Hey Holly,

I hear you! Spam signups can be such a headache, especially when they inflate your profiles and force an upgrade.. You're definitely not alone—I've seen a few people mention this issue lately.

Since it sounds like the spam signups are coming from somewhere without reCAPTCHA, like a Shopify form, here are a couple of things you can try to get this under control:

1. Enable reCAPTCHA on Your Forms

If the spam signups are coming from a form on your Shopify store, it’s probably worth checking if Google reCAPTCHA is enabled. It’s not always automatically on for every form. To enable it:

• Head to Shopify Admin > Settings > Apps and sales channels > Online store > Preferences.
• Scroll to Spam Protection and make sure reCAPTCHA is turned on for contact and signup forms. This can help weed out bots before they even get a chance to fill in your form.

2. Clean Up Your Klaviyo List

Since the spam profiles have already made their way into your Klaviyo list, cleaning up your list is the next step. Here’s what you can do:

• Look for weird patterns: Spammy profiles often have email addresses that are just random letters and numbers (like you've mentioned). You can easily spot and delete them by filtering through your profiles.
• Segment by engagement: Create a segment for people who haven’t opened or clicked any of your emails in a while, then review those profiles. If they look fake, clean them out!
• Double opt-in: Moving forward, turning on double opt-in for your email sign-ups can help reduce fake signups. This way, new subscribers will have to confirm their email before they’re added to your list.

Hope this helps!!

Ash