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Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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elisegainesCustomer Ed.

published in News & Announcements

Upgrades to our segmentation system

We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation

Vivian_22Klaviyo Employee

posted in Learn with Klaviyo

APAC recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for small to medium sized businesses in APAC)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit

Taylor TarpleyCommunity Manager

published in News & Announcements

Klaviyo-hosted fonts alternative to Google Fonts

At Klaviyo, we strive to set our customers up for success with best practices and options, such as the fonts you use on your website. Currently, Klaviyo offers several Google Fonts to use in sign-up forms, consent pages, and emails. Google Fonts is a web font service hosted by Google that offers an API to collect font requests from users, fetch the files from its servers, and deliver them to the end users to produce fonts. In this process, Google’s server needs the receiver’s IP address to deliver the fonts. According to the GDPR, an IP address qualifies as personal information, which can be used to identify the user. Note that by including Google Fonts in your font library, you are deemed to be using Google Fonts. As an alternative, we are providing a selection of fonts hosted in Klaviyo to use in your sign-up forms, consent pages, and emails. If you are an existing customer, and do not wish to use Google Fonts, please follow the steps outlined below to update the fonts in your sign-

shoshana.antunesKlaviyo Employee

published in News & Announcements

Spring 2023 Klaviyo Product Event RecapVideo

Now is the time to optimize your omnichannel marketing strategy. Your customer data helps you do this, along with our newest features. Check out the Spring 2023 Klaviyo Product Event to learn what’s new. Which feature are you most excited about? Let us know below! For those who joined us during our live Feature Walkthrough on April 27th, thank you! We hope you got a lot out of it and loved answering your questions. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place.Jessica Schanzer and I were joined by Uday Kolluri, Sonal Dhingra, and Blake Samper. This incredible lineup of Klaviyos took us through the newest features announced during the Klaviyo Product Event and tips for how to use them. Need some more help? We’ve got you covered Mobile push notifications for Android and iOS Omnichannel campaign calendar and new list view Campaign deliverability tab SMS subscribe links SMS disclosure langu

mai.tranKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Gérer le consentement, les préférences, et les profils dans Klaviyo

Bonjour à tous,Ce post contient les ressources liées à notre webinaire [Strategy session] Gérer le consentement, les préférences, et les profils dans Klaviyo. Enregistrement de la session Durant cette session, nous avons abordé les sujets suivants :Qu'est-ce que le double consentement et pourquoi devriez-vous l'utiliser La différence entre les e-mails marketing et les e-mails transactionnels Comment utiliser les pages de préférences pour améliorer l'expérience client Qu’est-ce qu’un profil dans Klaviyo et comment l’utiliser pour stocker le consentement et les préférences Comment gérer les données de vos clients dans Klaviyo Ressources additionnelles :[Help article] Understanding cookies in Klaviyo [Help article] Frequently asked questions about GDPR [Help article] How to collect GDPR compliant consent [Help article] How to use flows to send transactional emails [Help article] Understanding the double opt-in process [Help article] Understanding unsubscribes in Klaviyo[Help article] Gett

inboxingmaestroChampion & Partner

published in Show & Tell

How to ensure deliverability is working for you, not against you

Hi Community! I’m excited to share an experience with you involving the importance of deliverability and steps you can take to ensure yours is healthy and positively building your brand's reputation. Recently, I had a client who encountered serious deliverability & reputation challenges with Gmail. They were implementing poor sender reputation practices like: Untrustworthy sending habits: inconsistent sending frequency, sudden spikes in email volumes, poor segmentation practices, sending heavy image-based emails Poor list acquisition and housekeeping practices Lack of use of monitoring tools to see deliverability and sending reputation. Whether you’re guilty of one or all of the issues shared earlier: don’t worry! I’ve created a four-step program to help those, like my client, find success in deliverability! Phase 1: BUILD a good foundation It's important to establish a strong foundation for email deliverability for your brand. A good relationship is built on deep trust. Be

stephen.trumbleCommunity Manager

published in Show & Tell

Community Showcase: Health & BeautyInspiration

For many Health & Beauty brands, a change in season offers a renewed opportunity to attract new customers as well as engage with past patrons. In this months showcase we are proud to feature an email template from LashBee Pro.From a beautify design, discount above the fold and a single call to action, it’s easy to see how LashBee Pro was able to have great success with this Memorial Day campaign. Check it out below! Please share examples of your Health & Beauty campaigns in the thread below!Join our Health & Beauty User Group now!

