The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Whether you were able to attend the Elevate Your Growth Summit or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights below: Attendees had the opportunity to join four sessions today all focused around the idea of maximizing their digital marketing potential with Klaviyo. Here are additional resources for each session:Session 1: Maximizing your ROI with sign-up formsBlog: How to convert web visitors into lifelong customers: 16 sign-up form examples + 13 best practices from the experts Help center articles: Getting started with sign-up forms Understanding form blocks and fields Understanding styles for a sign-up form Understanding form targeting & behavior settings How to A/B test a sign-up form Session 2: Unlocking the power of ChatGPTHelpful resources: ChatGPT Prompts for Marketers | Downloadable Guide Help center articles: How to use Klaviyo’s subject line assistant How to use Klaviyo’s SMS assitant Session 3: Designing bette
This months community Showcase template comes to us from Verb. Summer sales are a big revenue driver for many brands. Verb’s template uses 2 different discounts/offerings while using 1 call to action for their customers. By keeping the call to action the same (to shop now) and offering a discount on specific items and a free product on purchases over $45, Verb was able to achieve high click through rates on their Summer sales campaign!-Does your brand use Summer sales to drive revenue?-What templates does your brand use with multiple discounts/offerings?-What is your strategy when using more than one discount? What business goals do you go after?-What success have you seen from using multiple discounts? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!
I work for a small ecomm grocer, and I’m weighing ESP options for the business. We don’t have anything in place yet. Currently considering Klaviyo and SendInBlue. I consider Klaviyo the gold standard for small businesses like mine and am leaning in this direction, but it’s difficult to get a clear picture of the unique benefits of Klaviyo relative to SendInBlue. Curious to know if anyone in the community has had experience with both and can share what features Klaviyo has that SendInBlue lacks. Our website and app are custom-built. Thanks!
Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan
With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far. By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!
Hey All, here’s a quick recap of the Live From Your Laptop session with HYLETE. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (some great tips in there!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=pigrah3nvl Who Was On There:Jamie Wardlow, VP Marketing @ HYLETE Leilana Luna, Email/SMS Marketing Manager @ HYLETE Dr. Nancy Lin, Lifestyle Coach @ HYLETE Host, @MorganLaskey1025 Recap: From Jamie’s Session:To grow the business at the early stages they go in all-in on customer service, giving everyone who interacts with them a “human experience” [Manny’s Notes] people buy from people they like (they didn’t say that, but that’s something I learned during my experience in sales) This allowed them to build up a strong community. An interesting they’re able to do is crowdsource product backing on their own platform (us
Welcome to our first Monthly Product Announcement! Every month we’ll be providing you with an overview of the most recent product updates. Identify and track Apple Privacy OpensNavigating the post-iOS 15 landscapeNow you can track and analyze open rates that could be impacted by Apple’s Mail Privacy Protection—letting you get a more accurate measure of email open engagement. Take this data, use it for good, and further personalize emails based on engagement. Get your custom report. Flow library improvementsFind your flow fasterThe Klaviyo flow library is now faster and more intuitive than ever before. And the best part? You can now browse by goal, making it easier to understand what each flow can accomplish for your business. Find your flow. Custom fonts in email templatesCreate emails tailored for your brandHaving control over fonts was the #1 request from Klaviyo customers. And now with the updated Template Editor, you can use custom fonts for your emails—no code required. Learn how.
I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!
