Skip to main content

Live training recordings

Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

  • 248 Topics
  • 338 Replies
248 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo! Here is your Getting Started Checklist (PDF attached). Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo: Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reporting We’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best, Gillian

36774
JessicaP
Partner
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings
How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center. Happy sending!

60342
chloe.strange
Community Manager
C
Contributor I
Clara Williams CompanyContributor I
asked in Live training recordings
Font Problem

Our font is technically not "web safe" and is showing up incorrectly on emails--> we do not want to change the font, so is there a way to keep it and for it to show properly

71
retention
Partner - Platinum
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Manage Profiles and Consent in Klaviyo

This post contain resources related to our live training [Strategy session] Manage consent, lists, and profiles in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How consent is stored on Klaviyo profiles How to manage your customer data within Klaviyo Key takeaway Carefully collecting consent, using double opt-in, adhering to unsubscribe regulations and handling data deletion requests are all things that you can do to ensure that your customers trust your brand. They also improve your chances of reaching your customers’ inboxes (deliverability), lower your marked as spam rate, and help your brand to build a strong community of engaged subscribers. Additional learning resources Help center articles: How to collect GDPR-compliant consent Guide to collecting SMS consent Understanding the doubl

10044
M
Contributor I
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the experts] From clicks to bricks: Integrate the online and in-store customer journey

Thank you for attending today’s Ask the experts panel discussion. You can view the recording of the main room below: You can view the recordings of each breakout room below: Breakout room with Jenni Kayne: Breakout room with Plaza Artist: Breakout room with Skiis and Biikes: In this session, we heard from the following panelists: Melissa Smith, Director of Retention Marketing at Jenni Kayne: Melissa is an experienced marketing professional at Jenni Kayne, a California lifestyle brand that sells furniture, home goods, clothing, and accessories. Founded in 2002, Jenni Kayne currently has 20 physical locations all across the United States, with 3 more opening soon. To bring together the online and in-store customer experience, Melissa focuses on location-based segmenting and advertising creative popup events and workshops to bring online subscribers in person. Mark Sorak, Director of Business Development, & Lauren DeMarsh, Creative Director at Plaza Artist Materials and Picture Framing: M

2511
A
Contributor I
A
Contributor I
abhishek.286Contributor I
asked in Live training recordings
Campaign A/B test

Is there a way to A/B test 80% of a certain segment to get variation A and rest 20% to get variation B?

162
A
Contributor I
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Tech Talks] Unify in-store and online commerce experience

Thank you for attending our session [Tech Talks] Unify in-store and online commerce experience. This post contain resources related to our live training. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! In this session, we covered: Bridging the gap between physical and digital Exploring advanced omnichannel strategies Breakout rooms with Dynamic Yield by Mastercard and Neostore Final words Below, you can find the main room recording: You can view the recordings of each breakout room below: Breakout room with Neostore: Breakout room with Dynamic Yield by Mastercard: Integration Help Center Articles Integrate Dynamic Yield - Klaviyo documentation Integrate Dynamic Yield - Dynamic Yield documentation Integrate Neostore - Klaviyo documentation Integrate Neostore - Neostore documentation Connect Neostore with Klaviyo - Neostore documentation Blog Articles: What is omnichannel marketing 2024 Consumer Spending Report 2024 Black F

1162
Severine
Community Manager
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Grow your list using Klaviyo’s Meta integration

Whether you are looking for the replay of this session or catching up with some of our additional resources, you are in the right place! You can find everything you need below. We covered strategies for leveraging the Meta x Klaviyo integration to attract and engage potential customers, grow subscriber lists, and optimize lead generation efforts. In this session, we covered: Creating a high-performing lookalike audience segment aligned with business goals Analyzing successful lead ad examples to understand what worked and why Building a customized welcome flow to nurture and convert new subscribers effectively You can find the replay of this session below: Building your Meta lookalike segment: In the first build phase, we created a “Meta Lookalike: Recent Purchasers” segment. Here’s how we defined it in Klaviyo: What someone has done or not done > Person has Placed Order Value > is greater than > 100 > in the last 90 days Tip: We recommend setting the amount slightly above your average

1860
chanel.phelps
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Grow your list with Klaviyo sign-up forms

This post contains resources related to our live training, Grow your list with Klaviyo sign-up forms, which takes place on a recurring basis. You can register for a future session here. Watch a recording of a previous session below: In this training, we: Learn sign-up form foundations Optimize a multi-step form with a teaser Create a pop-up form at exit intent What are your next steps after this training? Finish editing and testing your forms. Edit your welcome series to deliver updated offers and create new coupon codes if needed. For information on delivering layered email and SMS incentives, see this guide, and for more information on using coupons with Klaviyo, see our Help Center articles here. Set your forms live. Don’t just set it and forget it - test and iterate! Below, you can find even more resources to help you take your next steps with sign-up forms: Klaviyo best practices: Build your audience faster Academy: Best practices for sign-up forms Help Center articles: How to cre

