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Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Download the Last-Minute Tips and Tricks for BFCM Guide now! Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts [Course] Expand your BFCM audience with paid ads [Course] Land in the inbox on Black Friday Cyber Monday--Need help? Thread your questions below, or contact our Support team for technical t

anna.verlezzaKlaviyo Employee

posted in Live training recordings

Recapitulación: [Interactive Workshop] Construye tus Segmentos de Retención Post-BFCM

En este post resumiremos la sesión y los recursos clave. Puedes apuntarte a este entrenamiento par asistir en vivo aquí,Puede encontrar la grabación a continuación (una vez disponible): Objetivo de la formación: Construir tres audiencias esenciales para convertir y retener a los suscriptores adquiridos a través de BFCM. Hoy hemos creado 3 segmentos:Clientes potenciales que aún no han convertido Compradores de vacaciones por primera vez Ventas fácilesRecursos pertinentes para ayudarle a alcanzar sus objetivos de retención:Klaviyo BFCM Hub [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Cómo crear un segmento de clientes VIP [Help article] Cómo crear segmentos de frecuencia de correo electrónico [Help article]Comprender cómo se actualizan los segmentos [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we:Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy (highly engaged, VIPS, bargain hunters, window shoppers) Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.*Three changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” The unengaged audience segment has been updated to all “AND” statements to pull in only the individuals who are not engaging with us at

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

SeverineCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Développez votre liste avant le Black Friday Cyber Monday

Merci d’avoir participé à la session “Développez votre liste avant le Black Friday Cyber Monday”.Cette session est faite pour vous aider à mettre en œuvre une stratégie d'acquisition solide avant le Black Friday et le Cyber Monday (BFCM).Durant cette session, nous passons en revue l'optimisation de votre site et de vos formulaires d'inscription pour le nouveau trafic, l'utilisation des intégrations des réseaux sociaux et des segments de Klaviyo pour créer des audiences similaires, ainsi que l'utilisation de votre audience existante pour stimuler les efforts d'acquisition grâce aux avis, aux parrainages et au contenu généré par les utilisateurs (UGC). Cette session devrait permettre aux participants de se sentir capables et enthousiastes quant au potentiel de croissance de leur liste avant le BFCM.Si vous n’avez pas eu l’occasion d’assister à la session, vous pouvez retrouver ci-dessous l’enregistrement de notre dernière session :

anna.verlezzaKlaviyo Employee

posted in Live training recordings

Recapitulación: [Office Hours] Haz tus Preguntas de BFCM a los Expertos de Klaviyo

En este post resumiremos la sesión y los recursos clave.Puede encontrar la grabación a continuación (una vez disponible): Recursos del BFCM:Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo¿Necesita ayuda? Plantee sus preguntas a continuación o póngase en contacto con nuestro equipo de asistencia para solucionar problemas técnicos. También puede consultar nuestro Directorio de agencias asociadas si necesita ayuda sobre la estrategia o la ejecución del BFCM.

anna.verlezzaKlaviyo Employee

posted in Live training recordings

Recapitulación: [Interactive Workshop] Construye tus audiencias de BFCM en Klaviyo

En este post resumiremos la sesión y los recursos clave.Puede encontrar la grabación a continuación (una vez disponible): En esta sesión, construimos cuatro segmentos de BFCM: Comprometidos con el MPP VIPs Espresso shot/última llamada No comprometidosDescarga la hoja de referencia para más información.Recursos del BFCM:Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Recursos de aprendizaje adicionales:[Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] Cómo configurar informes personalizados para realizar un seguimiento de las aperturas de la Protección de Privacidad de Apple Mail (MPP) [Help article] How to Identify iOS15 Mail Privacy Protection

SeverineCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!In this session, we covered: BFCM 2023: by the numbers - data & trends Offers strategies for different businesses Get inspired: real-life offer examples from brands like Baggu and Beyond Yoga Bonus: segmenting your offerYou can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Attend [Interactive Workshop] Build Your BFCM Audiences in Klaviyo

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design Emails that Convert

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Academy course: Getting started with email templates Blog articles: How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid Help center articles: Guide to the email template editor How to create a base template Understanding mobile email optimization Images in emails reference Brand design re

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: Flows office hours with Klaviyo

