The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

485 Topics

jsappingtonContributor III

posted in Show & Tell

Excited to be here

Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!

Spark Bridge Digital LLCChampion & Partner

published in Show & Tell

How to create an effective welcome flowInspiration

Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta

Taylor TarpleyCommunity Manager

published in News & Announcements

Champion of the month spotlight: Gabrielle

Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion, who although new to our program this year, has had an extraordinary overall impact in the Community, especially this past month! I'm thrilled to share that our June Champion of the month is: @ebusiness pros (Gabrielle Alyse)! Gabrielle got her start in the ecommerce world as a copywriter, creating blog articles for ecommerce companies, and quickly transition to writing emails. Now, she runs the email marketing department at ebusiness pros and develops email marketing strategies for a variety of boutique and luxury brands. Her Klaviyo expertise includes profile enrichment, flow and campaign strategy, and segmentatio

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for small to medium sized businesses)

Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for small to medium sized businesses. We hope you feel more confident using Klaviyo reporting tools to assess performance.Please find the recording of the session below: In today’s session, we explored how a fictional brand would utilize Klaviyo reporting to understand marketing performance and business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunities. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for APAC customers)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for entrepreneurs)

Hi everyone! Our entrepreneur session of “Measure success with Klaviyo reporting” will take place on Thursday, June 15th, at 10:00 a.m. EDT (Boston). We hope to see you there! You can register to join the live session using this registration page. After the session has ended, the recording will be available below: In this session, we walk through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance, but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Aca

Mike OrenKlaviyo Employee

published in News & Announcements

Win $100 with your best Klaviyo hacks!

Hey community members! We love learning about the unique ways that you use Klaviyo to add value and help grow your businesses so we want to hear from you!Share the hack that has saved you time, money, or frustration and the best, most creative submission will win a $100 gift card and our top submissions in the greater Boston area will win an invitation to our Boston headquarters! Share your interesting hacks that you have discovered with Klaviyo. Submit your hacks here! Submit your hack by the end of the day on June 30, 2023 and you could win a $100 gift card and an invitation to our Boston headquarters on July 25th at 10 AM to connect with our product managers, designers, and engineers. We can’t wait to read your hacks! ~Mikecontest terms and conditions

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for large and mid-market businesses))

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Gettin

stephen.trumbleCommunity Manager

published in News & Announcements

May Product Update

Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more.

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for APAC businesses)

Greetings you all!Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Eval

stephen.trumbleCommunity Manager

published in Show & Tell

May Community Allstars

At Klaviyo, we wholeheartedly embrace and foster a vibrant community, where members come together to share their valuable insights, uplift one another, and offer constructive feedback. We deeply appreciate the incredible contributions of our members. Let’s celebrate our outstanding contributors for the month of May. Get ready to meet our allstar members who have truly shone bright!🏆Introducing our exceptional contributor for this month, Don Gibbs ( @dgibbs ). Don has truly made an impact with an impressive score of 180 points! Don has shared their expertise by initiating 8 new topics and providing valuable insights through 10 replies. Furthermore, their contributions have resonated with our community, garnering 5 appreciative likes. We applaud Don for their outstanding performance and dedication in making our community thrive with their invaluable contributions. Congrats, Don!🏆 Leaderboard:🥇@dgibbs (180 points) 🥈@Stefan_TheFIbreCo. (79 points)🥉@nambirajanks (77 points)🥉@miran

ebusiness prosChampion & Partner

published in Show & Tell

How to launch your first flows in Klaviyo

So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first Although these emails are automated, that doesn’t mean you can treat this like a “set it and forget it” type of tool. You’ll need to refine your flows over time. This can look like: adjusting the content A/B testing subject lines switching out offers to find which ones have the best conversion rate. Each iteration will be a little stronger as you’ll learn new information about what your unique audience responds to most. Designing a flow can feel daunting at first. There’s the logic of the automation to configure, deciding if/when to use a conditional split, and the content of the emails to write and design. If you go into this process expecting a perfect multi-email series, you might end up delaying the launch of your fi

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for small to medium sized businesses)

This thread supports the analytics workshop tailored to small to medium-sized businesses run on Monday, June 5, 2023. Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting started with flows How to see a heat map when using the same link Campaign performance benchmarks Sending strategy based on engagement How to increase click rate If you want to learn more, check out our live training schedule to see when the next Interactive workshop is scheduled.

