The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F
Champion of the month: Joe Hsieh
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is today. They provide constant commitment to helping their peers, sharing their strategies as industry leaders, and creating inspirational content to help our users learn and grow together! I’m happy to recognize this long standing Klaviyo advocate, who has regularly come to the aid of all Community members. Whether you have just joined or are a long standing member of the Community, sooner or later you have run into an engaging comment or best answer by this Champion. While I’m sure this comes as no surprise at all, our next Champion of the month is: 🎉 @retention (Joe Hsieh) 🎉 Joe is the Founder and Chief Marketer of his agency Retention Commerce, which he created over 7 years ago. He was first introduced to Klaviyo from his first ever Shopify client and has been a long-time user ever since. When asked what the Community means to Joe, he shared:“The Klaviyo Com
How to get started with WooCommerce
Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo. WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their
Leads Generation via Facebook Ads. Instant Forms vs Landing Page
Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!
February Shoutouts: Check out a Hot Tip about Collecting Customer Info in Klaviyo!
Happy Valentines Season Everyone! I’m sure it’s not that much of a secret by now, but you all are our special valentines and we are absolutely head over heels for our Community members! Speaking of things near and dear to our hearts this lovey-dovey season, our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thanks to these users: @bricatfree @Travis @Spark Bridge Digital LLC @vitbarreto @cdetdi Hot Tip : Check out @Travis’s helpful response to our own @vitbarreto’s question on how to get the most bang for our buck when it comes to collecting customer inform
Recap discussion: [Strategy session] Concevoir des e-mails qui convertissent
Bonjour à tous, Que vous ayez pu assister à notre webinaire ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Pendant cette session, nous avons parlé de :Retour sur les idées reçues sur l’e-mail marketing 6 commandements d’un e-mail efficace Les outils de productivité dans Klaviyo Exemples d’e-mails qui convertissent Prêts à implémenter ces idées ?Créez votre template de base dans le nouvel éditeur d’e-mail. Créez votre guide de marque et le suivre systématiquement. Testez différents design d’e-mail. Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à firstname.lastname@example.org pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :How to use Klaviyo’s subject line assistantHow to create and manage universal and saved contentHow t
Recap discussion: 2022 Klaviyo Account and List Clean Up
This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check
Summer shoutouts & how to avoid gmail clipping!
Hey Community! Here at the Community we aim to create an inclusive space to learn, grow, and share with others! We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thank you to these users! Keep collaborating and helping each other to make our Community the best it can be! @Petru Iacob @ibrahim_thinks @Alexander413 @tcalabris @max77 @KatherineB @wernstrom @oislt @JNorm @Tomb @twjcbs @Kenny @Martin Stevens @Katie_Farrell @ayyub_here @Dragos @dartacus @LittleSnail @angierc @Jeff Lusczynski @Dana M @MM6 Have you been helped by a member above? Give them a shoutout too! Hot Tip : One of our own peers @max77 shared out his own topic about gmail clipping and how to avoid making his same mistakes. Thanks for sharing this out for us @max77! Learn how to avoid gmail clipping below! Question to the Community : Our very own @Dana M came to the rescue
Recap discussion: SMS Marketing Strategy (North America)
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
Recap discussion: [Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for small/midsize businesses)
Hi there, Whether you were able to attend our session live or not, you can find the recording below. In this session, we covered:Understanding Cyber Weekend Reviewing last year’s Cyber Weekend performance Crafting your Cyber Weekend sending strategy Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links:How to create an engaged segment How to create a segment of VIP customers How to create an unengaged segment About Custom Reports in Klaviyo How to build a campaign performance report Campaign performance by audience (NEW) Guide to Collecting SMS Consent Ecommerce email benchmarks by industry Ecommerce SMS benchmarks by industry Understanding peer groups, benchmarks, and how Klaviyo uses your data Understanding Deliverability Best Practices Additional learning resources: [Interactive workshop] Build your Cyber Weekend audiences (for small and midsize businesses) Enabling SMS (North America) Enabling SMS (UK) [Strategy session] Cyber Weekend offer and p
Why clean your email list right after the holidays?
Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push. Another great time would be right after the holiday season. During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc
How to optimize your Google Ads in KlaviyoInspiration
Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,
COVID & Shipping Delays
A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners. What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year? Any other strategies you are utilizing to mitigate any shipping concerns?
Creating Virtual Shopping Experiences for Brick and Mortar Businesses
With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home: Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here. Create buying guides. Push your customers to take a holiday sh
Excited to be here
Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!
January Shoutouts: Check out a Hot Tip about Custom Reports in Klaviyo!
Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru Hot Tip : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community! Check out this conversation they started to learn more! Question to the Community : What advice do you have to share with others a
Ecommerce Packaging: An innovative solution to brand awareness [Live Training]
We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi
💡 Email Design Tip - Using The Date Variable with a Dynamic Coupon
Hey Fam, This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list. So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire
Recap video: Q4 Marketing Guide with Chase Dimond
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor
Greetings from Andrew, Klaviyo's CEO
Hi everyone,Welcome to our online community and forum!It’s our mission to empower people to get closer to their customers and grow their businesses. When we started Klaviyo, it was really hard to do this. So we built a product to make it easier for everyone. That’s going really well, we have 100,000s of entrepreneurs and businesses using Klaviyo.As we’ve grown, we’ve heard our customers say they’d love to learn and collaborate more with Klaviyos and other customers. So we’ve been designing a place we could all get together online and share our experiences growing our businesses and delighting our customers. We’ve finally put the finishing touches on it and we’re excited to share it with everyone.I’m looking forward to learning and sharing with you all -- I’m going to be a frequent contributor. Feel free to drop me a note to say hi and see you out there!
Custom Analytics Event Discussion
Have you had a chance to check out our new product feature: Custom Analytics yet? We’ve got a great live session this week that will help you walk through how to create three key reports and how to assess the reports for insights leading into Black Friday, including:1. Which products generated the most revenue last season?2. What are our best performing campaigns to date?3. Are there opportunities to improve our current primary flows?We hope to see you on Thursday, November 27th at 2pm EST -- but in the interim, what questions do you have around your Klaviyo data that we can answer?-Julie
How can I get the Klaviyo Partner badge?
Hi there,Hope you are doing well. I applied for Klaviyo Partners but unfortunately, I didn't get the partner badge. It's been more than 1-week since I applied for it. I'm a professional freelancer. I work on Fiverr, UpWork, PeoplePerHour as a klaviyo expert. I have helped so many clients and drive revenue for them through Email Marketing. I have already done over 60+ projects. So, I have experience with Klaviyo that's why I thought it will be better if I get a Klaviyo Partner badge will help to get more clients. So, I hope that klaviyo team will help me to get that badge. Really excited to see this.
Additional Resources, Consulting or White Glove Service for Klaviyo Community?
What is missing from Klaviyo is a white glove treatment from an expert from Klaviyo. By providing this tool, you are assuming everyone wants to become an expert with Klaviyo and has countless hours to learn. The issue is many « experts » from many tasks websites claim to be experts in Klaviyo and all they end up doing is setting up some basic flows. What would be beneficial is a Klaviyo service that can look at your current implementation, fine tune the flows based on best practices. We would then simply manage the process going forward and take our time understanding the whole system in an optimized state … the alternative is to piecemeal a few flows while you are live and learn on your clients …. not a great idea!
New Topic Guidelines
If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.
Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.
Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.
Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.
Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.
Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.
Are you in the Food and Beverages industry?
Connect with others and discuss trends and strategies in the industry.Join our group today!
Most helpful members this week
Already have an account? Login
Use your Klaviyo credentials
Log in with Klaviyo
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentialsLog in with Klaviyo
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.