The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for APAC businesses)

Greetings you all!Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Eval

ebusiness prosChampion & Partner

published in Show & Tell

How to launch your first flows in Klaviyo

So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first Although these emails are automated, that doesn’t mean you can treat this like a “set it and forget it” type of tool. You’ll need to refine your flows over time. This can look like: adjusting the content A/B testing subject lines switching out offers to find which ones have the best conversion rate. Each iteration will be a little stronger as you’ll learn new information about what your unique audience responds to most. Designing a flow can feel daunting at first. There’s the logic of the automation to configure, deciding if/when to use a conditional split, and the content of the emails to write and design. If you go into this process expecting a perfect multi-email series, you might end up delaying the launch of your fi

stephen.trumbleCommunity Manager

published in Show & Tell

May Community Allstars

At Klaviyo, we wholeheartedly embrace and foster a vibrant community, where members come together to share their valuable insights, uplift one another, and offer constructive feedback. We deeply appreciate the incredible contributions of our members. Let’s celebrate our outstanding contributors for the month of May. Get ready to meet our allstar members who have truly shone bright!🏆Introducing our exceptional contributor for this month, Don Gibbs ( @dgibbs ). Don has truly made an impact with an impressive score of 180 points! Don has shared their expertise by initiating 8 new topics and providing valuable insights through 10 replies. Furthermore, their contributions have resonated with our community, garnering 5 appreciative likes. We applaud Don for their outstanding performance and dedication in making our community thrive with their invaluable contributions. Congrats, Don!🏆 Leaderboard:🥇@dgibbs (180 points) 🥈@Stefan_TheFIbreCo. (79 points)🥉@nambirajanks (77 points)🥉@miran

max77Problem Solver II

posted in Show & Tell

New Customer Profile UI Feedback

Hey folks, just wanted to give some feedback and thoughts on the new customer profile UI that is rolling out next week.There seems to be a lot of dead space on the page that could be better used for conveying information. As it is now, there is a bunch of blank area around the main details and even within them, while the activity log is crammed over into the side:Activity log was very helpful for me to see what emails certain profiles were getting, but now there’s a lot more scrolling I’ll have to do than with the old UI. For my use, it was generally one of the most important parts of seeing a profile, though I know that might not be the case for everyone. Still, I’d like to see if have more space, perhaps by condensing some of those dead spaces on the page. (Side note, seeing emails with their headlines was wayyyy more convenient than seeing by internal title for me. Could we get an option to switch?)The switch of metrics to another tab is fine, though that was generally the second mo

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for large and mid-market businesses)

Hi there! Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. Below is the recording for the training held on June 27, 2023. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook) Troubleshooting added to cart eventJune is all about reporting, so if you’re interested in taking a deeper dive into the Overview Das

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for small to medium sized businesses)

This thread supports the analytics workshop tailored to small to medium-sized businesses run on Monday, June 5, 2023. Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting started with flows How to see a heat map when using the same link Campaign performance benchmarks Sending strategy based on engagement How to increase click rate If you want to learn more, check out our live training schedule to see when the next Interactive workshop is scheduled.

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspiration Here are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Share your tips, trick

stephen.trumbleCommunity Manager

published in Show & Tell

May Community Showcase: Apparel & Accessories

Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Account spotlight] Campaign strategies with Browne Trading Company

Let’s keep the conversation going with Rachel, Shaelan, and Julie from our May 24, 2023, Account Spotlight featuring Browne Trading Company! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Browne Trading Company digital marketing team:sends targeted campaigns based on special interests, purchasing behavior, predictive analytics, and other foundational audiences. plans their email and SMS communication in two phases. They have a larger planning session at the beginning of the year (schedule out important holidays and seasonal events) and on a monthly basis (fill in communication gaps based on last minute inventory changes and other factors). incorporates social proof into their campaigns as well as important delivery instructions to help customers make informed ordering decisions. Helpful resources:[Help

shrutigroverContributor I

posted in Show & Tell

Seeking Insights on Lenovo Portable Laptops with Intel Core i7 vPro for Business Use

Hello EveryoneI am currently considering purchasing a Lenovo portable laptop for my business needs, and I am particularly interested in models that come with the Intel Core i7 vPro processor. I've heard positive things about both Lenovo laptops and the Intel Core i7 vPro, but I wanted to seek some advice and insights from those who have hands-on experience with this combination.Here are a few specific questions I have regarding Lenovo laptops equipped with the Intel Core i7 vPro processor and their suitability for business use: Performance and Productivity: How does the Intel Core i7 vPro processor perform on Lenovo laptops when it comes to handling demanding business applications, multitasking, and overall productivity? Does it provide a noticeable boost in performance compared to other processors? Security and Manageability: As security is a top priority for my business, I would like to know how the Intel Core i7 vPro's security features integrate with Lenovo laptops. Are the secur

Ashley I.Champion & Partner

published in Show & Tell

How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo. WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

JustinHMuellerKlaviyo Employee

published in News & Announcements

Inactive SMS Programs - the risks of communicating with your SMS subscribers too little

When it comes to text message marketing, nearly every service provider and industry professional can agree that messaging your subscribers too frequently is a proven recipe for disaster. Consumers are not likely to stay subscribed to your program for long if your messages start delivering more annoyance than value to their lives. We explore this and other important ideas in the Klaviyo Help Center article Basics: SMS best practices… However, my goal for this post is to shed some light on the lesser discussed topic of messaging too infrequently! Below are some important things to keep in mind if you are wondering how long you can go without messaging your SMS subscribers: Collecting SMS SubscribersBEST PRACTICE: New SMS subscribers should receive an opt-in confirmation SMS immediately following their consent. ▪ In the US, the CTIA’s Messaging Principles and Best Practices expects consumers to be “clearly informed” about their enrollment, the SMS program, and how to opt-out. We can assu

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (APAC)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses) which will take place on Tuesday, May 2nd, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so! Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next s

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs) which will take place on Tuesday, May 15th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!Session recording The recording of this session will be available here after it takes place. During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businessWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44CiKey takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals a

carluccigillianKlaviyo Employee

posted in Live training recordings

[Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses). We will upload the video as soon as it processes. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationYou can find some helpful resources below. Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Information on creating coupons: Getting started with coupon codes in Klaviyo How to set up coupons for BigCommerce How to set up coupons for WooCommerce How to create unique coupon codes for Shopi

MarijaMaticContributor I

posted in Show & Tell

Looking for resources or articles for multivendor ecommerce platform

I’ve found all the guides and articles to be very helpful and informative, just trying to see if there are any specific to a multivendor ecommerce platform

stephen.trumbleCommunity Manager

published in Show & Tell

April Community Allstars!

At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others. We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid (102 points) @worcestershiresauce (86 points) @popsmash (71 points) @brewcrew (67 points) @jmacman (65 points) Are you re

Taylor TarpleyCommunity Manager

published in News & Announcements

Champion of the month spotlight: Omar Lovert

Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in 2018 and has been a long-time user ever since, for which the Community gr

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for large and mid-market businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (large and mid-market businesses) which will take place on Tuesday, May 9th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businesWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think abou

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationHere are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flow Getting started with coupon codes in Klaviyo How to set up coupons for

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

Brett_GatsbyChampion & Partner

published in Show & Tell

How to utilize webhooks in your customer journey

Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo. Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks. But first, what are webhooks?

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses). Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think about the long-term vision. Continue monitoring your segments and refine your strategy as your business evolves. Add