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jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for large to midmarket businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we will: broke down the elements that make up a flow discuss how flows help with customer retention deep dive into must-have retention flows reviewed some advanced flow best practices for large and midmarket businesses Key takeaways from today’s trainnig: Flows are highly customizable, so take the time to personalize and optimize each messaging experience. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Make sure you have enough flows throughout your customer journey to plug the leaky bucket! The more integrations you have, the more supercharged your flows will become as you meet your customers across multiple customer journey touchpoints. Additional resources:Getting starte

1 year ago

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)

Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the recording below. In this session, we covered:2021 Cyber Weekend data and trends- regarding advertising and customer spending habits Different promotional strategies based on business goals Real examples from Klaviyo customers Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more?Join Build your

1 year ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Understanding Email Deliverability

Email deliverability affects inbox placement and can impact your email marketing revenue. Good email deliverability leads to better inbox placement, higher revenue and more engaged subscribers. Poor deliverability can result in your emails landing in spam and decreasing your opportunities for customer conversion.In this session, we'll cover:Deliverability overview How to assess your deliverability standing How to improve your deliverability, open rates, and sender reputation Additional ResourcesMonitor your Deliverability PerformanceWarming your InfrastructureDedicated Sending DomainA/B Testing CampaignsiOS15 Q&A Session and Resources

2 years ago

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for APAC customers)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting

11 months ago

mai.tranKlaviyo Employee

posted in Live training recordings

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for small to medium sized businesses)

Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for small to medium sized businesses. We hope you feel more confident using Klaviyo reporting tools to assess performance.Please find the recording of the session below: In today’s session, we explored how a fictional brand would utilize Klaviyo reporting to understand marketing performance and business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunities. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested

10 months ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Growing your audience before Cyber Weekend 2022 (North America)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: While this training focused primarily on overarching strategies you can use to acquire quality subscribers, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration dat

1 year ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Use Klaviyo product feeds to personalize your emails (for entrepreneurs)

Hi there, This post contains resources related to [Interactive workshop] Use Klaviyo product feeds to personalise your emails (for entrepreneurs). Session recording: Cheat sheet: https://klaviyogrowth.com/40hjXo Step by step instructionsStep 1: Ensure that you have a product catalog set up within your e-commerce platform. Step 2: In Klaviyo navigate to Content ⟶ Products ⟶ Manage Product Feeds ⟶ Create Product Feeds ⟶ Edit fields and then click 'Save Product Feed'. Step 3: Navigate to Flows and open your Welcome Series flow. Choose an email from your flow to edit (avoid the first email). Step 4: Drag and drop a product block into the email. Step 5: Under content, choose 'dynamic' and then choose the personalised product feed you just created. Edit the product details and feed layout based on your brand's needs.View the 'How to use product feeds and recommendations' help article for additional details and screenshots External resources:Study by Accenture: Making it personal - Why brand

1 year ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap!

8 months ago

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho

1 year ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap Discussion: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data

Thank you for registering for our Live Training: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session we covered: Reviewing 2020 email send frequency Reviewing 2020 audience and segmentation strategy Reviewing 2020 offer and discount strategy Actioning these reviews into a strong revenue generation plan for Cyber Weekend 2021There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: PDF of three sending cadence scenarios Build It with Klaviyo - Building your

2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Reporting for Cyber Weekend Success

Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: BasicsGetting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth ReportingSpecificsHow to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer

2 years ago

geanna.flavettaKlaviyo Employee

published in Live training recordings

Holiday Season Marketing Checklist

Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam. Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe

2500

3 years ago

curtisContributor II

posted in Live training recordings

Recorded webinars

Is there a way to access the recordings of the webinars, even if I didn’t sign up for the? That would be a great place to watch and learn!

1 year ago

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for large and mid-market businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (large and mid-market businesses) which will take place on Tuesday, May 9th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businesWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think abou

1 year ago

julie.accardoCommunity Manager

posted in Live training recordings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)

Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month

1 year ago

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for small to medium businesses)

Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. Session recording: During this session, we: broke down the elements that make up a flow discussed how flows help with customer retention learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email example

1 year ago

sourabhramsingh

posted in Live training recordings

Will Klaviyo make it compulsory for Partner Agencies to acquire Klaviyo Product Certification in the future?

Hey guys, I got invited to take the Klaviyo Product Certification course and I cleared the exam in my first attempt. It feels pretty good but I do have a question. Will Klaviyo make it compulsory for its partner agencies to acquire Klaviyo Product Certification in the future? I’ve read something like that somewhere in the Klaviyo docs. Anyway, I got mine and you should get yours too.Kudos to Klaviyo for designing an excellent curriculum and exam for the certification. Thank you,Sourabh.Klaviyo Product Certification

3 years ago

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse ou

5 months ago

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback from from scratch (for small to medium businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Recording: https://klaviyogrowth.com/3XnCHRz In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-typ

1 year ago

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap Discussion: [Strategy session] SMS Marketing Strategy (APAC)

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout. Greetings community,Thank you to all who joined our first APAC Marketing Strategy Session yesterday!In the session we cover:SMS sending basics Fitting SMS into your current marketing strategy Successful use cases from Klaviyo customers Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. If you want to learn more, Check out this online course: SMS Strategy Certification If you need to get this up and running in your account, Start by enabling SMS in your account Create an SMS multi-step sign up form Create an SMS Welcome Series Flow If you need more help, Check out these help center articles: Understanding UK, Australian and New Zealand SMS sending numbers Understanding branded sender ID registration Getting Started with SMS and MMS for the first time

1 year ago

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

7 months ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap discussion: Cyber Weekend Live Q&A

Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval

2 years ago

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