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The Community Commons

The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Ashlee Byrne

What are your areas of expertise in Klaviyo? Automations and segmentation What size is your company? SMB What is your company’s industry? Apparel What message do you have for people new to Klaviyo? Don't get overwhelmed, start simple What is your favorite part of Klaviyo? Flows Why did you want to be a thought leader in the Klaviyo Community? I wanted to become a thought leader and advocate in the Klaviyo Community as a Champion because I am passionate about sharing my knowledge and helping others succeed. With my deep understanding of Klaviyo’s products and extensive experience in implementing effective marketing strategies, I see this role as an opportunity to contribute to the growth and success of our community. I believe in the power of peer learning and the collective growth that comes from sharing insights and best practices. By becoming a Community Champion, I aim to foster a supportive environment where every member can thrive and achieve their marketing goal

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Tim Martin-Harvey

What are your areas of expertise in Klaviyo? Multi-Brand e-commerce, large portfolio, profit What size is your company? Middle Market What is your company’s industry? Alcohol What message do you have for people new to Klaviyo? Klaviyo has many powerful features, but you need to understand what you are trying to achieve before trying to use everything. Segmentation for example is incredibly powerful but how you segment is important and not always obvious. What is your favorite part of Klaviyo? Behaviour tracking, variables, and content Why did you want to be a thought leader in the Klaviyo Community? Over the last few years in the round tables and panels I have done, I have realised that my experience running a multi-brand ecom business Has enabled me To positively impact other businesses. Both in brand and multi brand space. Having the opportunity to share this information more frequently to a wider audience excites me. 📕 What is your favorite or most inspiration

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Matthew Stuckings

What are your areas of expertise in Klaviyo? Integrations, API, segments, deliverability, advanced automations, building cohesive journeys What size is your company? Enterprise What is your company’s industry? Jewellery and Accessories What message do you have for people new to Klaviyo? Their documentation is solid, start there for education What is your favorite part of Klaviyo? That they develop features by listening to the customer Why did you want to be a thought leader in the Klaviyo Community? I have so much experience and value to add, also meeting with others in the same field is how I learn 📕 What is your favorite or most inspirational book?The Five Voices What is your most treasured possession?MTB Who would play you in a movie?The martial arts hero What is your favorite movie?Dogma What is your favorite way to spend your free time? Being active and having adventures! Want to chat further with Matt about Klaviyo, marketing strategies, Lovisa or APIs?C

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Mike Swanson

What are your areas of expertise in Klaviyo? Campaign Segmentation, Advanced Flow Strategy, SMS, Reporting What size is your company? Middle Market What is your company’s industry? Outdoor Apparel What message do you have for people new to Klaviyo? I've worked with Klaviyo as both an agency partner and a client, and it has been the best experience of any technology partner in my career. Building a robust Klaviyo strategy takes time, testing, and adaptation, but I've been able to achieve incredible results. If you're looking to grow your email and SMS revenue, you've come to the right place. Take your time and have fun. What is your favorite part of Klaviyo? I have always admired Klaviyo's focus on continual product improvement and its dedication to fostering a strong community that openly shares best practices and winning strategies. This collaborative environment benefits the entire industry, promoting smart, compliant, and effective email and SMS marketing strategies.

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Cleide Cardoso

What are your areas of expertise in Klaviyo? Segmentation, personalisation, flow triggers What is your company’s industry? Beauty & Skincare What message do you have for people new to Klaviyo? Get the basics right, there are lots of resources to help you. Once you've done that focus on delivering value to your customer, share more about the product you have, give them something to look forward to and be helpful. Don't be scared to try new things alongside the tried and tested. What is your favorite part of Klaviyo? All the data available that I can use to help make better decisions. Why did you want to be a thought leader in the Klaviyo Community? It's a great place to share all I've learned with others on the same journey with Klaviyo. 📕 What is your favorite or most inspirational book?Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert What is your most treasured possession?My pillow - as a longtime insomniac, a good night's sleep is precious and price

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Danny Catullo

What are your areas of expertise in Klaviyo? Ecommerce, Story Telling, Content that drives website users What size is your company? SMB What is your company’s industry? Food & beverage Why did you want to be a thought leader in the Klaviyo Community? From my past experience as a Fedex Entrepreneur Advisor, I learned that I was passionate about helping other like minded people grow their skill sets to better use the tools that were available to them. My startup before I came to PPX focused on growing over a hundred ecommerce brands online and I enjoy the thought discussions that came with being on calls and webinars with so many talented marketers. What is your favorite part of Klaviyo? The data. What message do you have for people new to Klaviyo? Klaviyo is extremely easy to use and provides the business analytics necessary to grow your brand with email marketing. 📕 What is your favorite or most inspirational book?Good to Great What is your most treasured p

