The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

julia.voucherifyContributor I

posted in Show & Tell

Voucherify & Klaviyo for BFCM Success

Hi all!Once a brand experiences rapid growth, maintaining personalized communication that goes beyond "Hi {first_name}" becomes an exceedingly challenging task unless appropriate tools are in place. Targeted incentives, loyalty offers, or referrals do wonders for livening engagement up. Voucherify <> Klaviyo Voucherify Promotion & Loyalty Engine now integrates with Klaviyo. It means that you can:Share various codes, including promo codes, referral codes, loyalty card codes, and gift cards via Klaviyo campaign. Distribute campaign details such as release dates, QR codes, or links to customer dashboards. Store and update custom attributes within Klaviyo. Create and edit customer profiles within Klaviyo.See how to connect Voucherify with Klaviyo: https://www.voucherify.io/integrations/klaviyo

worcestershiresauceActive Contributor I

posted in Show & Tell

Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

inboxingmaestroChampion & Partner

published in Show & Tell

Reporting best practices to ensure Black Friday/Cyber Monday success

As the holiday season approaches, businesses worldwide gear up for one of the busiest and most lucrative periods of the year: Black Friday and Cyber Monday (BFCM). These shopping events offer a significant opportunity for brands to boost sales and revenue. However, to make the most out of these campaigns, ensuring deliverability best practices is crucial. Campaign reporting and a holistic view of analytics plays a pivotal role in this process, as it enables businesses to gauge the effectiveness of their marketing efforts and optimize their strategies for maximum impact. Let’s delve into the best practices for campaign reporting and analytics to ensure that your deliverability is BFCM ready. 1. Define clear objectives Before building any campaign, it is essential to set clear and specific objectives. While working with many clients, often across multiple industries, most marketers simply run “business-as-usual campaigns” without a defined and clear goal and purpose. Without a defined

chelsgroveChampion & Partner

published in Show & Tell

10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

stephen.trumbleCommunity Manager

published in Black Friday Cyber Monday 2023

Supercharge your BFCM email & SMS planning and WIN!

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert. invitation to join one of our highly sought-after community Superuser group virtual meetups. Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together!Your next challenge if you ch

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar) Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies!

Taylor TarpleyCommunity Manager

published in Show & Tell

Best practices for Cyber Weeknd and winter holiday strategies recap [Superuser event]

Hi all! What a great time we had together for our Superuser quarterly networking and strategy session yesterday! We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB ! Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers! To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to c

retentionChampion & Partner

posted in Show & Tell

Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap!

Brett_GatsbyChampion & Partner

published in Show & Tell

5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy. As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

Ashley I.Champion & Partner

published in Show & Tell

How to create a successful Cyber Weekend campaign calendar

Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season. Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers. Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil

jennifer.briseboisKlaviyo Employee

published in News & Announcements

Introducing Klaviyo CDPNews

Hi Klaviyo Community! We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow. Klaviyo CDP is built on the same infrastructure as the Klaviyo marketing automation platform, making the tools and reports intuitive and easy to access. Now, with Klaviyo CDP, you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo. About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP.

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo for branded sender IDs (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a shareable subscribe page an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentHow to use a subscriber pageHow to embed a sign up form on your websiteUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SM

KatherineBChampion & Partner

published in Show & Tell

How to test your discounts now for BFCM Success

It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU. BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers: Storewide discount (this type of offer works well for everyone). Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list). Tiered discount (this type of offer is more complicated for your customer

stephen.trumbleCommunity Manager

published in News & Announcements

Celebrate our July Community Allstars

The Klaviyo Community takes immense pride in fostering a dynamic and collaborative space where like-minded individuals come together to share valuable insights, uplift one another, and offer constructive feedback. Our gratitude knows no bounds for the remarkable contributions made by every member of this incredible community.Now, it's time to unite and celebrate the exceptional achievements of our top performers in July. Get ready to be inspired as we shine a spotlight on the stellar individuals who have illuminated our path and set new benchmarks of excellence. Join forces with us in this celebration and let their success inspire us all! Lights, camera, engagement! 🚀 Hold your applause as we introduce you to the unstoppable force: Andy Dawson, @bluesnapper . 🌟 Brace yourselves for the mind-blowing stats – Andy has clinched an astonishing 671 points, securing the coveted top contributor position for the second consecutive month!Picture this: 13 impeccably crafted best answers, seamle

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a custom subscribe keyword an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SMS custom keywords SMS strategy certificate 153 SMS marketing statistics

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

Anja Klinkner FiederContributor I

asked in Live training recordings

Missing Recording from August1, 2023

HI to the team,I attended the August 1th session - unfortunately the recording is not showing. I'm interested in the chat history of this session as there were some interesting questions and answers.Can you give me access to that too?Sample template from the meeting:Can you also provide the example template developed there. Then you can understand the creation of the template better.

stephen.trumbleCommunity Manager

published in Show & Tell

Kickstart your BFCM email templates

Our July Showcase email template example comes from Archipelago with a great Black Friday Cyber Monday sale template to help you supercharge your BFCM preparation.Here we can see that the email is short, punchy and has a coupon/sale related to Cyber Weekend. They used strong photography/graphics. Brands can design graphics externally, save them as images and upload them into the email template using an image block. Then create one or two large buttons with CTAs at the top/middle of email. You might be thinking that it's problematic to use all images in an email. However, it is fine to use an all image based email, just add alt text to all image blocks. One idea Archipelago used was to only have one big graphic that’s well designed, and just lead customers to click to the website -the less is more principle. Share your examples of graphic driven BFCM templates in the thread below!