The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N. Tim aka @Akers Digital Chelsea aka @chelsgrove Omar aka @Omar Peyton aka @Spark Bridge Digital LLC Mat aka @mat.bingham Bryan aka @In the Inbox To learn more about our Champions and how to connect with them further, check out their profiles on our Champions page. 🏆 Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣
Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push. Another great time would be right after the holiday season. During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc
Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.
On December 4, 2022 a bot profile was created within the platform, which posted comments within several threads and user groups. This profile has since been banned and removed from the Community. We are implementing additional procedures and filtering to ensure malicious accounts are blocked from the platform. Per our terms and conditions, The Community is here to support and connect Klaviyo users. It is not meant to be a platform to promote third-party products, services websites and organizations.Furthermore, any posting of content that would be classified as spam, advertising, junk mail, or any other form of unauthorized solicitation will be removed. Further, do not share content that contains malicious computer code, such as computer viruses or spyware.We apologize for any inconvenience this may have caused. Thank you for being a part of the Klaviyo Community.Best,David
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)
Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci
Klaviyo Updates to Customer Support Offerings At Klaviyo, we want to ensure our customers are always getting the support they need. Whether it's through interactions with the Klaviyo team, consulting with peers in the Community, or reading Help Center articles, we aim to provide a comprehensive set of resources to help you troubleshoot. Please note that we are making changes to our support model starting on February 1st, 2023 for any customers on a free account plan, that may impact the level of support accessible to you as an existing user. Any new users joining on our free account plans our platform starting on December 1st, 2022 will also be impacted by these changes. What changes are being made? Starting on December 1st, 2022, existing free users will begin a 60 day trial of email support. For any new free users, we are also offering a 60 day trial of email support for those who join our platform after this date. No support changes are being made for any of our paid account plans
Looking for the latest on Klaviyo SMS features? Interested in new signup form and preference page capabilities? Read on to see the new features and integrations we’ve added this month to help you have a strong seasonal strategy. There’s a lot to prioritize during November with the holiday season in full swing. For this month, we focused on launching new SMS offerings, enhanced signup form and preference page capabilities, and released new integrations. Read on for insight into these products and start incorporating them into your seasonal marketing. Read the blog for more details!November product highlightsSMS assistant SMS in New Zealand Scheduled signup forms Redesigned consent pages Scopes for private API keys Litmus integration Klevu integrationShare with the community what updates you are most excited for in the thread below!
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
Hello Community! Klaviyo is currently experiencing two incidents:Delays in Real-Time Segmentation Delays of up to 1.5 hours in real-time segmentation processing. Flows triggered by segments, as well as segment-targeted forms, may also currently be impacted. We are actively working to restore real-time processing Intermittent Issue with App Accessibility Around 2 pm on 11/25/22 we noticed some intermittent outages and timeout within our application. We are currently investigating the issue We’ll continue to provide updates pertaining to both incidents on our Public Status Page. To receive automated updates pertaining to these specific incident, we recommend subscribing to each of them by clicking the subscribe to updates button at the top of the page.Thanks for being a part of the Klaviyo Community!David
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)
Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below: In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for large/mid-market businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. in this session, we covered:Cyber Weekend deliverability do’s and don’ts Acquisition channels to optimise Flows to have live in your account Advanced segments to buildBelow are some additional resources to help you implement the strategies we discussed!Additional resources: Downloadable Cyber Weekend checklist Deliverability certificate: https://klaviyogrowth.com/3D8MZN7 Black Friday/Cyber Monday Marketing strategies: https://klaviyogrowth.com/3FfebfX Live Training schedule: https://klaviyogrowth.com/3TXrwgT
Calling all Partners! I’ve got some exciting news to share. Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resources as thought leaders in the industry. Our Community Champions are an integral pillar to our platform and we want YOU to be a part of it! Have more questions about the program requirements and benefits? Check out our two Champions ‘23 office hours sessions and FAQ article below:Attend our Wednesday, 12/7 office hours session at 11:30-12 PM ET. Join here! Attend our Thursday, 12/8 office hours session at 11:30-12 PM ET. Join here! Don’t miss your chance to get more involved in our Community and showcase your Klaviyo expertise. Apply today! 🚀*Our application is now closed* - We will reopen applications for our ‘24 Cohort at
These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: email@example.com (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho
Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about how our program helps make our Community the inclusive, collaborative, and educational space it is! About our Champions Program 🏆 Community Champions are Partners who lead peer learning within our Community. They are Klaviyo advocates who have a deep knowledge of the product and marketing. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together! FAQs ❓ What does a Champion do? A Champion actively participates in different initiatives across the Klaviyo ecosystem to share their knowledge and insights; for instance, Champions: Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content in our Show and Tell section Test new content for the Klaviyo Academy and Help Center Guest star on live trainings, webinars, podcasts, and social ch
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for entrepreneurs)
Hi there,Whether you were able to attend our session live or not, you can find the recording below.In this session, we covered:On-site experience and capturing leads Flows to have live in your account Campaigns to build and schedule Recommended sending schedule Downloadable Cyber Weekend checklist: MAKE A COPY | Cyber Month Content Calendar MAKE A COPY | Cyber Weekend Checklist Useful links:Deliverability sending guide for Cyber Weekend Guide to List Cleaning How to choose form targeting and behavior settings How to schedule a signup form How to A/B Test a Signup Form Guide to Collecting SMS Consent How to Add a Form Teaser Getting started with flows How to use Klaviyo showcase How to create a holiday opt-out campaign (Mother/Father’s Day example) Additional learning resources: Deliverability certificate Black Friday/Cyber Monday Marketing courses on Klaviyo Academy [Interactive workshop] Build your Cyber Weekend audiences (replay) Our upcoming live training schedule Do you have a que
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for small to medium-sized businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: Website user experience and lead generation Flows to have live in your account Campaigns to build and schedule Recommended sending schedule While this training focused primarily on the above, we want to support you through executing these initiatives in your accounts Here are some additional resources to help you along the journey!Ready to implement these ideas? Clone or edit your primary signup form that routes to your newsletter Review and update the 5 essential flows Create the essential campaigns you will be sending throughout the weekend Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org or your dedicated CSM. Want to learn more? Attend our [Strategy session] Designing emails that convert Additional resour
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration. Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center