During our live flows office hour sessions, the Klaviyo customer education team is available to answer your questions about flows live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend flows office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for a big sales season, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you

SeverineCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy Session] Engager Chaque Abonné avec Klaviyo Flows

Merci d’avoir participé à la session “Engager Chaque Abonné avec Klaviyo Flows”.Cette session permet de vous familiariser avec les flux Klaviyo, vous permettant d'automatiser le parcours client et de gagner de l'argent pendant que vous dormez.Si vous n’avez pas eu l’occasion d’assister à la session, vous pouvez retrouver ci-dessous l’enregistrement de notre dernière session : Ressources additionnelles:Démarrer avec les flux Comprendre les déclencheurs et les filtres de flux Comment ajouter un fractionnement conditionnel à un flux ? Comment ajouter un déclencheur à un flux Comprendre le fractionnement des flux Comprendre comment les contacts se déplacent dans un flux

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner, Flowium

Thank you for joining our session today, Maximize Revenue with SMS featuring Klaviyo Elite Partner, Flowium. In this session, we were joined by special guest Andriy Boychuk, Founder and CEO of Flowium, a Klaviyo Elite Master Partner.We covered the following: Why SMS is a powerful marketing channel How to acquire SMS subscribers How to integrate SMS into your marketing strategy Live Q&A with AndriyYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantCase Study: Ghost Bed case studyBlog Posts: SMS marketing consumer sentiment repor

SeverineCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner EmailClub

Hi there!This post contains resources related to our live training [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner EmailClub. In this session, we were joined by special guest Thomas Pedegaye, Founder and CEO at EmailClub. We covered the following: Why SMS is a powerful marketing channel How to integrate SMS into your marketing strategy Real use cases Live Q&A with ThomasYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantBlog Posts: SMS marketing consumer sentiment report What is SMS marketing? Your guide to

anna.verlezzaKlaviyo Employee

posted in Live training recordings

Recapitulación: [Getting Started] Primeros pasos con Klaviyo

En este post resumiremos la sesión y los recursos clave. ¡Mantengamos la conversación en los comentarios! La lista de primeros pasos puede ser descargada aquí.Aquí tienes la grabación: Aquí tienes nuestros recursos favoritos para ayudarte a ponerte en marcha con Klaviyo: Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingNos encantaría saber qué vas a hacer ahora. Pónganos al día en la sección de comentarios. Esperamos verte en otra formación. ¡Feliz envío!

Lissy NewphryKlaviyo Employee

posted in Live training recordings

Recap discussion: Topical Office Hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for the holidays, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For continued learning: Visit Klaviyo Academy for on-demand courses, certificates, and playbooks Check out our Help Center for step-

danielle.garlandKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Special Session] US SMS Legal and Compliance 101

Hi there!This post contains resources related to our live training [Special Session] US SMS Legal and Compliance 101. During this session, we learn about SMS compliance and why it is critical, carrier restrictions and industry standards for SMS messaging, the important federal and state regulations to know and how Klaviyo helps to keep you compliant with our key compliance features. We aim to help you understand SMS compliance regulations, so that you feel equipped to send compliant SMS messages with Klaviyo.Watch the recording of the latest session below: Key Learnings:SMS compliance is the adherence to legal, regulatory, and industry standards governing the use of Short Message Service (SMS) for communication, particularly in marketing. The CTIA is a trade association that represents the wireless industry in the US and publishes best practices and audit standards for SMS and MMS messaging. It’s key components include: Consent and opt-in requirements Opt-out mechanisms Message co

zrashdanKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Industry Expert] SMS Marketing Strategy (North America)

This post contains all resources related to our live training [Industry Expert] SMS Marketing Strategy (North America) Session Recording In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy Here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS marketing best practices: 13 expert-tested tips for boosting engagement now The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences

Lissy NewphryKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Design Emails That Convert (EOFY Edition)

This post contains all resources related to our special edition of our recurring live training [Strategy session] Design Emails that Convert. Session recording In this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor How to create a base template Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax reference How to show or hide template blocks and sections based on dynamic variables How to use product feeds and recommendations How to add custom fonts in

lucinilondonActive Contributor I

asked in Live training recordings

Does Klaviyo offer personalised training?

