The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better understand dynamics in your customer base. Segmentation is the holy grail of email marketing, as it allows brands to tailor their messages to different customer groups with precision. To make the most impact with segmentation, it's essential to ident
Are you ready to dominate this year's Black Friday Cyber Monday (BFCM) like never before? Join us in this challenge as we gear up for the ultimate holiday marketing event!📅 Every month leading up to the big BFCM weekend, we've prepared a series of challenges that are designed to help you stay ahead of the game, fine-tune your strategies, and elevate your marketing potential.🏆 By actively participating in these challenges, you'll not only gain priceless insights and skills, but you'll also earn valuable points that could pave your way to BFCM success! The more you engage, the closer you get to achieving your holiday marketing goals and win some prizes.🏆🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:A personalized one-on-one account audit session with a Klaviyo expert. Invitation to join one of our highly sought-after community Superuser group virtual meetups.Join the Klavi
From launching new products like Klaviyo for Wellness and Klaviyo reviews, to new dashboards and product block capabilities, we’ve had a busy June. It was tough to curate our top features this month because there’s so many great features to choose from. We’re excited to take you through what’s new! Top features this monthProduct reviews powered by Klaviyo – now available for Shopify Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy. Show discounted pricing in product blocks in one clickProduct blocks in the Klaviyo email template editor got a whole lot better. New email template designs, filtering options, and moreRead more about the updates here. Keep your clients engaged and coming back with Klaviyo for WellnessLearn more about Klaviyo for Wellness. Enroll and retain subscribers with Ordergroove and Klaviyo Learn more here. Create and update segments faster with our revamped segmentation engine Othe
The Klaviyo Community takes immense pride in fostering a dynamic and collaborative space where like-minded individuals come together to share valuable insights, uplift one another, and offer constructive feedback. Our gratitude knows no bounds for the remarkable contributions made by every member of this incredible community.Now, it's time to unite and celebrate the exceptional achievements of our top performers in July. Get ready to be inspired as we shine a spotlight on the stellar individuals who have illuminated our path and set new benchmarks of excellence. Join forces with us in this celebration and let their success inspire us all! Lights, camera, engagement! 🚀 Hold your applause as we introduce you to the unstoppable force: Andy Dawson, @bluesnapper . 🌟 Brace yourselves for the mind-blowing stats – Andy has clinched an astonishing 671 points, securing the coveted top contributor position for the second consecutive month!Picture this: 13 impeccably crafted best answers, seamle
Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!
Hi All, I’ve recently completed and passed the Deliverability Certification. However, unlike the Product Certification where I got a link to add the certificate to my LinkedIn, I just received and automated email which says: Please take a few minutes to leave your feedback on this certificate so that we can continue improving the experience for others.To continue expanding your Klaviyio knowledge, check out our other resources:The Academy offers strategic courses, trainings, and certifications like the one you just completedThe Help Center provides how-to guides, references, explanations that help you level up your Klaviyo knowledge and marketing skillsThe Community is a forum where you can discuss ideas with your peers and find answers to frequently asked questionsCongrats again, and have a great day!- The Klaviyo Academy Team I just want to make sure I’m not missing anything. It feels a bit anti-climatic receiving the email above if that is the only outcome of passing. Many Thanks,St
Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert. invitation to join one of our highly sought-after community Superuser group virtual meetups. Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together!Your next challenge if you ch
Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)
This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts --Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution. Happy sending! Emily
Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)
Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspiration Here are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Share your tips, trick
Welcome back to the Klaviyo Community, where together, we cultivate an environment rich in valuable strategic and technical insights, mutual encouragement, and constructive input. We are genuinely grateful for the remarkable contributions made by each member of our community.Now, let's take a moment to celebrate the outstanding accomplishments of our top contributors from October. Join us in celebrating their success and let their achievements kindle the flames of inspiration within all of us!Time to celebrate our top contributors!🏆 Let’s congratulate our highest achiever: Andy Dawson, also known as @bluesnapper. 🌟 Andy has earned a astounding 1193 points, securing the top contributor spot for an impressive 5 months in a row, more than doubling his points from September!Andy has contributed 25 best answers, woven into 73 spot-on responses to our community's questions. 👏🔥 That's not all–Andy's presence reaches far and wide with an impressive 47 likes and 14 nods of approval. Thank
As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif
In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com
Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for small to medium sized businesses)
This thread supports the analytics workshop tailored to small to medium-sized businesses run on Monday, June 5, 2023. Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting started with flows How to see a heat map when using the same link Campaign performance benchmarks Sending strategy based on engagement How to increase click rate If you want to learn more, check out our live training schedule to see when the next Interactive workshop is scheduled.
At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others. We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid (102 points) @worcestershiresauce (86 points) @popsmash (71 points) @brewcrew (67 points) @jmacman (65 points) Are you re
Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs)
This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs) which will take place on Tuesday, May 15th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!Session recording The recording of this session will be available here after it takes place. During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businessWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44CiKey takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals a
Will Klaviyo make it compulsory for Partner Agencies to acquire Klaviyo Product Certification in the future?
Hey guys, I got invited to take the Klaviyo Product Certification course and I cleared the exam in my first attempt. It feels pretty good but I do have a question. Will Klaviyo make it compulsory for its partner agencies to acquire Klaviyo Product Certification in the future? I’ve read something like that somewhere in the Klaviyo docs. Anyway, I got mine and you should get yours too.Kudos to Klaviyo for designing an excellent curriculum and exam for the certification. Thank you,Sourabh.Klaviyo Product Certification
Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that
Happy Holidays Klaviyo Community! My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!” It’s no secret that, this year, the world of in-person events came to a screeching halt due to COVID-19. No Klaviyo BOS and we had to cancel the rest of the Klaviyo LIVE 2020 world tour. So, my team and I spent the better part of the y
Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!
Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?
Hello!The Growth Education team is very excited to share our session: “Increasing Your Revenue with a Klaviyo Account Audit” available now on-demand.After watching the session, we’d love to hear from you! Topics we covered included:How to assess your account usage Developing a plan for the highest impact on your ROI How to measure resultsWhat areas do you want to learn more about as it relates to benchmarks/best practices for your email marketing performance? Do you have any flows or campaign questions in advance of the session? Make sure to watch the session to get all of our revenue tips and tricks! Can’t make it? All registrants will receive a recording of the session.