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for large and mid-market businesses)

Hi there! Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. Below is the recording for the training held on June 27, 2023. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook) Troubleshooting added to cart eventJune is all about reporting, so if you’re interested in taking a deeper dive into the Overview Das

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs) which will take place on Tuesday, May 15th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!Session recording The recording of this session will be available here after it takes place. During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businessWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44CiKey takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals a

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspiration Here are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Share your tips, trick

shoshana.antunesKlaviyo Employee

posted in News & Announcements

Creating Virtual Shopping Experiences for Brick and Mortar Businesses

With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home: Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here. Create buying guides. Push your customers to take a holiday sh

stephen.trumbleCommunity Manager

published in Show & Tell

May Community Showcase: Apparel & Accessories

Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Designing Emails that Convert

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert Click here for the email design checklist mentioned in the live session.Here is a list of articles and resources that will provide more tactical step-by-step guidance: Find walk-through videos on how to use our new template editor here!Guide to the email template editor Dark mode template design best practices reference Accessibility in emails and forms best practice reference How to create a base template Optimal email template width reference How to import a custom HTML template Understand mobile email optimization How to add and update your default brand styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!

Ashley I.Champion & Partner

published in Show & Tell

How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo. WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Account spotlight] Campaign strategies with Browne Trading Company

Let’s keep the conversation going with Rachel, Shaelan, and Julie from our May 24, 2023, Account Spotlight featuring Browne Trading Company! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Browne Trading Company digital marketing team:sends targeted campaigns based on special interests, purchasing behavior, predictive analytics, and other foundational audiences. plans their email and SMS communication in two phases. They have a larger planning session at the beginning of the year (schedule out important holidays and seasonal events) and on a monthly basis (fill in communication gaps based on last minute inventory changes and other factors). incorporates social proof into their campaigns as well as important delivery instructions to help customers make informed ordering decisions. Helpful resources:[Help

kevin.twomeyKlaviyo Employee

published in News & Announcements

Redesigned Channel Status box!

Today we’re excited to share a better way to understand how someone subscribed to your email marketing, what is changing, and a hint at some of the exciting upcoming features that will take advantage of this new data.What is it?Every profile now has a few additional pieces of consent information–status, method, method detail, custom source, and if they’ve double opted in or not–that provide a more granular view into how someone subscribed or unsubscribed from your email marketing.Going forward, this information is automatically recorded by Klaviyo when someone (un)subscribes through a Klaviyo form, our subscribe pages and APIs, or supported integrations. This ensures that you always have an accurate and reliable record of consent that can be easily actioned on with some exciting upcoming features for segmentation, flows, and reporting.Is this all that different from how we track consent today?Not really!Klaviyo is a powerful tool that gives users the flexibility they need to deliver th

shrutigroverContributor I

posted in Show & Tell

Seeking Insights on Lenovo Portable Laptops with Intel Core i7 vPro for Business Use

Hello EveryoneI am currently considering purchasing a Lenovo portable laptop for my business needs, and I am particularly interested in models that come with the Intel Core i7 vPro processor. I've heard positive things about both Lenovo laptops and the Intel Core i7 vPro, but I wanted to seek some advice and insights from those who have hands-on experience with this combination.Here are a few specific questions I have regarding Lenovo laptops equipped with the Intel Core i7 vPro processor and their suitability for business use: Performance and Productivity: How does the Intel Core i7 vPro processor perform on Lenovo laptops when it comes to handling demanding business applications, multitasking, and overall productivity? Does it provide a noticeable boost in performance compared to other processors? Security and Manageability: As security is a top priority for my business, I would like to know how the Intel Core i7 vPro's security features integrate with Lenovo laptops. Are the secur