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Alexandra Ratcliff

What are your areas of expertise in Klaviyo? Campaign and flow emails and SMS sending What size is your company? SMB What is your company’s industry? Fashion Why did you want to be a thought leader in the Klaviyo Community? I have used many different CRM platforms, and like how Klaviyo is constantly updating and moving. I also have a great relationship with our CSM, who has offered me so many valuable insights. What message do you have for people new to Klaviyo? Test, test and test again! And also don't be afraid to ask support for help, they are always on hand to assist. What is your favorite part of Klaviyo? Dashboards and prompts 📕 What is your favorite or most inspirational book?Make your bed - William H McRaven What is your most treasured possession?My kindle Who would play you in a movie?Jennifer Lawrence - we have the same sense of humour! What is your favorite movie?Confessions of a shopaholic or the devil wears prada What is your favo

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Jemma Sears

What are your areas of expertise in Klaviyo? SMS, EMAIL - specifically quite strong in flows. Integrations and using them to also build flows. What message do you have for people new to Klaviyo? Just dive right in! There is so much to leverage within the platform to automate and grow your CRM initiatives that will lay the groundwork to bolster the rest of your marketing strategy. What is your favorite part of Klaviyo? Flows! There is so much power to be recognised about a well timed, targeted and communicated flow that will help your business grow whilst nurturing customers new and existing. What is your company’s industry? Fashion / swimwear Why did you want to be a thought leader in the Klaviyo Community? I've had the pleasure and opportunity to be at the forefront of a lot of innovation at my time at Kulani Kinis and Klaviyo has played a key role in this - I've learned so much and it would be a shame not to be able to share it! 📕 What is your favorite or mo

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Troy Petrunoff

What are your areas of expertise in Klaviyo? Email, Pop Ups What size is your company? Middle Market What is your company’s industry? Apparel What message do you have for people new to Klaviyo? Start slow (focus on the basic flows and keeping it simple), and then build out based on testing. g. What is your favorite part of Klaviyo? The usability and number of integrations. Why did you want to be a thought leader in the Klaviyo Community? I'm a huge fan and advocate for Klaviyo and I see the value in personal brand and sharing information. I learned everything i know about ecommerce from Twitter and experts online, so I want to give back. 📕 What is your favorite or most inspirational book?The Obstacle Is The Way - Ryan Holiday What is your most treasured possession?This is hard. I have some sentimental family possessions like a watch. But I also treasure my Kindle! Who would play you in a movie?Someone tall, Nicholas Hoult? What is your favorite movie?Gladiator

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Elizabeth Hayes

What are your areas of expertise in Klaviyo? Holistic Customer Journeys: Email, SMS, Push Marketing (Flows & Campaigns) & Forms What size is your company? Enterprise What is your company’s industry? Fashion What message do you have for people new to Klaviyo? Though any new system can be overwhelming at first, Klaviyo is super intuitive to use and the team offer a wealth of knowledge and information across their Help Centre that'll see you become a platform expert in no time. When used strategically, owned marketing channels can be some of the most profitable and engaging for your customers - using them correctly is essential to you success. What is your favorite part of Klaviyo? The team! I may be biased but it's amazing to meet and work with people so passionate about what they do and so approachable and helpful with their knowledge and expertise. They also take on feedback readily, and I've seen so many continual changes to their platform that indicate they rea

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Meet the Champions: Kathleen Loftus

What are your areas of expertise in Klaviyo? Harnessing customer engagement and community, brand values through CRM, personalisation, email vs SMS, cutting through the clutter, flows that convert, when to exclude customers from marketing What size is your company? SMB What is your company’s industry? Beauty What message do you have for people new to Klaviyo? Get stuck in! Walk before you run, but just have fun learning along the way. It's easy to navigate, intuitive and a powerful platform that boosts marketing effectively. When it doubt, there are endless Help Center and Support pages where you get tips from the community. Once you figure it out, it's so satisfying. What is your favorite part of Klaviyo? The competitive side of me loves the Klaviyo Benchmarks and Reporting. I appreciate the simple design and access to various performance data. Why did you want to be a thought leader in the Klaviyo Community? A strong community builds trust and purpose - with people, b

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Pinterest added to our integration ecosystem

We have recently launched a new addition to our ecosystem of 350+ integrations: our Pinterest integration. Why Pinterest? It’s a platform for inspiration at the intersection of search, social and commerce. As a leading full-funnel solution that drives people from discovery, to decision, to purchase, all in one place, Pinterest continues to drive impact for brands—especially those offering luxury products. Now, with the new Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers. As a result, you can deliver targeted ads based on a customer’s stage in their lifecycle, taking ROAS to the next level. Here’s what you can achieve with this powerful integration: Create actalike audiences to grow your customer base: Build actalike lists of potential new buyers based on your highest-value customers, like an RFM-based Champions segment. Retarget high-intent segments to drive conversions: Target seg