I am really struggling to get my head around Klaviyo as there is quite a bit to it and was wondering if there’s a way to get some personalised training, even if it’s paid for?I went on one of the Academy calls which was getting started with Klaviyo but it was covering so many things within the time period and other people were on the call, I literally didn’t feel I was able to pick up on what was being shown. Whilst I could ask questions I feel that I just need some personalised guidance and wondered the best way to go in getting this.I’m at launch stage so I have no traffic, no customers and next to no subscribers, so I am on the standard package right now.

zrashdanKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy Session] Engage every subscriber with Flows

In this session we explore the power of flows by examining the anatomy of a flow and reviewing best practices when working with flows. Additionally, we discuss what types of flows to have set up based on your business size. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below: Help Center Articles:Getting started with flows Understanding flow triggers and filters How to add a conditional split to a flow How to add a trigger split to a flow Understanding flow branching Understanding how contacts move through a flow How to create a price drop flow How to create a low inventory flow Understanding how back in stock flows work How to build a back in stock flow How to create a sunset flow How to request reviews from your customers with Klaviyo Reviews flows How to create an upsell or cross-sell flow How to create a replenishment flow Academy Courses:Anatomy of a flow: Welcome Series Anatomy of a flow:

Lissy NewphryKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive Workshop] Build Your EOFY Sale Audiences in Klaviyo

This post contain resources related to our live training [Interactive workshop] Build your EOFY audiences. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilised our reference sheet to create multiple EOFY segments Built essential segments to include in your End of Financial Year sending strategy (bargain hunters, window shoppers, VIPs) Additional learning resources: [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] Creating a sending schedule based on email engagement reference

Lissy NewphryKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Grow Your Audience Before EOFY

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance:Owned marketing resourcesEcommerce quizzes blog post Advertising in a privacy-first world 2024 marketing spend report Klaviyo Blog | 16 examples of how user-generated content helps brands retain loyal customers—and acquire new onesUGC, Reviews and ReferralsFind a UGC technology solution Find a Reviews technology solutionRunning ads on Facebook/Instagram/Meta Facebook a

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Flow

In this session, we cover flow basics, and you have the opportunity to build your welcome series flow along with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below: Help Center Articles: Getting started with flows How to create an email welcome series How to enable a flow to start sending Klaviyo’s default lists and segments How to preview and test flow messages How to edit a flow Understanding tags in Klaviyo Flow glossaryAcademy Course:Getting Started with Flows Klaviyo Blog:Blog | 9 welcome email examples for a first impression that boosts credibility & salesFor continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support.

danielle.garlandKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Understand SMS Deliverability

This post contains resources related to our recurring live training [Strategy Session] Understand SMS Deliverability. You can register to attend the next session here. During this session, we define SMS deliverability is, learn how to asses it and review strategies to improve and make sure your texts get to where they’re going. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own SMS sending strategy. Watch the recording of the latest session below: Key learnings:Deliverability refers to the likelihood that your SMS messages will successfully reach your subscriber’s phone You can assess your deliverability health by monitoring metrics such as: Delivery rate, fail rate, click rate, and unsubscribe rate Strategies to improve SMS deliverability: Collect explicit, specific SMS consent - consent must be separate from email Include your company name and opt-out language in every message Avoid sending spammy or prohibited conte

Emily SheaKlaviyo Employee

posted in Live training recordings

Klaviyo Connect NYC & LA: Follow-Up Resources

Klaviyo Connect NYC & LA | Follow-Up Resources If you’d like to see more of the Klaviyo live training team, check out our full live training page. Thank you for joining our in-person Klaviyo Connect event! This community recap post includes relevant resources from each of our Customer Education training sessions: How Artificial Intelligence Drives Real Results: Virtual Replay: [Ask the Experts] How Artificial Intelligence Drives Real Results Academy Course: Power smarter marketing with Klaviyo AI Blog: How AI is improving speed and scalability for marketers — right now Automate Customer Retention with Flows: Virtual Replay: [Strategy Session] Automate Customer Retention with Flows Academy Course: Automate the customer journey with flows Blog: Top 10 flow examples to have set up right now Unlock New Revenue with Omnichannel Marketing: Virtual Replay (similar content): [Strategy Session] SMS Marketing Strategy Case Study: How GhostBed’s SMS Strategy Achieved Imm

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