1210
Emily Shea
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting started with Customer Hub

This post contains resources related to our live training, Getting started with Customer Hub, which takes place on a recurring basis. You can register to attend the next session here. Download our Getting started with Customer Hub checklist here. This will guide your next steps as you set up Customer Hub. Klaviyo Customer Hub is a signed-in customer experience for your online store that enhances interactions across multiple touchpoints. With Customer Hub, you can incentivize signed-in shopping, provide better customer support, drive revenue with dynamic offers and personalized product recommendations, and simplify the post-purchase experience, from starting a return to managing a subscription. It's like the most helpful in-store sales assistant in the world just landed on your website, ready to help your customers. During this session, we learn what Customer Hub is, and we walk through enablement and customization together. Watch a recording of a previous session below: Klaviyo Academy

1041
J
Contributor I
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the Experts] Leverage social media to grow your list

Thank you for attending [Ask the experts] Leverage social media to grow your list. Whether you’re looking for the replay of this session or to review some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: ​​ You can view the recordings of each breakout room below: Breakout room with Gatsby: Breakout room with Northern Commerce: In this session, we heard from the following panelists: Brett Bernstein, Founder and CEO at Gatsby : Brett is the founder and CEO of Gatsby, a platform that helps brands streamline social media management and scale community engagement. Since 2016, Gatsby has evolved to help brands convert their followers into email and SMS subscribers and integrate social engagement into their loyalty programs. Laura Davidson,Director

3012
danielle.garland
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: Getting Started with Marketing Analytics

Thanks for joining Getting started with Klaviyo! Here is your Getting Started Checklist . Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo: [Course] Getting started with Marketing Analytics [Help center] Getting started with Marketing Analytics [Help center] Understanding cohort analysis in Advanced KDP and Marketing Analytics [Help center] Troubleshooting the funnel analysis report [Help center] Understanding scoring and customer groups in the recency, frequency, and monetary analysis (RFM) report We hope to see you at another training. Happy Sending! Vivian

1790
Vivian.Asonye
Community Manager
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Understand the marketing funnel

Welcome! This post contains resources related to our live training [Entrepreneur hour] Understand the marketing funnel . Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we anlayzed the marketing funnel and provided a framework for how to optimize your funnel in 3 easy steps. If you’re looking for the link to the workbook we used in the session: Link to workbook Here are some links to where you’ll find your metrics by e-commerce platform, and benchmarks if they have them: KPIs & benchmarking - Shopify KPIs - WooCommerce KPIs - BigCommerce Here are some helpful resources for beginners on how to execute some of the strategies we talked about today: Semrush blog on SEO basics Conversion hacks by Neil Patel Klaviyo blog on ecommerce reviews And reminders of some of the free tools that can help you Google Analytics (measure your funnel-stage KPIs and benchmark against similar businesses) Googl

2670
jemmaoleary94
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
[Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. Recursos de aprendizaje adicionales Introducción a los flujos Comprender la pestaña flujos Cómo añadir una división condicional a un flujo Comprender los activadores y filtros de flujo Comprender cómo funcionan los flujos de reposición Cómo configurar artículos fuera de stock para flujos automatizados en Shopify ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.

551
Mich expert
Problem Solver IV
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow

Welcome! This post contains resources related to our live training [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we walk through the steps of creating a Klaviyo winback flow: adding a trigger, building out the structure, and discussing the type of content you might include. You can view a session recording below: In this session, we covered: What goes into a winback flow? Build phase 1: Setting up the flow trigger Build phase 2: Structuring the flow Inspiration: Content ideas Here are some additional resources to guide you through the process: How to create a winback flow Understanding flow triggers and filters Understanding how back-populating works in Klaviyo How to build custom reports in Klaviyo Winback examples - Klaviyo blog Understanding predictive analytics Manage your loyalty program communications

3310
Emily Shea
Klaviyo Employee
S
Contributor I
SaifContributor I
asked in Live training recordings
Error while exploring Klaviyo Academy

Dear Klaviyo Experts,When I initiate to Explore Klaviyo Academy, It is showing that “cms.academy.klaviyo.com refused to connect”.Do you anyone know why it’s showing. For your better understanding, I’ve attached a screenshot for your easy refference. Currently I’m log in with my Free account and usnig my Laptop and Google Chrome as browser. Please help to resolve the issue. Thank you,Saif

472
ali786
Expert Problem Solver I
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Getting started] Primeros pasos con SMS

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Getting started] Primeros pasos con SMS. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. Durante la sesión: repasamos el consentimiento por SMS y por qué es tan importante actualizamos nuestra configuración de SMS creamos un formulario de registro para empezar a recopilar suscriptores de SMS redactamos nuestro flujo de series de bienvenida por SMS Recursos de aprendizaje adicionales ¿Dónde está disponible Klaviyo SMS? Cómo crear unas condiciones de servicio móviles en Klaviyo Comprender la recogida de consentimientos por SMS Comprender la configuración de sus SMS Cómo crear un flujo de SMS de bienvenida Comprender las horas de silencio de los SMS y MMS en los flujos ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.​​​​​​​

