Topics started by Mailbox Manny

16 Topics

Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Show & Tell

💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address.  Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December.  We made the change mid-week for Jan 10.  Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up  If they clicked “Yes, Please” we take them to the 2nd screen whic

2
C
Contributor II
3 months ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Analytics and Deliverability

Poll: Email % of Total Revenue

Hi, this is for ecommerce businesses.  How much of your total revenue is attributed to email (average for, say, the last 12 months).  @MateG brought up this question in their post and I thought I’d poll the community!

1
Taylor Tarpley
Community Manager
1 year ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Campaigns and Flows

Filter A Flow If Subscriber Has Responded

Hi Community, So, the first email in our abandoned cart flow (sent 2 hrs after the trigger) is a text based email that is short and meant to seem like it came from an employee.  We actually get quite a few people who respond to the email (the last line tells them to hit reply if they have any questions).  This email format does quite well when we test it against others. Thinking about the experience when in the customers shoes, we don’t want to send them the other emails in the flow if they’ve responded to the first email with a question (it would be kind of off, for example, if this was a real-life interaction - it would be like we have amnesia!). What we do is have our customer service team go in an tag their profile as “responded” and then include in the flow filter to only allow those that haven’t responded or not placed an order since starting the flow (among others) This is the email from the above: Curious, does anyone else track subscribers who’ve responded to filter out of flo

5
S
Contributor I
2 years ago
A
Anonymous
posted in Show & Tell

💡 Email Design Tip - Using The Date Variable with a Dynamic Coupon

Hey Fam,  This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list.  So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire

4
David To
Klaviyo Employee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Sign-up Forms

Signup Forms - Who Do You Use?

So, recently we did an audit of an account that was using Justuno for their signup form and Klaviyo for their email. Looking at what they were doing with JustUno, they were only using it for New Visitor email and SMS capture.  Now, Justuno is great with the other features they’ve added in the past year or so; however, this business only needed the welcome capture in the near term.  They made the switch to using Klaviyo’s sign up form and saved $300/mo while performance stayed the same..Curious, what are you using for your email capture (and other things you can do with signup forms) and why?Would love to see some unique case studies in creative uses.

0
Mailbox Manny
Partner - Silver
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Show & Tell

🔔 Tip: Syncing Shopify Account Registration/Loyalty Customers To Your List

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify.  Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!

1
Dov
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Email Templates and Coupons

Poll: Email Design.. Text or Images or Both?

As we’re into Q3 now, it’s a great time to do some house cleaning and testing.  With the topic of deliverability and email design, I’m curious about your email design philosophy… Put everything on an image, only text, or both.  If you have strong opinions about this, let’s discuss in the comments!

0
Mailbox Manny
Partner - Silver
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in News & Announcements

💻 LFYL Recap: Nuud - June 24, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud.    I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=aomd84mcnt Who Was On There: Rosie Wingate, Klaviyo Martijn Van Seters, Co-Founder @ Nuud Ieva Stuikyte, Head of Digital @ Nuud Recap:Okay, so, I’ve never heard of Nuud before.  Maybe it’s a North American thing? Here, the big natural deodorant story is Native.  However, I’m VERY intrigued by their product after watching this webinar. A vegan anti-odorant that is effective for 3-7 days?!   Here’s the backstory, started in 2017.  Things really started taking off in 2019 when they focussed on influencer marketing and paid ads.  In fact, influencer marketing is so 🔑 to them, they have a team SEVEN doing influencer marketing. Curre

1
David To
Klaviyo Employee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Live training recordings

Recap: Q3 Marketing Guide with &BAM

Hey All, here’s a quick recap of the Q3 Marketing Guide event with &BAM.   @Taylor Clark  - when would the recording be available?  There was a lot of gold in this session that I may have missed while taking notes! Who Was On There: Nichelle Hubley, &BAM Taylor Clark, Klaviyo Recap:Can you believe we’re heading into Q3 of 2021 already?!As mentioned above, I didn’t get everything covered in detail in this session so I recommend watching the recording when it’s available as well. However, I did catch the main points that I’ll recap here. Q3 in the eCommerce world can be described as the quiet before the storm.  Obviously it depends on what industry you’re in and what products you sell.  But, for most, it’s a time when there’s very little when it comes to landmark holidays to run messaging around.  Instead of running promotions to fight the seasonality, it can be a good time to test content, messaging, offers, features, etc. in preparation for the make or break time in Q4.Taylor

3
cassy.lee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Live training recordings

LFYL Recap: Living Proof - June 15, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with Living Proof.   I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=odg3pn5pcn  Who Was On There: Tiffany Carroca, eCommerce Manager @ Living Proof Karina Santiago, eCommerce Coordinator @ Living Proof (shoutout to Karina for going through the Q’s while only being at LP for less than a year!) Recap:Segment, segment, segment!Knowing who their email subscribers are and their preferences looks to be a very important strategy for Living Proof (as it should be for all).  But, it looks like they try to get people in the right categories from the start - with their pop-up and hair care quiz.It should be for all brands, but some products/businesses can get away with figuring that part out after subscribers sign u

1
David To
Klaviyo Employee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Live training recordings

LFYL Recap - GhostBed - May 25, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with GhostBed.   I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=y6tixm7oq9  Who Was On There: Ashley Werner, Director of Social Communications @ GhostBed Recap:This was a high energy conversation with Morgan and Ashley (ironic since the topic was around sleep products!).  GhostBed sounds like they’ve done an amazing job of rebuilding their email list from scratch.  They talked about how their previous email service provider built a list of unengaged subscribers.  When they switched over to Klaviyo, it was basically building it from scratch.  How? One subscriber at a time :) A common theme Ashley mentions on how they’ve grown their business is through being human.  Putting people behind the brand.  Letting v

0
Mailbox Manny
Partner - Silver
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Campaigns and Flows

Poll: Browse Abandonment Flow?

Talking to a few people, some people are uncomfortable using browse abandonment flow because it feels too “creepy”.  Curious how many in here use it, take the poll below!

4
Mailbox Manny
Partner - Silver
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Live training recordings

LFYL Recap - Jofit - May 17, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit.   I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73  Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit.  A combination of belief, resourcefulness, initiative, and perseverance.  She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand.  I believe it’s a big reason they s

2
cassy.lee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Live training recordings

LFYL Recap - HYLETE - May 5, 2021

Hey All, here’s a quick recap of the Live From Your Laptop session with HYLETE.   I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (some great tips in there!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=pigrah3nvl Who Was On There:Jamie Wardlow, VP Marketing @ HYLETE Leilana Luna, Email/SMS Marketing Manager @ HYLETE Dr. Nancy Lin, Lifestyle Coach @ HYLETE Host, @MorganLaskey1025 Recap:  From Jamie’s Session:To grow the business at the early stages they go in all-in on customer service, giving everyone who interacts with them a “human experience” [Manny’s Notes] people buy from people they like (they didn’t say that, but that’s something I learned during my experience in sales) This allowed them to build up a strong community.  An interesting they’re able to do is crowdsource product backing on their own platform (us

2
MorganLaskey1025
Klaviyo Employee
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Campaigns and Flows

Flow Filter - Gmail bounced subscribers

With the recent issue of hard bouncers on gmail accounts, it’s recommended to add a flow filter to prevent re-subscribed hard bouncers from entering a list flow.  Would this be the filter settings we add to the flow? (see image below - this example is for a welcome flow).  

2
cassy.lee
3 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Show & Tell

How Was Your Black Friday?

Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?!  Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088  

0
Mailbox Manny
Partner - Silver
3 years ago

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