Strategic advice

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify.  Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://

Hey folks!  All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising.  After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges.  I'll link them here: