Product Updates & Announcements

We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.The problemSMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.The solutionTo address these challenges, Klaviyo has launched the new SMS Reporting Dashboard

Have you leveraged transactional messages? Previously, creating content that is confidently transactional while showcasing your brand has been tricky. It was a time-consuming process requiring manual reviews and extensive back and forth just to get a piece of content live or to make minor edits.  We’ve addressed these pain points by introducing two significant improvements: In-App transactional content review Customizable SMS transactional contentWhat is in-app transactional content review?With this feature, you can now create, submit, and get approvals for your transactional emails and SMS messages directly within Klaviyo.  

Did you know that we’ve recently made our integration with Gorgias even better? Now you can sync product review and profile property data to your help desk in real–time.  More data, more chances to delight customersImagine a new customer buys a dress they'd been eyeing for weeks. But, the package was damaged during delivery and the fabric ripped. Annoyed, they leave a negative review and go about their day. But your team members get a notification about that review, and are able to quickly contact the customer and offer to ship a replacement free of charge. That customer updates their review, turning the entire experience into a glowing review about great customer service.

Curious about Klaviyo's APIs, but not sure where to start? Check out our new Academy course, Build foundational API knowledge. Zero programming experience required - this course will teach you the basics of APIs and have you using Postman to make real API calls into your Klaviyo account!By the end of this resource, you will be able to:Explain the function and value of APIs Interpret API documentation and troubleshoot API-related issues Make API calls to your Klaviyo accountCheck out our

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the second Champion of 2024, who went above and beyond solving the MOST questions in the Community in April: a whopping 33 answers! *drops mic* 

Hello Klaviyo community! We have an exciting update for all of you today. We’ve heard the feedback: We need to make sure that you have access to the newest Klaviyo features and all the resources you need to get the most out of these new features. That’s why we’ve overhauled our product release process, starting with our ‘What’s New’ page. AB wrote this blog to announce the change and highlight some of his favorite new features, and I’m here to answer any questions. 

 Do you know how to get a comprehensive view in Klaviyo of how your total subscriber list is growing or shrinking? The new subscriber growth reportWith our new subscriber growth report, you can track the health of your opt-in list into one easy dashboard. It aggregates data from across the Email and SMS marketing channels, offering a holistic view of your current subscriber base and growth or shrinkage compared to prior periods. Viewing by opt-in sources lets you see how you’re acquiring new subscribers, while the exclusion sources view tells you the reasons why previously subscribed customers are no longer eligible for marketing. The subscriber growth report helps you keep your finger on the pulse of your customer base. So we want to hear from you in the comments:

Yes, this is live and in person, so of course there will be breakfast, lunch, a happy hour and Klaviyo swag!  There will also be five strategy sessions focused on boosting your revenue. You’ll also have an opportunity to participate in guided roundtable discussions and consultations with our Klaviyo Customer Success and Support team.  You’ll leave the workshop with tactics you can use to drive more revenue and a new network of fellow Klaviyo users. Here’s what we’ll cover:Delivering omnichannel experiences customers want Driving results with Klaviyo AI List growth in a world of discounts and sales Product roadmap: the Klaviyo of the future 

Welcome to the latest update from the Klaviyo Community Allstars! We're here to highlight the outstanding collaboration and support shown by our top members each month. Our community is a place for valuable insights, technical expertise, and collaboration opportunities. We want to thank each member for their contributions.🎉 Let's shine a spotlight on the top performers from April, who set the standard for excellence in our community. Join us in celebrating their success and let it inspire us all! 🎉🚨 Our top contributor: 🚨 🏆 Our top 5 contributors: 🏆 Checkout some of the top 5’s

We’re always looking for ways to share new and innovative ways to use Klaviyo so I wanted to highlight how you can drive purchases with low inventory flows. I’ve shared how it works below, but as a community, hearing how you have implemented our features is invaluable!  We want to hear from you! Let us know in the comments:What has been your experience with low inventory flows?  How have you used them and what are some key takeaways that could help others?How it worksLow inventory flows send messages to recipients when an individual product or specific prod

Thank you for being a part of our community! We want to know how we can build the best community for you.  We would love to hear your perspective in this short 5 minute survey. Your feedback will help us continue to improve and grow the Klaviyo Community so that it is a place where you can connect with your peers, share best practices, get answers to your questions, and learn new skills.Please complete our survey by the end of the day, Monday May 20. Thank you again for collaborating on this with us!~Chloe 

Hi Community! Are you ready to revolutionize your marketing game? Klaviyo's cutting-edge AI features are here to propel your strategies to new heights. Harness the power of data-driven insights, smarter decision-making, and streamlined workflows like never before. Why use Klaviyo AI?The AI hype is real, but it's only as good as the data it uses. With Klaviyo, you're tapping into the best data available, empowering you to truly level up your marketing efforts. 🔮 Smarter Insights: Peek into the future with predictive analytics. Forecast next order dates, lifetime value, churn risk, and more. Plus, deliver personalized product feeds tailored to each customer's preferences. 

Hello and welcome back to the latest of the Klaviyo Community Allstars! Here, we spotlight the incredible collaboration and support exhibited by our members. Our community fosters an environment rich with insights, technical know-how, and incredible opportunities for collaboration. We want to express our gratitude to each and every member for their invaluable contributions.🏆 It's time to shine a spotlight on the exceptional contributions of our top performers from March, who not only raise the bar for our community but also define the standards of excellence. Come join us in celebrating their success and let it ignite inspiration in each and every one of us! 🏆 🚨Out top contributor!🚨 

If interested, you may sign up for a feedback session; these sessions are unmoderated and can be completed in roughly 30 minutes. Upon validating that the session has been successfully completed, you will receive a $45 gift card as a token of appreciation for your time and feedback. Select one of the session groups to launch the study now!Session group 1Session group 2Session group 3 Slots in each session group are available on a first come, first served basis; you must include your email address to receive a gift card after completing the session.-Valeri

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community! Our Champions are an integral part of peer-led learning and connection in our space. They are part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies in the industry and creating inspirational content to help all of us learn and grow together! It’s time to celebrate the first Champion of 2024 who went above and beyond solving the MOST questions in the Community in March, a whopping 35 answers! 🎤 *drops mic* 

Why did you get started with Klaviyo? The best marketing platform out there What message do you have for people new to Klaviyo? If you work in e-commerce, your work life is going to get so much easier and more productive with Klaviyo. When first starting, set up your basics then get creative - walk don't run! What is your favorite part of Klaviyo? The real-time segmentation, it's so simple to see who your customers are and how they are behaving. It's all about speaking to the right person, at the right time with the right message. What does the Klaviyo Community mean to you? A place to share our knowledge of Klaviyo, and be inspired by others  📕 What is ​​your favorite or most inspirational book?

Are you looking to take next steps to build an SMS strategy alongside your owned channels to acquire, retain, and engage your SMS audience?Check out our new Academy course: Build an SMS marketing strategyBy the end of this course you’ll be able to:Incorporate SMS into your omnichannel strategy Connect your tech stack to SMS strategies Acquire new SMS subscribers through proven strategies Use keywords to personalize your customer experience Create segments based on SMS engagement Implement key SMS flow strategiesTake this course if you have:Enabled SMS in your account Taken Getting Started with SMSRegister now and 

Hello Community,  I’m happy to announce our 2024 Community Champions! 🏆 Our Community Champions are industry experts who lead peer learning in the Community! These MVPs are thought leaders in Klaviyo, marketing, and ecommerce. Our Champions come from all over the world, with clients of every size and industry who are eager to share their strategies and knowledge with you so we can own our growth together!  Champions ensure that our Community is the place to get a pulse on what leaders are doing in each industry, connect with others, and provide tips and tric

Why did you get started with Klaviyo? I was introduced to Klaviyo when I started working with marketing and it was a perfect match from the beginning. What message do you have for people new to Klaviyo? Rome wasn't build in a day. Take your time to understand the scope of the platform and how it can support your business before you start building and implementing. What is your favorite part of Klaviyo? Klaviyo speaks directly to my creativity - it allows me to develop customized setups for various clients with the endless possibilities and integrations! What does the Klaviyo Community mean to you? I really appreciate the amount of effort put into building a community that supports Klaviyo users to help them unleash the full potential of the platform.

Why did you get started with Klaviyo? I needed a flexible, robust bulk/automation ecomm optimisation and personalisation solution to help grow my clients' sales. I've worked with many bulk email platforms and automation tools but nothing comes close to Klaviyo in terms of functionality and support. What message do you have for people new to Klaviyo? I have a three...1) Learn, strategise, plan, and only then implement - don't rush! 2) Klaviyo is not 'set and forget' - always be testing to achieve incremental gains 3) Just because you can do something with Klaviyo, doesn't always mean you should - always think from your customers' perspective. What is your favorite part of Klaviyo? It's flexibility and the detailed insight it delivers on customer behavior. I love implementing a new flow and seeing it delivering sales. My clients think it's some k

 Why did you get started with Klaviyo? Because of the integrations, specifically with e-commerce platforms and the robust tools for segmentation, automation and detailed reports to track metrics. What message do you have for people new to Klaviyo? Once your foundation is in place, focus on delivering value. Offer relevant content, exclusive promotions, helpful tips that will incentivize subscribers to open & engage with your emails. And then of course continuously learning and experimenting! What is your favorite part of Klaviyo? I am a data nerd, so I love to dig into the analytics to see what is working, what's not working to help influence next moves for a campaign, sms message or flow. What does the Klaviyo Community mean to you? A place to connect, share and learn.

Why did you get started with Klaviyo? As our ecommerce & retail clients have always been an integral part of our business, we discovered Klaviyo as one of our clients stumbled upon it back in 2017. We looked into it and discovered the various aspects of the platform that made it a no-brainer. Since then, we have grown to become the largest Klaviyo partner in Scandinavia. What message do you have for people new to Klaviyo? Spend time diving into all features in the platform. It's the scope of the platform and the various features that makes it an optimal choice for ecommerce and retail businesses. What is your favorite part of Klaviyo? I love the data structure and the ability to execute and segment in all aspects of the platform.   What does the Klaviyo Community mean to you? It allows

Why did you get started with Klaviyo? We migrated from Mailchimp at my last full-time company. I've been recommending it ever since. What message do you have for people new to Klaviyo? Take advantage of the great education and support resources. Help Center, Community, and the Support Team are all top notch. Using these resources together, I have always found the answer I'm seeking. What is your favorite part of Klaviyo? It's so easy to use that you can really level up your marketing game. Not just email, but your entire lifecycle marketing journey. The ecommerce integrations provide so much data on customers and behavior that you can really get to know your prospects and customers. Then it's so easy to leverage that intelligence for targeting and personalization across marketing channels. What does the Klaviyo Commun

Why did you get started with Klaviyo? It was the best alternative to Mailchimp and Bronto at the time (2017-2018) What message do you have for people new to Klaviyo? It's all about data, and platforms enabling you to efficiently use the data you own to make decisions. Klaviyo is top of the range in this context. What is your favorite part of Klaviyo? Automation (ease of use, availability of help resources, drag-and-drop editor, all of it)   What does the Klaviyo Community mean to you? An opportunity to help others and to position myself as a thought leader and an expert willing to provide value without asking for anything other than visibility in return. 📕  What is ​​your favorite or most inspir