abandonment but not the browse version.

The issue is that I need the code to be correct (please see the screenshot).

  1. How can I ensure the product shown is what my customer has browsed, not added to their cart? What is the right code/url to add in?
  2. What is the correct code for the CTA? Currently, it’s {{ event.extra.checkout_url }}, but I don’t think that’s correct, as this link won’t work if my customer is just browsing.

Thank you!

 

Best answer by ali786

Easy way to do this:
Go to klaviyo by default flows

Search : Browse abandon flow

Use its dynamic bloc and dynamic URL and customize it as per your audience and biz.

ps: make sure view product metric is functional

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4 replies

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  • Problem Solver IV
  • 29 replies
  • December 5, 2024

To ensure the product shown is what your customer has browsed, you need to use the Viewed Product metric. Here's how you can set it up:

  1. Enable Viewed Product Tracking: Make sure you have Viewed Product tracking enabled on your website. This is necessary for Klaviyo to track which products customers have viewed. https://help.klaviyo.com/hc/en-us/articles/115002775252?form=MG0AV3

  2. Create a Browse Abandonment Flow: Navigate to Flows > Create Flow > Browse Abandonment. This will use the default dynamic block that contains the necessary tag to pull users back to the item they browsed.

  3. Use the Correct Code: In your email template, use the dynamic block with the tag {{ event.URL }}. This tag will link back to the specific product the customer viewed.

  4. Correct CTA Code: For the Call-to-Action (CTA), you should use {{ event.URL }} instead of {{ event.extra.checkout_url }}. The latter is meant for cart abandonment flows, while the former will work for browse abandonment.

Does this help clarify things for you?


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  • Author
  • Contributor I
  • 2 replies
  • December 8, 2024

Thanks Pranay. Will give this one a try. Just out of curiosity -  I lost the default dynamic block of the Browse Abandonment Flow on Klaviyo. Is there a way to get it back? Thank you.


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  • Author
  • Contributor I
  • 2 replies
  • December 9, 2024

~ update ~

I have found the default block. Thank you.


ali786
Expert Problem Solver I
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  • Expert Problem Solver I
  • 78 replies
  • Answer
  • December 9, 2024

Easy way to do this:
Go to klaviyo by default flows

Search : Browse abandon flow

Use its dynamic bloc and dynamic URL and customize it as per your audience and biz.

ps: make sure view product metric is functional