The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for APAC customers
Hi you all! You’re invited to join our upcoming interactive workshop, titled “Build a Klaviyo winback flow from scratch.”If you can’t join live, no sweat! We’ve included a playback of the session and linked additional resources below.Happy building! [Replay link will be uploaded after the session is over] In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: ht
Klaviyo Showcase: Valentine's EditionInspiration
With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for small to medium businesses)
Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. Session recording: During this session, we: broke down the elements that make up a flow discussed how flows help with customer retention learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email example
Welcome our '23 Community Champions Cohort!News
Hello Community, I come with exciting news! We’d like to formally introduce you to our 2023 Community Champions! 🏆 These partners have displayed an immense aptitude for teaching their peers and expertise in our platform! Our ‘23 Champions are excited to share their knowledge and experience with you all to make our Community a more inclusive and educational place! We have a mix of old and new Champions making up our ‘23 cohort, so please welcome these 14 Champions and make sure to check out their profiles to get to know them better! Peyton Fox // @Spark Bridge Digital LLC Tim Akers // @Akers Digital Chelsea Grove // @chelsgrove Joe Hsieh // @retention Bobi Nikolovski // @Bobi N. Bryan Richey // @In the Inbox Omar Lovert // @Omar Kylie Williams // @Kylie W Ashley Ismailovski // @Ashley I. Brett Bernstein a.ka. @Brett_Gatsby Mohsin Farooqui // @inboxingmaestro Katherine Burlock // @KatherineB Jakub Borowiecki // @Jakub Gabrielle Pitman // @ebusiness pros For more info
Meet the Champions: Kylie Williams
Why did you get started with Klaviyo? It started out as a client need. We needed a solution that was scalable with growth, functionality and feature set. Something that could service our client now, but also give us the platform to enhance the experience and would continue to be a strong part our business plan. What message do you have for people new to Klaviyo? Embrace the knowledge base, the webinars and the Community! These are all fantastic life-lines and set you up for success. What is your favorite part of Klaviyo? Growth - growth in knowledge, expertise, customer relationship and ownership of data. What does the Klaviyo Community mean to you? The Klaviyo Community is a strong, welcoming environment where any question can be asked, every answer is helpful, and others go the extra mile to share their knowledge with you to make sure you have everything you need for success. You meet other, like-minded Klaviyo Community members and you're always felt welcome :) What i
Meet the Champions: Ashley Ismailovski
Why did you get started with Klaviyo? As an agency, we are depended on by our clients to offer the best and most comprehensive marketing solutions to brands we manage. In the realm of email & SMS marketing, there is no "best" without Klaviyo. What message do you have for people new to Klaviyo? You don't need to master the platform in a day! Take some time to read up on the features that Klaviyo offers that are most relevant to your business, and experiment with them to find a strategy that generates the best results. What is your favorite part of Klaviyo? My favorite part about Klaviyo is how dedicated they are to continuously improving the platform. It seems like whenever I have an idea for how I could make Klaviyo better, the Product team is already two steps ahead of me. What does the Klaviyo Community mean to you? The Klaviyo Community represents not only a space for me to share my own experiences in an effort to help others, but is also somewhere to learn new thing
Meet the Champions: Brett Bernstein
Why did you get started with Klaviyo? Our customers were asking for an integration, little did I know how big it would become for Gatsby and our mutual clients What message do you have for people new to Klaviyo? Spend some time learning about segments and flows, there is so much value to be had in properly utilizing these two things together. What is your favorite part of Klaviyo? The people! And all their integrations. What does the Klaviyo Community mean to you? Everyone trying to figure out this crazy industry together What is your favorite or most inspirational book?Just finished The Third Pole about Mt. Everest, amazing read What is your most treasured possession?My wedding band! Who would play you in a movie?Me. Sounds like fun!What is your favorite movie?Can’t choose - too hard What is your favorite vacation spot? Costa Rica! Especially the rain forest side of things.
