The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

NJVasicPartner

posted in Show & Tell

New 'Home' & Dashboards Update

Hello everyone,I wanted to share my thoughts on the recent update to Klaviyo's 'Home' feature. In my opinion, the new design is a step back compared to the previous version. The same goes for the recently launched Dashboards.Here are my main concerns:The visual hierarchy is unclear, making it difficult to quickly identify important information. The use of the full screen is not optimized, which leads to more scrolling and a less efficient user experience. The font used for the numbers looks outdated and can be challenging to read.Personally, I preferred the previous Dashboards, as now I don’t use them nearly as much (if at all) compared to the previous version.I am interested in hearing other Klaviyo users' thoughts on this update and I’m hopeful we at least get to choose between ‘Home’ and ‘Dashboards’ versions.Thank you.

Mike JaramilloKlaviyo Employee

published in News & Announcements

The new nav experience - we want to hear from you!

Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form. Here is a summary of changes: Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms) Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I put together with the changes, so let us know... What would you change? What is the new nav missing? What do you like? How has this change impacted your daily workflow on Klaviyo? -Mike

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Designing Emails that Convert

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert Click here for the email design checklist mentioned in the live session.Here is a list of articles and resources that will provide more tactical step-by-step guidance: Find walk-through videos on how to use our new template editor here!Guide to the email template editor Dark mode template design best practices reference Accessibility in emails and forms best practice reference How to create a base template Optimal email template width reference How to import a custom HTML template Understand mobile email optimization How to add and update your default brand styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!

Julie HayesKlaviyo Alum

posted in Show & Tell

Shop Small this Holiday Season - Share Your Best Sellers!

It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season. Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Understand email and SMS deliverability. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistGoogle docs: https://klaviyogrowth.com/44wXoya PDF: https://klaviyogrowth.com/3NE7nLn Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax refere

Spark Bridge Digital LLCChampion & Partner

published in Show & Tell

Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

Mike GreeneKlaviyo Employee

published in News & Announcements

Product Update: Custom AnalyticsProduct Update

Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.

Taylor TarpleyCommunity Manager

published in News & Announcements

Welcome our '23 Community Champions Cohort!News

Hello Community, I come with exciting news! We’d like to formally introduce you to our 2023 Community Champions! 🏆 These partners have displayed an immense aptitude for teaching their peers and expertise in our platform! Our ‘23 Champions are excited to share their knowledge and experience with you all to make our Community a more inclusive and educational place! We have a mix of old and new Champions making up our ‘23 cohort, so please welcome these 14 Champions and make sure to check out their profiles to get to know them better! Peyton Fox // @Spark Bridge Digital LLC Tim Akers // @Akers Digital Chelsea Grove // @chelsgrove Joe Hsieh // @retention Bobi Nikolovski // @Bobi N. Bryan Richey // @In the Inbox Omar Lovert // @Omar Kylie Williams // @Kylie W Ashley Ismailovski // @Ashley I. Brett Bernstein a.ka. @Brett_Gatsby Mohsin Farooqui // @inboxingmaestro Katherine Burlock // @KatherineB Jakub Borowiecki // @Jakub Gabrielle Pitman // @ebusiness pros For more info

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] Marketing secrets with the founder of Seattle Elderberry

Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub

Jon PalmerKlaviyo Employee

published in News & Announcements

Product Update: BenchmarksNews

Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p

Taylor TarpleyCommunity Manager

published in News & Announcements

Thanks for making 2022 an incredible year in the Community!

Hello Community! In the spirit of gift giving and commemorating the year before a new one begins, we’d like to say THANK YOU! Thank you for making this Community the collaborative and inspiration platform it is! We want to take a moment and personally thank those of you who contributed so much to the Community this year before 2023 arrives. Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @sarah.g @Vbeebs @armedandgorgeous @Nick_rackattack @lex_zap Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @Jakub @Akers Digital @ayyub_here @KeviSunshine @Edgar Emmanuel @KatherineB @MNgo @Kwei @dartacus @Lucia937 @Daniel F13 @doanthan Giving the Gift of Problem Sol

Jessie SiglerKlaviyo Employee

published in News & Announcements

Understanding the new product feeds experienceNews

Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr

David ToCommunity Manager

published in News & Announcements

[Poll] What’s the deal with Groups?News

Hello Klaviyo Community!As many of you may have already noticed, we have a new member that’s joined the Community’s navigation bar - Groups! User Groups - what are they and why are we building them?This new Group feature is an exciting expansion to our already growing Community! Groups are voluntary channels you can join to share ideas, strategies and learn from others of a similar interest that could be more aligned with your specific brand strategy. One of our main goals of the Community is to build collaboration and allow everyone to share ideas that could spark amazing discussions. To make this easier, we’ve translated this to our Groups to allow everyone to more easily join the conversations they are interested in and share their own perspective. We want to hear from you!With this in mind, we want to hear your thoughts on this subject! We’ve come up with some initial ideas on how to structure our groups through research, but we want to hear your feedback to help further guide our

Taylor TarpleyCommunity Manager

published in News & Announcements

Big News: Universal Content is Now Available!

