Strategic advice

Hi Community!  I’m sure all of you have experienced the effects of supply chain shortages over the last year. It’s definitely been a challenge to keep retail clients competitively performing when their product is often missing or delayed. Luckily, Klaviyo has some great features that help us combat that. Supply Chain Issues Are Here to Stay - Now What?  I have clients who, over the last year, have had a ton of supply and some clients that have had products sitting in container ships off the coast for months. I even have one client who finally received product after waiting months only to find it had a flaw in it and has to be redone - she is currently t

Hi Community! Bryan here!  Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo.  However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” 

Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:

Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights.  

Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow.  Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. 

Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!

 🎙️ This week’s Friday FAQ: what are some helpful tips and tricks for campaign design? 🎙️Join @Taylor Tarpley  and learn how to optimize your campaign emails to match your unique branding and drive conversions.  

Hi Community!  You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially.  However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional

 Hi Community!  Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community!  What are the usual problems that may come in the migration process?    Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like:  Clients using d

 You're creating incredible things with Klaviyo. Time to brag about it!  If you’ve ever found yourself wondering what other brands do to maximize success with Klaviyo, you wouldn’t be the first. This is a common question, which means that marketers are craving more real life email and SMS examples. That’s why we’re launching the new live training series, Account spotlight. This live training is an opportunity for Klaviyo users to share some of their unique marketing use cases with other like-minded creators who seek inspiration. Each session will spotlight the wins and opportunities for improvement of a single Klaviyo ac

This month’s theme: Ready for BFCM Game DayIt’s November so the days are getting shorter and the temperatures may be getting lower, so now’s the best time to hunker down and learn more on all of the topics that you’ve been meaning to dig deeper into.We’ve got you covered with:Academy courses and certifications Live trainings and 

Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.  

This month’s theme: No Tricks, Just Treats: Planning Content for BFCM and BeyondDid you know that we’ve recently launched our BFCM Crash Course?  This month we’re connecting you with the resources that you need to plan your BFCM and to reflect and build off of the momentum from the big weekend!

Challenges. Risks. Aha moments. Founders share it all on Making it Happen – a new podcast co-created with Klaviyo and co-founders of Brass Clothing, Katie Demo and Jenny Rudin.On each episode of Making it Happen, Katie and Jenny talk with fellow founders about big wins, devastating fails, moments of weakness, moments of pride, and more to give the audience fly-on-the-wall access to intimate discussions about what it’s really like to build, market, and grow a business.   Episode One: The Importance of GritLeaving a stable career to start your own company takes grit. When Erica launched

What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what