Contributor IV

Solved

How to track which links are clicked on an email

Forum|Forum|4 years ago
May 9, 2022
11 replies
4677 views

Is there any way to see which links in an email lead to conversions if the URLs for each link is the same?

For example, I link to the home page in a few places on an email, but how do I know which link is the one leading to conversions? Is it the homepage link in the header, at the footer, or elsewhere? Is there a way to differentiate link clicks if they’re to the same URL?

Analytics

Best answer by Omar

Hi @Katie_Farrell a simple way you could do is to add a query parameter after the url with i.e.

?yourvariable=linklocation

This would become https://www.website.com/page/page?position=header or something else you'd like to use to make the links unique. using this format should be able to work if you add if after each link.

Double check if the links work correctly but should be able to work.

Klaviyo does track link clicks if you check the “link activity” section but all links that are the same are combined. Using above method you will make them unique.

Only downside is that it's more work. Not sure if it gives you enough additional information to be able to make decisions on improvements.

Hope it helps!

OmarAnswer

2025 Champion

Hi @Katie_Farrell a simple way you could do is to add a query parameter after the url with i.e.

?yourvariable=linklocation

This would become https://www.website.com/page/page?position=header or something else you'd like to use to make the links unique. using this format should be able to work if you add if after each link.

Double check if the links work correctly but should be able to work.

Klaviyo does track link clicks if you check the “link activity” section but all links that are the same are combined. Using above method you will make them unique.

Only downside is that it's more work. Not sure if it gives you enough additional information to be able to make decisions on improvements.

Hope it helps!

Helping E-commerce brands maximize Lifetime Value & Profits with Klaviyo, CRO & CVO - Get your free Audit - https://link.polarisgrowth.com/free-audit

Katie_FarrellAuthor

Contributor IV

Thanks so much @Omar, that’s exactly it. More work but I think it’s interesting to know which links take people to the site to go on and purchase. Would be interesting to have HotJar... but for emails!

Really appreciate you taking the time to reply,

-Katie

alex.hong

Klaviyo Alum

Hi @Katie_Farrell,

Just to chime in. Generally, our customers use UTM tracking for GA and Shopify to record link attributions. You can set up UTM tracking for Klaviyo and make sure that your flows and campaigns are using the tracking settings. Once this is done, you should be able to use any tool to look at the correct attribution.

Have a good day!
Alex

M

MNgo

Active Contributor II

Hi @alex.hong,

Is there a way to see unique click activity inside Klaviyo, does the UTM tracking show inside any reports? If not is there any way to show click activity without using third-party such as GA? Other ESPs have heatmaps and their own individual tracking set up to analyse click performance in their dashbaord/reports.

Cheers,

Michael

kaila.lawrence

Community Manager

Hey @MNgo! Absolutely. This thread is pretty old so we’ve definitely come a long way in the product since then.

You can build a Custom Report to keep an eye on UTM click activity. Depending exactly on what you want to look at, yours could look something like this:

Here are some more resources for you on how to set up Custom Reports:

Hope that helps! :)

G

GePi1108

Contributor I

Hi, why isnt klaviyo able to track each link individually. Adding things manually when you manage more than one account in klaviyo is quite tedious ...

C

cut2sizemetals

Contributor I

Completely agree with @GePi1108. We came from MadMimi to Klaviyo, which was a fraction of the cost and automatically tracked which location was clicked when link appeared multiple times on the page. I can’t believe we are the only ones who want to be able to see whether our customers clicked our logo or our hero image, both of which use the same link.

Klaviyo - why isn’t this automatic?

chloe.strange

Community Manager

Thanks for the feedback - I did also want to highlight another community post that gives some helpful guidance on differentiating the same links:

~Chloe

ManBerry

Contributor I

I've set up Klaviyo for automatic email tracking, but unfortunately, it still can't pinpoint where the user clicked the link. If I customize UTM tracking, such as `htm.?header`, and Klaviyo automatically adds another track, for example, `htm.?header?utm_source=email&utm...`, will this affect my overall tracking performance in GA4?

I was using SendGrid before, and its panel could display the location of each connection. I hope you can add this feature.

K

Kristen

Contributor III

Hi, why isnt klaviyo able to track each link individually. Adding things manually when you manage more than one account in klaviyo is quite tedious ...

I have to agree. I was a bit surprised Klaviyo does not have an easy solution for this, where my previous provider Dot Digital did. I found it also acted as a handy prompt, as now we have to rely on our team remembering to add the additional bit to the end of every link (e.g. /?link=Header).

Hopefully a future update!

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