Feature Request: Email Template Folders

Hi, I see that this feature has been requested multiple times for over 2 years. We need folders to organize templates as well.

Hi All, we also need folders.

Tags have their place but we folders remove visual clutter and create structure. Yes, some content doesn’t require structure but work often does. Hence this request.

Cheers, Ben

2 years and still nothing. I wish this was a priority.

@Taylor Tarpley, please pass this along if possible...

No folders is a failure to understand that most brains love hierarchy and structure, and a failure to recognise the difference between organising and searching.

Tags don’t organise because they offer no concept of hierarchy. This creates friction and frustration in most brains.

This is so fundamental that it shouldn’t require XX number of votes and years of requests before being implemented.

Especially when hierarchy is a basic requirement for professional work, used by the very designers and developers at Klaviyo who decide we don’t need hierarchy and structure for our work.

Tags, folders and search all have their place but neither is a replacement for the other.

We require hierarchy and structure for our work as well, surely someone at Klaviyo understands this?

Would love an update on this KLAVIYO!

Can we get an update on the Folders request from the Klaviyo team? It’s something that could be extremely useful to larger brands with heavy email rotations! 

A folder feature would save us so much time sifting through old email templates. Please make this happen!

Absolutely agree — this is a high-impact feature for anyone running multiple campaigns or managing seasonal flows. Manually sorting templates every time is a huge time sink for team. Would love to see an update or timeline from the Klaviyo team. This has real operational value for scaling brands. 🙏📂

​@alex.hong Any update on this? It’s been quite a while

Hello ​@JHawk 

That’s a really smart suggestion — and you’re not alone in thinking that! Having folders in Email Templates would make it so much easier to organize campaigns, especially when working with multiple emails or ongoing series. It’s a small feature that can save a lot of time and keep things neat instead of constantly relying on the search bar.

Right now, Klaviyo doesn’t have built-in folders for templates, but this kind of organizational upgrade has been getting more attention lately — and feedback like yours helps move it up the priority list. 

In the meantime, you can try adding naming conventions (like “BFCM_01” or “WelcomeSeries_Email2”) to keep everything grouped and easier to find.

Still, your idea is spot-on and worth pushing for! 
If you haven’t already, I recommend submitting it directly through Klaviyo’s feedback form or community board — the more users that request it, the faster it becomes reality.

 Share your feedback here — your input truly helps shape the platform for everyone!

Keep those great ideas coming — this one’s definitely a winner.