Meet the Champions: Mohsin Farooqui
Why did you get started with Klaviyo? Because of its great platform capabilities, super engaging & helping Community, better deliverability features and partner program. What message do you have for people new to Klaviyo? Just do it! If you ever feel stuck while working on Klaviyo, just ask for help in the Community, that’s where magic happens 🙌🏻 What is your favorite part of Klaviyo? Flows What does the Klaviyo Community mean to you? It’s an awesome place to connect with like-minded folks, provide value and learn from awesome people! What is your most treasured possession?My strategic thinking and never give up attitude! Who would play you in a movie?Keanu ReavesWhat is your favorite movie?Matrix What is your favorite vacation spot? Switzerland and Paris
Meet the Champions: Katherine Burlock
Why did you get started with Klaviyo? I started learning about Klaviyo for my role as an Account Strategist at &BAM, and became more and more interested in learning all of the features and ways to use it. What message do you have for people new to Klaviyo? If you have a question or aren't sure about something, the Community is a great place to look! Often someone else will have already asked the same question. Play with Klaviyo's features, and if there's something you need that isn't available, or a feature you'd like to see - let Klaviyo know. They are always developing new tools and making Klaviyo better. What is your favorite part of Klaviyo? I love the ability for deep segmentation, and the newest reporting tools are awesome for getting information to inform your strategies. What does the Klaviyo Community mean to you? It's a place where we can all learn and grow together. Community members are always answering questions and helping out each other! What is yo
Meet the Champions: Jakub Borowiecki
Why did you get started with Klaviyo? I have been working with many email marketing systems, but Klaviyo charmed me by the low entry barriers and at the same time the range of possibilities and features. What message do you have for people new to Klaviyo? Don’t be afraid of trying and testing everything! And don't be fooled, the system looks simple and straightforward, but it has many advanced features. What is your favorite part of Klaviyo? I love doing A/B tests, this is one of my favorite parts of the system. I also have an analytical mind, so I really enjoy being able to deep dive into data and check all the dashboards, benchmarks and custom reports. What does the Klaviyo Community mean to you? Klaviyo Community means a lot to me as many times it was my last hope to resolve problems or find solution to my email marketing questions. This Community never let me down! What is your favorite or most inspirational book?As I’m trying to become a stoic, all works of Seneca
Meet the Champions: Gabrielle Alyse
Why did you get started with Klaviyo? My agency specializes in ecommerce marketing and previous go-to tool, Mailchimp, was no longer the best to use. So back in the early 2010s, we started migrating our clients to Klaviyo, one by one. What message do you have for people new to Klaviyo? Lean into flows! Let them be an automated support system around your prospects and customers, so people are greeted and their actions are acknowledged at the appropriate moment - regardless of whether or not you're sending a campaign email that week. What is your favorite part of Klaviyo? The data! That's really what powers the flows and segmentation of campaigns that makes Klaviyo so powerful. It gives us the capacity to tap into ecommerce integrations (Shopify especially) to understand things like where your repeat customers and VIP customers are, who's most engaged with your marketing, and the more fun details like what kinds of content they like to get from you, how often they want to be ema
Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for large and mid-market businesses)
We’re looking forward to seeing you at the interactive workshop! Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place. You’ll find everything you need below. In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopi
Recap discussion: Klaviyo Product Event - Live feature walkthrough - Winter 2023
Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers, Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.
An update on Klaviyo tracking for Shopify merchantsNews
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Take control of your growth
When budgets get tighter, it's important to drive growth through the cost-effective channels you fully own: your website, email, and SMS. With new features designed to help convert more site visitors, drive revenue, and optimize your account, you can make every customer touchpoint count. Want to see these features in action? Join our upcoming live sessions: Feature walkthroughs Developer Q&A Convert more website visitorsTurn more website visitors into long-time customers with robust sign-up form functionality. Dynamic blocks for signup forms Learn moreScheduled forms Learn moreFull-page forms Learn more Drive more revenueBuild a well-integrated marketing strategy with features that help you move faster and expand your reach to more customers.SMS assistant Learn moreSMS in New Zealand Learn moreIn-editor product feeds Learn more Optimize and organizeNo more guessing. Rest assured that you’re sending the best content to all the right people.SMS A/B testing in flows Learn moreQu
What is Customer Value Optimization (CVO)?
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for APAC business owners)
Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten
Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)
Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month
Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade
Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas
Three keys to unlock optimal subject lines
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject
Recap discussion: [Interactive workshop] Build your retention audiences for 2023
Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don
130+ New ways to fuel growth in 2022
Klaviyo keeps getting better and better… As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth. Read the entire blog post here. What better way to ring in the New Year than by reflecting on some of our favorites from 2022? We’re raising a glass to some of our favorite features from the year: Take control of your data with: Webhooks in flows New Klaviyo APIs Streamlined omni channel communication: Google Ads integration New email template editor Virtual contact cards Cheers to you!We love seeing our customers bring these features to life. You are the inspiration for our innovation. We’ve launched over 130 (and counting!) new features this year all to help fuel your growth with Klaviyo. Here’s to an even bigger and better 2023 – wishing you a Happy Holiday season and joyous New Year!
How to engage your unengaged segments after the holidays
In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur
Thanks for making 2022 an incredible year in the Community!
Hello Community! In the spirit of gift giving and commemorating the year before a new one begins, we’d like to say THANK YOU! Thank you for making this Community the collaborative and inspiration platform it is! We want to take a moment and personally thank those of you who contributed so much to the Community this year before 2023 arrives. Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @sarah.g @Vbeebs @armedandgorgeous @Nick_rackattack @lex_zap Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @Jakub @Akers Digital @ayyub_here @KeviSunshine @Edgar Emmanuel @KatherineB @MNgo @Kwei @dartacus @Lucia937 @Daniel F13 @doanthan Giving the Gift of Problem Sol
New Topic Guidelines
If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.
Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.
Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.
Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.
Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.
Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.
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