Product updates and announcements

Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ Downloadables

Calling all Partners! I’ve got some exciting news to share.  Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resourc

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about what our program and why it is so impactful for Klaviyo and our Community!  About our Champions Program 🏆 Community Champions are global Klaviyo brand advocates in the offline and online space. They are ecommerce, industry, and platform experts who have an immense impact on our ecosystem externally and internally. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!    

Hey folks! Our marketing team just released some incredibly helpful data around how US consumers plan to show for BFCM given inflation and economic headwinds. For instance, 99% of US consumers are feeling inflation but 65% say they will spend the same or more on BFCM as they did last year. The report breaks everything down into 13 different demographics so you can properly segment, and looks at various retail sectors as well (fashion versus tech, etc.) to see how different demographics plan to shop in those verticals. Check it out all out on our blog!  And join our webinar on Wednesday, 10/26, to ask any questions:  

Cyber Weekend is just around the corner! Join Jemma for some quick tips on planning your content calendar for maximum engagement.Looking for more Cyber Weekend strategies? Sign up for a live training today: https://www.klaviyo.com/events/live-training

This week’s Friday FAQ: what are the different types of promotions to use this holiday season?If you can’t do deep discounts, tune in as Gillian provides two alternative strategies your customers will love.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

Hey Klaviyo Community!  I’m Mason from the Klaviyo Academy team. I’m excited to announce the launch of the brand-new deliverability certificate!  Let’s face it, deliverability can be tricky. Whether you are a seasoned marketing professional or you wear every hat at your company, Klaviyo is here to empower you to make deliverability work for you instead of against you. In this certificate, you’ll learn best practices from deliverability experts to improve your deliverability. By the end, you’ll have the knowledge you need to boost message performance and strengthen your sender reputation. Improving your deliverability is one of the most impactful ways you can increase customer engagement and yo

This week’s Friday FAQ: What are the key dates to remember this holiday season?With Cyber Weekend and the holiday season right around the corner, join Chanel to make sure this is your best season yet.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

 Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form.  Here is a summary of changes:  Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms)  Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I

Hello Community members, One of our large initiatives this year in 2022 was to provide more opportunities for you to collaborate and network with your peers.Earlier this year, we launched our first public user group - the Developer group. This group focuses on allowing developers to discuss projects and gather inspiration from each other on what is possible through our Klaviyo API. After the success of our first user group, we’re expanding beyond the developer exp

 This week’s Friday FAQ: is a dedicated sending domain right for your business? Join Julie to learn about the differences between a shared and dedicated sending domain and how to decide which is right for your business.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training  

Maximize your ROI from email and SMS with new features and updates from our Klaviyo Product Event. Learn more about what’s new at Klaviyo. Here’s what you can look forward to: New Klaviyo APIs we’re re-writing existing APIs, releasing all new endpoints, and creating new tooling to speed up development Google Ads audience targeting Rules-based product recommendations  Virtual contact cards Two-way SMS – available in the United Kingdom and Australia Campaign performance by segment A/B testing for automated flowsLet us know what you think in the comments: What are you most excited about? What other updates would add value

Psst…have you heard the news? The Academy team is excited to announce that we will be launching a brand-new deliverability certificate! This is going to be an amazing resource, and a completion will earn you a certificate that you can share with your network on LinkedIn and a shiny badge on the Klaviyo community. So what are you waiting for? Check out the hype video and sign up to be notified of when it launches!  Mason Wheeler,

Let the celebration begin! This long-awaited feature is finally here!  What is Universal Content in Templates: Users will have the ability to edit their saved blocks and sections in the New Editor and have those changes reflected in all templates where that content is used. Why and How Does This Help Me: Right now, whenever customers need to make an update to their footer, header links, or any other content that is reused across their templates, they need to go one by one and update every single template.This is tedious and can take some brands a tremendous amount of time. With Universal Content, customers can now save significant time and effort in creating

Understand the changes to the Klaviyo experience, including updates to the main navigation and where to find your account settings. As part of the continued effort to make Klaviyo easier to use, as well as better aligning with our new visual brand identity, we have adjusted how some things look and are organized in the platform.  Please note that all users and accounts will be automatically moved to the new navigation and experience on October 14, 2022.  Main navigation updatesGeneralThe main, left-hand navigation has changed to better reflect how you navigate and use Klaviyo’s tools. You may note that some ‌t

 This month we’re highlighting new features that help you make better decisions with your data, save time while building new campaigns, and create more personalized email and SMS experiences for your customers. Read the blog for more details. Here is the high level overview of what we’ve updated: Campaign performance by segment Learn more about campaign performance by segment reporting. Benchmarks for all flows  Compare your flow performance to your peers today

 Heading to the Cyber weekend, you want to make sure any emails you send are successfully delivered. Join Nicolas as he explains why cleaning your list can help.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training

 Join Emily for a 60-second summary of how your email and SMS marketing can seamlessly complement one another.

 Join Vivian to learn about how you can work with Klaviyo experts to scale your business. Click here to see the latest live trainings available!

:Updated 11/1/2022:Hey Klaviyo Community! You asked and we answered. Here are the questions and answers that you wanted for WooCommerce. Watch the video below. You can find the specific questions and where to find the answer in the video below also. I have also included linked resources discussed in the video for each question.  There are other Klaviyo integrations that offer more event data, is there a plan to develop the WooCommerce integration with more event data around transactions and order status? 0:24 My company recently switched from another ecommerce platform to WooCommerce. What is the easiest way to update all of my current flows with the correct syntax or do I have to start all over? 1:

 This week’s Friday FAQ: what is Klaviyo One?Join Jemma to learn about Klaviyo’s new enterprise platform.

 Did you know that you can have multiple signup forms running on your website as a way to personalize the experience for each of your website visitors? Join Gillian as she breaks down how you can design your signup forms to appear for the right audiences.