Hi there,
This post contains resources related to gInteractive workshop] Use Klaviyo product feeds to personalise your emails (for entrepreneurs).
Session recording:
Cheat sheet:
https://klaviyogrowth.com/40hjXo
Step by step instructions
- Step 1: Ensure that you have a product catalog set up within your e-commerce platform.
- Step 2: In Klaviyo navigate to Content ⟶ Products ⟶ Manage Product Feeds ⟶ Create Product Feeds ⟶ Edit fields and then click 'Save Product Feed'.
- Step 3: Navigate to Flows and open your Welcome Series flow. Choose an email from your flow to edit (avoid the first email).
- Step 4: Drag and drop a product block into the email.
- Step 5: Under content, choose 'dynamic' and then choose the personalised product feed you just created. Edit the product details and feed layout based on your brand's needs.
View the 'How to use product feeds and recommendations' help article for additional details and screenshots
External resources:
- Study by Accenture: Making it personal - Why brands must move from communication to conversation for greater personalization - Pulse Check 2018
- Study by Experian: Experian Marketing Services study finds personalized emails generate six times higher transaction rates
Klaviyo resources:
- eHelp Article] How to use product feeds and recommendations
- oHelp Article] Sync a custom catalog feed to Klaviyo
- eHelp Article] Getting started with Klaviyo onsite tracking
- nHelp Article] How to insert a product block
- aBlog Article] Personalize product suggestions with Klaviyo's upgraded recommendations feature
- dAcademy Course] Build better emails using personalization
- nLive Trainings] March is all about personalization. Check out our upcoming trainings!
Thanks for joining us and I hope to see you at an upcoming training soon!
Mai