I show 3,045 Active Profiles but can only see a list of 50 - where are the rest?
Best answer by cassy.lee
Hoping I can provide some more clarity around this!
“Opted-In Profiles” are profiles that opt-in to your marketing via one or more signup forms or subscribe pages on your website.
“Active Profile” are any individuals who may not have opted in via a signup form, but they may have purchased a product from you, opened a support ticket with your team, registered for one of your Eventbrite events, etc. If you have enabled one or more of Klaviyo's built-in integrations, contacts will flow into your account through these integrations.
Since I am unfamiliar with your specific list of profiles uploaded from Aweber, it’s possible that some of your 3,045 Active Profiles had abandoned a cart, so they would not be opted in for marketing, like regular newsletter subscribers.
It’s ultimately up to you who you want to import for campaign sending and how you want to keep them organized in terms of list cleaning, but it’s important to keep in mind that sending to profiles that have not opted-in to your marketing will effect your deliverability. More on deliverability best practices here.
The only list from Aweber that should be imported is your list of Subscribers (who have subscribed via a form). From this list, your profiles captured are available for segmentation and flow sending, so you can group all of the other active profiles with event data or custom properties!
Additionally, if you have a Shopify integration that is syncing subscribers to a list, Shopify will give you that event data to use for segmentation. More details on that in this article here.