Vivian_22Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (APAC)

Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customer

mai.tranKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for entrepreneurs)

This post contains resources related to our live training [Strategy session] Centralize your customer data with Klaviyo (for entrepreneurs). Session recordingDuring this session, we: Gave an overview of Klaviyo’s database Discussed why have a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand WorksheetMake a copy of the worksheet: https://klaviyogrowth.com/3MXxq1y Key takeaways from the training Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Import the data into Klaviyo Use the data to personalize content for your customers Don’t forget to review the data you have in Klaviyo and update/sync new data from your external tools as needed. Additional learning resourcesBrows

JennMKlaviyo Employee

published in News & Announcements

Introducing the redesigned Klaviyo help centerNews

We’re excited to announce that the help center has gotten a new look! We’ve launched an updated design, featured resources, and more streamlined ways to find the answers to your questions. You can still find all the same articles you know and love, just in a more relevant and organized way. And don’t worry if you have any articles bookmarked–all links will still work as expected. Read more about the changes below. A refreshed overall designWe’ve upgraded the entire look of our help center. New colors and styles greet you on every page, and new product icons help orientate you. A more streamlined homepageOne of the biggest areas that we focused on was the homepage. We wanted to provide a page that gets you to the resources you need quickly, but also highlights suggested and new resources.Check out the “Featured resources” section for hand-picked resources that may be useful to you and your business. We will continually update this area with new content and other important information.

julie.accardoKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (small and medium sized businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit

Taylor TarpleyCommunity Manager

published in News & Announcements

Champion of the month: Joe Hsieh

Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is today. They provide constant commitment to helping their peers, sharing their strategies as industry leaders, and creating inspirational content to help our users learn and grow together! I’m happy to recognize this long standing Klaviyo advocate, who has regularly come to the aid of all Community members. Whether you have just joined or are a long standing member of the Community, sooner or later you have run into an engaging comment or best answer by this Champion. While I’m sure this comes as no surprise at all, our next Champion of the month is: 🎉 @retention (Joe Hsieh) 🎉 Joe is the Founder and Chief Marketer of his agency Retention Commerce, which he created over 7 years ago. He was first introduced to Klaviyo from his first ever Shopify client and has been a long-time user ever since. When asked what the Community means to Joe, he shared:“The Klaviyo Com

carluccigillianKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for large to mid-market businesses)

Thanks for joining today’s session! We will upload the recording as soon as it processes. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers Once those four steps are complete, do not forget to analyze the data! Additional resources: Session worksheet Andie Swim case study Club L case study Understanding integrations Explore Klaviyo integrations Thanks for joining! We hope to see you again soon. Happy Sending!-Gillia

chloe.strangeCommunity Manager

published in Learn with Klaviyo

[Updated with responses and video!] Ask us anything: What are your Klaviyo + Shopify integration questions that you've always wondered about?

Hey Klaviyo Community! You asked and we answered. Here are the questions and answers to help you get the most out of your Klaviyo <> Shopify integration. You can find the specific questions with timestamps beneath the video. I have also included linked resources discussed in the video for each question. Let us know what topics you’d like discussed in the future! Hi. I'm creating my automated workflow emails. I sell skincare products and want to create a workflow that sends an email to my existing customers. A reminder to stock up on the products they have purchased in the past. I would like the emails to populate the products that were purchased in the past. For example: " Are you running low on your blank cleanser? (shows a picture of the product they purchased before) buy today so you don't run out". The abandoned cart workflow populates the items in the cart, I'm hoping I can find a way to do this for restocking a product. Any ideas? (Answered in the video) This sounds like

Emily SheaKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (entrepreneurs)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions: In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment defin

stephen.trumbleCommunity Manager

published in Learn with Klaviyo

Grow your business with Klaviyo's Google Ad integration course

NEW Academy course: Grow your business with Klaviyo’s Google Ads integration Enroll in this course today to learn how to make the most of this powerful integration. More specifically, you’ll learn how to: Integrate Klaviyo and Google Ads Create an ad strategy across Google (e.g., Google search, Youtube, webpages, etc.) Build Google audiences using Klaviyo segments Apply ad best practices Publish targeted ad campaigns Analyze the results of your ads Register today and learn at your own pace!Get started

stephen.trumbleCommunity Manager

published in News & Announcements

March Product Update

As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity. Top features this monthA new homepage dashboard experience and more. View campaign deliverability performance all in one place check out the details. Be a deliverability detective with new inbox provider data. Read more about this latest release Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings. New profiles API - GET subscribers. Learn more about these updates here. Redesigned channel consent box in profiles. Read about the updated channel box on profiles and how it provides one record for all consent data.

