The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go
Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: BasicsGetting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth ReportingSpecificsHow to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer
Hi there Community Members! Happy Lunar New Year to those that celebrate and I hope your January was full of new discoveries, fun memories, and amazing marketing strategies!Starting with last month, I wanted to present everyone with a small recap of each month going over some popular topics we’ve seen pop up in the Community, as well as offer some resources that are related to the most common subjects. We hope that this will provide both a monthly recap of resources for trending topics for specific months and we can see how we’ve all progressed in our Community journey here over time. We hope that you gain as much out of this as we do and hope to see all of you excelling with the Klaviyo product and sharing your knowledge with other community members as well!Popular TopicsThrough the month of January, we saw that the three most popular posts all had something to do with design and customization! It’s great to see that our Community has taken the next step to level up their marketing an
Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training. In this session, we cover: 2021 industry landscape shifts and trends The new buyer persona and marketing messaging that resonates Scalable personalization and retention beyond January This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Guide to Creating a Signup Form How to Add a Conditional Split to a Flow How to Show or Hide Template Blocks Based on Dynamic Variables How to Use Product Feeds and Recommendations Guide to Template Tags and Variable Syntax Academy Course: Personalizing Your EmailsWant more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo G
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.
Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha
Thanks for your interest in our Live Training: iOS 15 Live Q&A. Whether you were able to attend or not, you can find additional resources below. We’ll link the reply in the comments section, but we would love to hear from you if you have any additional questions or successful strategies you’ve implemented since the iOS 15 update. You’re part of this community, and we want to make sure you have what you need to navigate this ever changing landscape. Here are the additional resources we reference in the session:iOS 15: How to Prepare for Apple’s Changes iOS 15: What You Actually Need To Be Worried About’Thank you! And please thread your ideas, comments, suggestions and questions. Best, Gillian
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify. Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!
Hey All, here’s a quick recap of the Live From Your Laptop session with Living Proof. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=odg3pn5pcn Who Was On There: Tiffany Carroca, eCommerce Manager @ Living Proof Karina Santiago, eCommerce Coordinator @ Living Proof (shoutout to Karina for going through the Q’s while only being at LP for less than a year!) Recap:Segment, segment, segment!Knowing who their email subscribers are and their preferences looks to be a very important strategy for Living Proof (as it should be for all). But, it looks like they try to get people in the right categories from the start - with their pop-up and hair care quiz.It should be for all brands, but some products/businesses can get away with figuring that part out after subscribers sign u
I literally just tried to sign up with Klaviyo and am not receiving a confirmation email. I have emailed support and got no feedback. What is the average wait time to get feedback on such an insignificant issue?My question here, is this a taste of what support will be like moving forward? Am I going to battle to get responses for very small issues? Concerned when dealing with complex issues going to waste plenty time.Community experiences with support will be appreciated? Would rather stop now if it is going to be an issue moving forward.
The secret sauce to successful marketing strategies is the use of user-generated content. Many consumers want to hear from peers, family and friends - not from brands as they make purchasing decisions. On average 79% of consumers said purchasing decisions were influenced by user-generated content. Naturally for brands, the question remains, “how do we get consumers to share content”?In this session we answer this and much more:Why user-generated content is important Examples of user-generated content Social commerceFor me, understanding how to utilize user-generated content with social commerce is the key. Social commerce isn’t talked about as much as ecommerce, but I think it’s the next major revenue stream for brands that are looking to create better customer experiences. Platforms such as Facebook, Instagram, Snapchat, Tiktok and Twitter are now allowing users to buy from brands directly in app vs clicking through to a brands website, where a lot can go wrong. There’s so much that
Hi Community! Bryan here! Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo. However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” Klaviyo is a powerful tool that allows marketers, like you, to quickly collect data from a number of different sources (email/SMS capture, ecommerce transactional, onsite behavior, etc.) and set up robust flows that can deliver continuous revenues without having to spend a lot of time man
Hey All, here’s a quick recap of the Live From Your Laptop session (EMEA Edition) with Nuud. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here: https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=aomd84mcnt Who Was On There: Rosie Wingate, Klaviyo Martijn Van Seters, Co-Founder @ Nuud Ieva Stuikyte, Head of Digital @ Nuud Recap:Okay, so, I’ve never heard of Nuud before. Maybe it’s a North American thing? Here, the big natural deodorant story is Native. However, I’m VERY intrigued by their product after watching this webinar. A vegan anti-odorant that is effective for 3-7 days?! Here’s the backstory, started in 2017. Things really started taking off in 2019 when they focussed on influencer marketing and paid ads. In fact, influencer marketing is so 🔑 to them, they have a team SEVEN doing influencer marketing. Curre
Hi Community! Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community! What are the usual problems that may come in the migration process? Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like: Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s
Hey community, I have a question about the first steps you take with a new client. We are closing 2-3 clients for email marketing per month right now. And the problem is that we have to much mailing contact with our clients. We don't like this and the clients also don't like this. Do you have a good workflow you use when you close a client? Kind regards,Jip Geuke
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to flow usage and different strategies for creating more impactful flows. Here are some additional resources that may be helpful as you develop and test new flows:General Flow Info Flow Glossary About Flow Triggers and Filters Change a Flow Trigger Guide to Flow Branching Branching Best Practices for Flows Guide to Web Tracking Resources for Specific Flows Creating a Sunset Flow Creating a Replenishment Flow Creating a Product Review Flow How to Create Unique Coupon Codes for Shopify Have additional questions or do you have insights on flows that you have run in your own account? Keep the conversation going in the comments below. We would love to hear about your experience with flows.
Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif