Product Updates & Announcements

Hello Community!My name is Bill I am a member of the Growth Success Team here at Klaviyo. We are a team of strategic experts with the goal of helping you make the most out of your Klaviyo account. With BFCM rapidly approaching our team will be in community more often to help make sure that everyone feels supported and ready cyber weekend. For this post I wanted to cover a few resources and piece of advice to get you started. First, we have a content calendar template to help visualize your BFCM communications. Once everything is plotted out you can begin creating the content and get your team on the same page to make Cyber Weekend as stress free as possible.When considering your BFCM strategy, one point I always like to make is to consider what your audience is telling you. My mant

Building an engaged marketing list for email and SMS is a great way to prepare for your holiday promotions. Our newest course, Creating an Effective Acquisition Strategy Using Forms, will show you guiding principles and best practices to create a great signup form strategy.By the end of this course, you will be able to:Identify the different types of signup forms and evaluate when to use each Implement the 3 principles of good form design Create a form strategy that fits into the customer journey Assess your signup forms’ performance and iterate to improveWhile this course was designed with Klaviyo forms in mind, you can apply these learnings to third party forms as well. Hope you enjoy the course!JuliaThe Academy Team 

Hello, Klaviyo Community! I’m Marissa on the Customer Education team. You may have noticed that Customer Ed. and Community have been busy expanding the variety of resources we offer to help you own your destiny and grow your business using Klaviyo. From launching an Academy website with strategy-based courses and a brand new product and SMS certification program, to creating this very Community last year, there are now many more ways for you to learn with Klaviyo. But with all these new options, how do you know which is best for you? I’m excited to announce that today we la

Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud.    I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&

Hi Klaviyo Partners,I’m Anni, a Partner Content Specialist, and my job is to create content that helps you deliver a top-notch experience for your clients. I’m interested in hearing about what content you’d like to see in Partner Academy so I can support you as you grow your agency. Here are some questions to get us started:What are your biggest challenges or areas for improvement when selling to or servicing Klaviyo clients? What specific topics are you interested in learning more about? What format of content helps you learn best (long courses, short clips, articles, etc.)? What general feedback do you have about Partner Academy today?If you’re interested in setting up a 15 minute call to discuss further, please email me directly at anni.kim@klaviyo.com. I look forward to hearing from many of you! 

Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to

Happy Holidays Klaviyo Community!
 My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!”

Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course!  For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.

Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature