Universal saved content is a long awaited feature that we’re very excited about! With UC (Universal Content), you can save a section/block universally, add it to other templates, edit the content, and have the changes reflect everywhere the UC block is added. Or, you can add the UC to different templates, unlink, and edit locally - so the changes are not reflected everywhere, just in the one template you’re editing. This is very helpful for footers or other sections you use in every email, if a change is needed (ex: updating the link for privacy policy, or your copy for footer closing statement, etc), if the block is universally saved, then you can simply edit the content once and have the changes reflect everywhere the UC block is added.
To use UC, simply select the star button to save and name the block/section. Now, you will see it is under the ‘universal’ tab next to default (screenshot below). By default, all saved blocks will save universally, but you can unlink after to not update universally.
In a different (or the same) template, drag/drop in the UC block from the Universal tab, to add in the UC block to a different template.
If you want to edit the content and have it reflect everywhere the UC block is being used, select ‘Edit Across All Instances’. When editing in all instances, you will notice a green banner at the top of the screen to alert you that any changes made here, will reflect everywhere the block is being used. Once done editing, you will need to select the Publish button to have the changes reflected everywhere.
If you’d like to edit the UC block, but only have the changes reflect in the current template you’re in (and not all templates using the block), add the UC block and then select ‘Unlink and Edit Independently’. Then, the block in this template only will essentially become a normal block, can be edited and select ‘done’ when finished. The changes you made will only reflect here. The UC block will still be located under the Universal tab, but will appear how it did, before you made any local changes.
If a block is universally saved, once you select it, you will see in a blue hyperlink everywhere the UC section is being used. Select this to show the list of all templates using the UC block.
Please note, that if you universally edit a UC block, the changes will not reflect in previously sent emails that were using the block, these emails are compressed and sent and cannot be altered in any way. This is an industry standard.
Lastly, if a section/block was added to all templates manually previously and is not universally saved, then in order to have the content be universally saved, you would need to save the block from one example template universally, and manually add it into every template. Then once the block is added into all templates as the UC version, in the future if you were to universally edit the content, it would reflect in all templates using the UC block. IE: not all footer sections/blocks are automatically UC, you would still need to save the block universally and add the UC block into templates in order to use the capability.
Klaviyo is very excited about this feature and hopes your team is able to save time by using this new feature. More information can be found in our handy How to create and manage universal and saved content Help Center article.
Catch my next post on the bane of all email marketing; Gmail Clipping
