How to get analytics on lists and segments

Hi @aandwmimi !

Klaviyo offers powerful analytics to understand your lists and segments better. Here's how to access the relevant data:

1. List & Segment Growth:

• Navigate to Audience > Lists & Segments.
• Click on a specific list or segment.
• You'll see a List Growth button displaying subscriber growth over time.

2. Segment Engagement & Order Analysis:

• In the list or segment view, click the Segment Growth button.
• This opens the Klaviyo analytics dashboard for that specific audience.

Key Metrics:

• Member Engagement: See open rates, click-through rates, and other engagement metrics for emails sent to that list or segment.(Run a engagement report)
• Ecommerce Analytics (if integrated): Track order activity within the segment, including number of orders, order value, and purchase frequency. You can filter by specific products or timeframes.

Additional Tips:

• Use Klaviyo's Custom Reports feature to create reports tailored to your specific needs.
• Leverage Klaviyo segments to analyze specific demographics or behavior within your audience.
• Consider Klaviyo funnels to visualize user journeys and identify areas for improvement.

If you have any further questions about specific metrics or Klaviyo functionalities, feel free to ask!