Akers DigitalChampion & Partner

published in Show & Tell

How to optimize your Google Ads in KlaviyoInspiration

Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,

mai.tranKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Account spotlight] Marketing secrets with Anna + Nina

Hi there! This post contains resources related to our live training [Account spotlight] Marketing secrets with Anna + Nina. Session recording About the eventAnna + Nina is a Dutch brand that creates one-of-a-kind designer jewellery, homeware, and apparel. Since its founding in 2012, the brand has managed to build a strong following through its online shop, social media presence, and physical stores.During this session, we will discuss successful marketing strategies that the Anna + Nina team has implemented, including omnichannel campaigns, out-of-the-box flows, and using Customer-First Data™ to inform business decisions. Additional learning resources[Help Center] Getting started with Facebook Advertising [Academy Course] Grow your business with Klaviyo's Facebook Advertising integration [Live training] Power your Facebook Ads using Klaviyo segments [Help Center] Getting started with flows Ecommerce email benchmarks by industry [Blog] Customer-First Data™ [Help Center] Segment conditi

jemmaoleary94Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F

NJVasicPartner

posted in Show & Tell

New 'Home' & Dashboards Update

Hello everyone,I wanted to share my thoughts on the recent update to Klaviyo's 'Home' feature. In my opinion, the new design is a step back compared to the previous version. The same goes for the recently launched Dashboards.Here are my main concerns:The visual hierarchy is unclear, making it difficult to quickly identify important information. The use of the full screen is not optimized, which leads to more scrolling and a less efficient user experience. The font used for the numbers looks outdated and can be challenging to read.Personally, I preferred the previous Dashboards, as now I don’t use them nearly as much (if at all) compared to the previous version.I am interested in hearing other Klaviyo users' thoughts on this update and I’m hopeful we at least get to choose between ‘Home’ and ‘Dashboards’ versions.Thank you.

chanel.phelpsKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for small to medium businesses)

Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers

jemmaoleary94Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Manage consent, preferences and profiles in Klaviyo (Europe)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Adhering to European best practices regarding consent, preferences and unsubscribes is crucial in order to establish a strong sender reputation and maintain good deliverability. In this training we will walk through all the features in your Klaviyo account that need a little extra attention when it comes to consent and preferences, so you can ensure that your customers are only hearing from you exactly when and how they want to. In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How to optimise your subscribe and preference pages for success How consent is displayed on Klaviyo profiles How to manage your customer data within Klaviyo ADDITIONAL RESOURCES Guide to Collecting GDPR Consent Understanding Consent in Profiles Guide to collecting SMS

Taylor TarpleyCommunity Manager

published in Show & Tell

'23 marketing trends & networking recap session

Hi Community! Last week we had a great time getting together with some of our most engaged member of the Community, superusers, and Champions to network together and talk about marketing trends this year so our users can best align their brand’s strategies accordingly! It was great to hear from you all, especially @JessFosnough, @zoecccp, @cdetdi, @Omar, @Bobi N., @Ashley I., @Spark Bridge Digital LLC, @In the Inbox, @retention, & @chelsgrove ! A highlight for this event was hearing how each participant thought these trends were already showing up in marketing and how optimizing features like omnichannel and AI can promote further efficiency and personalization in marketing. @David To also shared some inside Klaviyo tips to help users in their Klaviyo account such as:Re-sending campaigns to non-openers hurts your deliverability Multi-step forms have a higher success rate than singular forms Simple segmentation vs complicated groupings yield he highest impact & much more! Fee

Taylor TarpleyCommunity Manager

published in News & Announcements

Champion of the month spotlight: Ashley Ismailovski

Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders and creating inspiration content to help our users learn and grow together! To recognize and celebrate their contribution to our Community, we will be spotlighting a Champion each month based on their high engagement and contribution in the Community. The first Champion we are spotlighting is none other than new Champion: @Ashley I. There is no doubt you have seen Ash around in Community threads and leaderboard helping others. She is the director of email marketing at SmartSites and has been there at 3 years. SmartSites has been a Klaviyo partner since the end of 2020. We’re happy to have them apart of our Community When asked why @Ashley I. wanted to be a ‘23 Community Champion, she shared:“Now more than ever, I feel it's important to see

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New Topic Guidelines

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Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.

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Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.

Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.

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