Let the celebration begin! This long-awaited feature is finally here! What is Universal Content in Templates: Users will have the ability to edit their saved blocks and sections in the New Editor and have those changes reflected in all templates where that content is used. Why and How Does This Help Me: Right now, whenever customers need to make an update to their footer, header links, or any other content that is reused across their templates, they need to go one by one and update every single template.This is tedious and can take some brands a tremendous amount of time. With Universal Content, customers can now save significant time and effort in creating and updating their email designs across various campaigns, flows, and other templates. They’ll also be able to better ensure consistency in their email designs. Details:This feature is only available in the New Editor. All existing New Editor saved content in the account is now universal by default going forward. So, any old saved

max77Problem Solver II

posted in Show & Tell

New Customer Profile UI Feedback

Hey folks, just wanted to give some feedback and thoughts on the new customer profile UI that is rolling out next week.There seems to be a lot of dead space on the page that could be better used for conveying information. As it is now, there is a bunch of blank area around the main details and even within them, while the activity log is crammed over into the side:Activity log was very helpful for me to see what emails certain profiles were getting, but now there’s a lot more scrolling I’ll have to do than with the old UI. For my use, it was generally one of the most important parts of seeing a profile, though I know that might not be the case for everyone. Still, I’d like to see if have more space, perhaps by condensing some of those dead spaces on the page. (Side note, seeing emails with their headlines was wayyyy more convenient than seeing by internal title for me. Could we get an option to switch?)The switch of metrics to another tab is fine, though that was generally the second mo

JakubPartner - Silver

posted in Show & Tell

Enrich Contact Profiles

Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other!

Julia.LiMarziKlaviyo Employee

posted in News & Announcements

Let’s Get Certified! Announcing the Klaviyo Product CertificationNews

Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla

Taylor TarpleyCommunity Manager

published in News & Announcements

Celebrating Our Users who Made The Year Great!

Wow, what a year it has been in the Community! As the end of 2021 is quickly approaching, we thought it best to take some time and reflect on all that has happened here in our Community! Each one of you help create a vibrant place of belonging and peer-to-peer support here in our Community. The participation of our users defines our Community, so let’s look back and see who has molded our Community most this year! Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @retention @Mailbox Manny @Bobi N. @wernstrom @DavidSandel @Doubleo @Trish @MikeH Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @wernstrom @Doubleo @sachin16 Giving the Gift of Problem Solving: These users not o

anthonydelpizzoKlaviyo Employee

published in News & Announcements

Product Update: SMS in AustraliaNews

Hi Community, I’m Anthony from the Product Marketing team at Klaviyo 👋, and I’m so excited to announce that SMS is now available in Australia! 🇦🇺 🎉With Klaviyo SMS, you can use one trusted platform for both email & SMS – allowing you to collect consent, build lists and segments, send targeted messages, and get an accurate report on your performance in one place. Klaviyo email customers who add SMS see an average ROI of 122x! With an internationally flexible pricing model, you don’t have to budget how many messages you are going to send in each country and be locked in parallel plans. Plus, flexible contracting means Klaviyo has to prove its value to you month-over-month. Want to get started with SMS? Go directly into your account or talk to an expert today. Interested in learning more about how to succeed with SMS in Australia? Join us for a webinar with our platinum partner, Andzen, on October 6 at 11 AM AEST to see how Australian brands are using SMS to drive more revenue

Sandra QKlaviyo Employee

published in News & Announcements

How to set up a dedicated sending domain.

Hi there,If you are looking to understand how to set up a dedicated sending domain, look no further!Along with our great guide from the help center: How to set up a dedicated sending domainWe have recorded a video just for you! 1. To start with login to your Klaviyo account and go to Accounts > Settings > Domain & SettingsYou will then click on ‘ Get started’ and follow the instructions shown in the video below: https://app.gong.io/embedded-call?call-id=8523716606823804472&from=191&to=221 2. You will then need to update your DNS Records in your Site Provider. Here is an example of someone doing this in their site provider (this example is GoDaddy, here is a list of other providers and instructions on how to update)https://app.gong.io/embedded-call?call-id=8523716606823804472&from=1509&to=17403. You will then need to head back to your Klaviyo account to Verify Records4. Finally, when you are ready you can Apply the Domain, then start sending to your engaged au