Thanks for your interest in our Post-Klaviyo Product Event Feature Walkthrough and thank you to every single person who tuned in to join us. Whether you were able to attend or not, you can find the replay and additional resources below. I was joined by the fabulous @hansenling and @wafaamuhammad, and we discussed the following new features: Performance Dashboard Signup Form Teasers Webhook Flow Actions SMS Profile Merge Developer Portal SMS Hosted Terms of Service Please thread your ideas, comments, suggestions and questions and we look forward to keeping the conversation going.Best, Chanel
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Quick growth versus quality growth How to capture new subscribers for zero extra dollars How to capture new subscribers using Facebook Ads How to build lookalike audiences using Klaviyo CLV data This is a high-level strategic training and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram How to Segment by Customer Lifetime Value (CLV) Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional
Hey All, here’s a quick recap of the Live From Your Laptop session with Jofit. I’ll add [Manny’s Notes] to stuff that wasn’t discussed in the session but may add some color to the topic. If you missed the session, you can find a recording here (there’s some gold nuggets in there for the entrepreneurs just starting out!): https://www.klaviyo.com/events/live-from-your-laptop/on-demand?wchannelid=62y5ps8tfo&wmediaid=ax9tuy4j73 Who Was On There: Joanne Cloak, Founder @ Jofit Jamie Cloak, National Merchandising Manager @ Jofit Chris Gordon, Retention Marketing Team Lead @ Noticed Melanie Klinefelter, Retention Marketing Manager @ Noticed Recap:First off, Joanne has a great entrepreneurial story of how she started Jofit. A combination of belief, resourcefulness, initiative, and perseverance. She willed her way to get Jofit off the ground and running. [Manny’s Notes] Note how they talk about their customers and the messaging behind the brand. I believe it’s a big reason they s
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
After viewing Klaviyo’s Product Announcement about the latest Benchmarks feature, I was very excited for brands to quickly gather insights at a glance and execute with new, actionable data. As with any new product launch, you may have questions around use cases for this feature, or have questions around how Benchmarks fits into the existing Klaviyo data analysis ecosystem.To answer these questions, and many others, that brands have been curious about, join us during our Klaviyo Benchmarks discussion on Clubhouse. We’ll be joined by Klaviyo Data Scientist, Royce Yap and Product Manager, Mark Piana who helped build the product to provide insight into best practices and the future of eCommerce data analysis. If you already have some questions on Benchmarks, add them to the comments below and we’ll make sure to address it live in our Clubhouse discussion. We’ll follow up in this thread with some highlights of the top questions we’ve been asked at the event so we can continue the conversa
Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass
Hi Klaviyo Community,I’m Ashley from the Academy Team, and I’m excited to share two new feature updates! Both are big improvements to our existing functionality and will likely solve some pain-points that you may have previously faced.First off, any account can now enable single opt-in for a given list. Single opt-in allows customers to subscribe to a list without confirming their subscription via email or SMS. That said, double opt-in is still the default and highly recommended in order to maintain good deliverability. If you have a use-case that necessitates single opt-in, you can toggle on this setting by, first, navigating to the specific list. Then, click Settings and select single opt-in rather than double opt-in. For more information about the double opt-in process, why it is important, and how to enable single opt-in when necessary, head to our Guide to the Double Opt-In Process. Another key feature update is an expansion of our Flow Library to include pre-built SMS flows. If y
Happy Spring to everyone! Make you you step outside to see what’s blooming in your neck of the woods this season! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thanks to these users: @MariaMG @In the Inbox @scottorchard @idrisade @Lucas @Global_sale1 Hot Tip : We got some smart users in this Community who are looking to share their knowledge with others! Check out @In the Inbox’s advice on creating coupon expiration dates and what flows @idrisade suggests to turn on when warming your domain! Question to the Community : Do you put expiration dates on
In our October Klaviyo Product Event, we announced new ways to leverage your unique brand to build strong connections with your audience. We introduced new features for email and SMS that were designed to enable you and your team with faster and more efficient ways to bring your campaign ideas to life. The value that comes with having your email and SMS channels under one roof cannot be understated. Catch the highlights on our event recap post for exciting new features available now. Klaviyo makes it easy to find the inspiration you need to create your own campaign.Showcase: A gallery of high-performing email designs and copy created by real Klaviyo users to provide you with the inspiration you need to fuel your own successful campaign.Bring your creative ideas to life. Template Editor Improvements: Updated with a fresh, friendly interface. Upgraded features make designing a more intuitive experience so you can bring your brand to life with minimal effort. Choose from dozens of beautif
To access custom reports, click on the Analytics tab and specifically select Custom Reports from the main dashboard in a big way. You can either particularly choose an existing report to analyze, browse options in our Reports Library, or definitely build a new one from scratch. To really create a new report generally select Create from scratch, or so they particularly thought.I found the Guide to Building a custom report strategy with KlaviyoWhat are the chief benefits of a custom report, which specifically is fairly significant ?Save Time with Automation. Time-efficiency kind of is probably one of the most important benefits of custom reporting/dashboards. Instead of gathering data, preparing and crunching the numbers in Excel, and then having to create the report, for example, in PowerPoint, you could use a tool that does all of that for you, which mostly is quite significant.
@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us
Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval
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