Level Up with Klaviyo
Advance your email and SMS marketing skills with Klaviyo.
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Attention Community 🗣Looking to get started making 💰using Klaviyo SMS? Look no further, because we have the training for you.Attend our live training: Klaviyo fundamentals Getting Started with SMS this Thursday, May 5th at 9:00 AM EDT. You have less than 48 hours before we begin:In this session, we will cover:Enable SMS in your account Start collecting SMS consent Learn where in Klaviyo you can send SMS (hint- everywhere you could have sent an email) Start tracking SMS subscribersWe’re equally excited to announce that we have not one, but two additional interactive SMS workshops lined up for you this month. The latter workshop will be led by Nicolas Lamiraux (a former Klaviyo support all-star turned customer education all-star) & Jemma O'Leary, lover of cats, condiments, and sharing her marketing knowledge to inspire brands and people!Join us for an interactive session on enabling SMS in Klaviyo (North America) on May 5th at 12:00 PM EDT & for our friends across the pond, Ena
New to Klaviyo and not sure where to start? Learn how to hit the ground running with the Klaviyo Academy! Head to Getting Started with Klaviyo to find success from day one. In just over an hour, you’ll learn how to set up your account and use Klaviyo’s core features to drive revenue and own your brand’s destiny. More specifically, you’ll be guided through: How to set up your account How to integrate your store, former ESP, etc. with Klaviyo Why deliverability and warming your account is important How to gain new subscribers with forms What the difference is between lists and segments What key flows to set live When and what to send in SMS and email campaigns How to analyze the data in your account Happy sending!
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see
🎙️ This week’s Friday FAQ: when should I use campaigns instead of flows? 🎙️ Do you have flows set up in your Klaviyo account but feel a little lost when it comes to campaign sending? Julie’s here to help with this week’s Friday FAQ where she outlines some of the most popular use cases for sending campaigns.
I run the email channel for Calendars.com and am looking to breathe some new life into the channel. Has anyone had success working with any integrations / 3rd parties that work well with Klaviyo and added a lot of value to your email program? Areas of interest include list growth, engagement, conversion rate, revenue growth.
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to flow usage and different strategies for creating more impactful flows. Here are some additional resources that may be helpful as you develop and test new flows:General Flow Info Flow Glossary About Flow Triggers and Filters Change a Flow Trigger Guide to Flow Branching Branching Best Practices for Flows Guide to Web Tracking Resources for Specific Flows Creating a Sunset Flow Creating a Replenishment Flow Creating a Product Review Flow How to Create Unique Coupon Codes for Shopify Have additional questions or do you have insights on flows that you have run in your own account? Keep the conversation going in the comments below. We would love to hear about your experience with flows.
Thanks for your interest in our Post-Klaviyo Product Event Feature Walkthrough and thank you to every single person who tuned in to join us. Whether you were able to attend or not, you can find the replay and additional resources below. I was joined by the fabulous @hansenling and @wafaamuhammad, and we discussed the following new features: Performance Dashboard Signup Form Teasers Webhook Flow Actions SMS Profile Merge Developer Portal SMS Hosted Terms of Service Please thread your ideas, comments, suggestions and questions and we look forward to keeping the conversation going.Best, Chanel
Klaviyo helped brands earn $15 billion in 2021, showing the true power of email and SMS marketing. To get the most out of your Customer-First Data™, you need an audience to speak to. Signup forms help to grow your email and SMS audience—so you can start sending meaningful content to your subscribers. Join Julia LiMarzi as she outlines the 3 steps to help accomplish your signup form goals.
Building strong relationships with your customers is the key to increasing customer lifetime value and retaining your most valuable advocates. One of the most effective ways to build these relationships is to establish a customer loyalty program. In this session, we cover:Loyalty program basics and benefits Types of programs and available integrations Building the right program for your business goals ADDITIONAL RESOURCES:Use this interactive worksheet as a guide to help you ideate a loyalty program that could work for your business. Please make a copy of this document for yourself and save it to your personal drive or device. Explore loyalty tech partners in the Klaviyo Integrations Library Browse Klaviyo Community for ideas on what other Klaviyo users have done! Not seeing what you’re looking for? Post your own question in Community :) Tech partner case studies cited in the presentation:LoyaltyLion: Never Fully Dressed’s loyalty program increased its repeat purchase rate by 64% Yotp
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Overview of the Email Template Editor Best Practices for Dark Mode Template Design Best Practices for Building Accessible Emails and Forms How to Create a Base Template Optimal Email Template Width Import a Custom HTML Template Optimize Your Emails for Mobile How to Change Your Default Brand Styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!
Ever wonder what to do with contacts that are at the precipice of becoming a VIP? @shoshana.antunes , Principal Customer Education Specialist, is here to help. In this week’s episode of Building Customer Relationships, join Shoshana as she discusses how segments can be used to gain insights about your subscribers throughout their consumer journey with your brand.
Hey everyone, I’m very confused what the best approach for my situation is. My clients has multiple opti-in offers/lead magnets A free course, a cheatsheet, etc. Currently, they all get signed up to a Master list. Then they are segmented by source. Then they get added to a flow corresponding to a source. The problem I have is that I don’t want people to be in copies of the same flow if they sign up for multiple lead magnets. How do I avoid that? Also, I’m getting a lot of skips in my flows (Person no longer in list/segment) and I can’t quite understand the reason why. I think I want to just re-do the whole flow set-up from scratch, but the problem is this: If I change the current sorting segments, they will kick people out of the current flows. If I create new segments and send them to flows, some people will get added to multiple flows because they will belong to the old and the new segment. If I disable the old flow, It will stop sending to people already in it. How do I approa
This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check
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