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Hello,

We’d like to have a giveaway contest where people who write a review get a free item. Ideally, I would like the most recent purchase (or maybe multiple purchases) the customer has bought to show in the email using structured data.

I tried using the structured data  {{ event.structured_product.variant_name }} but it doesn’t pull up the item(s) the customer has purchased in the past. 

 

Also, is there a way to create a segment based on certain products or categories the customer has purchased?

 

Thank You,

 

Sean

which trigger you are using to set up the flow?

Yes you can create segment based on what customers purchase

 


Hello,

It’s not going to be a flow- it’s an email asking people to leave a review.

 

I would like to create a segment based on certain purchases and also have a dynamic request in the email so people can easily click on what they purchase to leave a review.


To show the most recent purchase in your email, you can use Klaviyo's dynamic content blocks. Here's a step-by-step guide:

  1. Create a Flow Email: Navigate to the Flows tab in Klaviyo and create a new flow email. How to build dynamic blocks in a flow email | Klaviyo Help Center

  2. Add Dynamic Content Block: Drag a dynamic content block into your email. How to feature reviews in emails with the review quote block | Klaviyo Help Center

  3. Set Up Dynamic Content: Use the dynamic content block to pull in the most recent purchase information. You can use tags like {{ event.structured_product.name }} to display the product name.

Creating a Segment Based on Purchases

To create a segment based on certain products or categories, follow these steps:

  1. Navigate to Segments: Go to the "Lists & Segments" section in Klaviyo. Advanced segmentation reference | Klaviyo Help Center

  2. Create a New Segment: Click on "Create List / Segment" and choose "Segment".

  3. Define the Segment: Use the segment builder to define the criteria. For example, you can set conditions like "What someone has done (or not done) > Placed Order > contains product X" or "contains category Y". Creating Segments based on users that purchased from a specific campaign | Klaviyo Community

  4. Save and Use the Segment: Save the segment and use it to target your giveaway email.

Dynamic Request in the Email

To make it easy for customers to leave a review, you can include a dynamic link in your email that takes them directly to the review page for the product they purchased. Use a dynamic content block with a URL that includes the product ID, like this: https://yourwebsite.com/review?product_id={{ event.structured_product.id }}.

Let me know if this helps with what you're trying to achieve?


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