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Supressed profile report?

  • 26 July 2024
  • 3 replies
  • 23 views

My client's database has a significant number of suppressed profiles in it.

 

I'm trying to create a report or visualize the reasons why people are suppressed, so have they unsubscribed, is it spam complaints, soft bounce, hard bounce, etc.

And I also want to create a plan to prevent or minimize further accounts from being suppressed in the future so that we can maximize our marketing reach.

 

Is it possible to create a suppressed profile report? 

 

And I'll need to see the data before formulating a plan but any insight here would also be very appreciated 

 

Thanks

3 replies

ArpitBanjara
Rank
Userlevel 5
Badge +25

Hey @GV123 

Creating a report on suppressed profiles in Klaviyo involves exporting the list of suppressed profiles and then analyzing the reasons for suppression.

Here's a step-by-step guide to help you achieve this:

Step 1: Export Suppressed Profiles from Klaviyo

  1. Log in to Klaviyo:

    • Go to your Klaviyo dashboard.

  2. Go to ‘Profiles’ under ‘Audience’

  3. Go to View Suppressed Profiles 

  4. Export Suppressed Profiles:
    • by clicking on “Export Csv” (you need to have ‘admin access’ to your account to be able to do this)
  5. Open the csv in excel or google sheets
  6. Use formulas to count the number of suppressions for each reason.  
    =COUNTIF(B:B, "Unsubscribed")
    =COUNTIF(B:B, "Spam Complaint")
    =COUNTIF(B:B, "Soft Bounce")
    =COUNTIF(B:B, "Hard Bounce")

    Select the table and insert a pie chart or bar graph to visualize the data.

By following these steps, you can generate a report on suppressed profiles and gain insights into why suppressions are happening.

I hope this helps

Cheers

Arpit

Arpit Banjara - Lead Email Marketing Specialist at Flowium
G
Rank
Userlevel 2
Badge +3

Thanks @ArpitBanjara I will try this out.

 

Is there a similar method I can use to quantify my new profiles? Or is that a completely different matter?

 

Thanks again!

ArpitBanjara
Rank
Userlevel 5
Badge +25

Hey @GV123 

For new profiles you can visualize that in Klaviyo itself. New profiles usually go to a list and you can see list growth graphs (example below)

I hope this helps

Cheers

Arpit

Arpit Banjara - Lead Email Marketing Specialist at Flowium

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