270
anna.verlezza
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Diseña correos que conviertan

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Sesión de estrategia] Diseña correos electrónicos que conviertan. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. En esta sesión: Cancelamos mitos comunes sobre el diseño de correos electrónicos Repasamos los 6 mandamientos del diseño eficaz de correos electrónicos Hicimos un recorrido por el editor de plantillas de correo electrónico de Klaviyo. Discutimos cómo medir el éxito y optimizar el diseño de tu correo electrónico Pronto añadiremos aquí una lista de comprobación para el diseño de correos electrónicos. Recursos de aprendizaje adicionales La lista de mandamientos de diseño que cubrimos en el entrenamiento Tutoriales de video: Email editor tutorial videos Curso de Academia Getting started with email templates Centro de Ayuda: Guía del editor de plantillas de correo electrónico Mejores prácticas de diseño de correo electrón

1490
anna.verlezza
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Interactive Workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. Today we built 3 segments: Leads who haven’t converted yet BFCM first time purchasers Easy upsells Review our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals: Klaviyo BFCM Hub [Blog] BFCM Campaign Best Practices [Academy course] T urn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case s

5770
Vivian.Asonye
Community Manager
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings
Recap Discussion [Interactive Workshop] Create an Email Campaign Using Klaviyo AI (Boxing Day Sale Edition)

In this session, we explore 3 of Klaviyo’s AI tools -- Segment AI, Email AI, and the subject line assistant. H elp Center Articles: How to use Email AI to draft an email campaign How to use Email AI to generate email content How to use Klaviyo’s subject line assistant How to use Segments AI to define a segment Understanding Klaviyo's reputation repair AI How to use Klaviyo AI to work smarter and earn more How to use Flows AI to build a flow Youtube: Youtube | Reply to reviews faster with AI Youtube | U se Klaviyo AI to generate email content Youtube | Define segments using AI Academy Course: Use Klaviyo AI to work smarter and earn more Power smarter marketing with Klaviyo AI Find the best email send time with AI Bust through writer's block with SMS AI Klaviyo Blog: Blog | How AI is improving speed and scalability Blog | Why clean data matters for AI For continued learning and support, utilise the following resources: Search for relevant articles on the Help Center . Learn how to use Kl

910
Lissy Newphry
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Download the Last-Minute Tips and Tricks for BFCM Guide now! Session recording In this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful links BFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts [Course] Expand your BFCM audience with paid ads [Course] Land in the inbox on Black Friday Cyber Monday -- Need help? Thread your questions below, or contact our Support team for technical t

9263
E
Contributor I
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Interactive Workshop] Construye tus Segmentos de Retención Post-BFCM

En este post resumiremos la sesión y los recursos clave. Puedes apuntarte a este entrenamiento par asistir en vivo aquí, Puede encontrar la grabación a continuación (una vez disponible): Objetivo de la formación: Construir tres audiencias esenciales para convertir y retener a los suscriptores adquiridos a través de BFCM. Hoy hemos creado 3 segmentos: Clientes potenciales que aún no han convertido Compradores de promociones por primera vez Ventas fáciles Descarga la hoja de referencia Recursos pertinentes para ayudarle a alcanzar sus objetivos de retención: Klaviyo BFCM Hub [Academy course] T urn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Cómo crear un segmento de clientes VIP [Help article] Cómo crear segmentos de frecuencia de correo electrónico [Help article]Comprender cómo se actualizan los segmentos [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Case study] Little Sleepies grows B

1250
anna.verlezza
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy ( highly engaged , VIPS , bargain hunters, window shoppers) Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.* Three changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” The unengaged audience segment has been updated to all “AND” statements to pull in only the individuals who are not engaging with us a

9591
C
Contributor I
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey! Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources: How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to comment below with a

4303
J
Contributor I
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] Développez votre liste avant le Black Friday Cyber Monday

Merci d’avoir participé à la session “Développez votre liste avant le Black Friday Cyber Monday”. Cette session est faite pour vous aider à mettre en œuvre une stratégie d'acquisition solide avant le Black Friday et le Cyber Monday (BFCM). Durant cette session, nous passons en revue l'optimisation de votre site et de vos formulaires d'inscription pour le nouveau trafic, l'utilisation des intégrations des réseaux sociaux et des segments de Klaviyo pour créer des audiences similaires, ainsi que l'utilisation de votre audience existante pour stimuler les efforts d'acquisition grâce aux avis, aux parrainages et au contenu généré par les utilisateurs (UGC). Cette session devrait permettre aux participants de se sentir capables et enthousiastes quant au potentiel de croissance de leur liste avant le BFCM. Si vous n’avez pas eu l’occasion d’assister à la session, vous pouvez retrouver ci-dessous l’enregistrement de notre dernière session :

520
Severine
Community Manager

Go to

Connect with Klaviyo
Getting Started with Community
Product Updates & Announcements
Live training recordings
Join the conversation
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.