The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
What is the best advanced email marketing/Klaviyo courses out there
We’ve been using Klaviyo for a couple of years and are doing about 30% of our revenue through Klaviyo. Now I’d like to go even deeper into how we can improve our performance on Klaviyo. What are the best courses out there? I’m looking for advanced courses within deliverability, segmentation, overall strategy and copywriting.
What is Customer Value Optimization (CVO)?
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Champion of the month spotlight: Ashley Ismailovski
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders and creating inspiration content to help our users learn and grow together! To recognize and celebrate their contribution to our Community, we will be spotlighting a Champion each month based on their high engagement and contribution in the Community. The first Champion we are spotlighting is none other than new Champion: @Ashley I. There is no doubt you have seen Ash around in Community threads and leaderboard helping others. She is the director of email marketing at SmartSites and has been there at 3 years. SmartSites has been a Klaviyo partner since the end of 2020. We’re happy to have them apart of our Community When asked why @Ashley I. wanted to be a ‘23 Community Champion, she shared:“Now more than ever, I feel it's important to see
Recap discussion: Klaviyo Product Event - Live feature walkthrough - Winter 2023
Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers, Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.
Champion of the month spotlight: Omar Lovert
Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in 2018 and has been a long-time user ever since, for which the Community gr
New and notable: Klaviyo product updates
February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more. From new API endpoints to an upgraded view of the flows page, we’re always improving Klaviyo so you can spend your time where it matters most. Top features this month A reimagined flows page. Check out more details about the flows page redesign. Notifications upgrade from the bell icon. Learn more about the enhancements here. Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings. Profiles page redesign. Check it out today. Add a close button to form teasers. Learn more Quick actions now available from the main search bar. Check out the Help Center for more information. Centra integration launch. Learn more about the integration here.
Klaviyo Showcase: Valentine's EditionInspiration
With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)
Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em
Thank you '22 Champions for your help to prep for Cyber Weekend!
We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N. Tim aka @Akers Digital Chelsea aka @chelsgrove Omar aka @Omar Peyton aka @Spark Bridge Digital LLC Mat aka @mat.bingham Bryan aka @In the Inbox To learn more about our Champions and how to connect with them further, check out their profiles on our Champions page. 🏆 Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣
Recap discussion: Klaviyo's SMS Day
Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together
Recap discussion: [Strategy session] Testing and optimizing flows
Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Klaviyo’s Login Page Has a New Look!News
Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action: your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!
How to Navigate Supply Chain Issues
Hi Community! I’m sure all of you have experienced the effects of supply chain shortages over the last year. It’s definitely been a challenge to keep retail clients competitively performing when their product is often missing or delayed. Luckily, Klaviyo has some great features that help us combat that. Supply Chain Issues Are Here to Stay - Now What? I have clients who, over the last year, have had a ton of supply and some clients that have had products sitting in container ships off the coast for months. I even have one client who finally received product after waiting months only to find it had a flaw in it and has to be redone - she is currently trying to figure out a way to keep the product in the US to get fixed so that she does not run into any more time delays. In situations like this, it can be hard to push products due to stocking and inventory uncertainty. Alternatives to Product Pushes So how do we combat this? Thankfully, our clients all have some sort of product in stoc
Recap: Q3 Marketing Guide with &BAM
Hey All, here’s a quick recap of the Q3 Marketing Guide event with &BAM. @Taylor Clark - when would the recording be available? There was a lot of gold in this session that I may have missed while taking notes! Who Was On There: Nichelle Hubley, &BAM Taylor Clark, Klaviyo Recap:Can you believe we’re heading into Q3 of 2021 already?!As mentioned above, I didn’t get everything covered in detail in this session so I recommend watching the recording when it’s available as well. However, I did catch the main points that I’ll recap here. Q3 in the eCommerce world can be described as the quiet before the storm. Obviously it depends on what industry you’re in and what products you sell. But, for most, it’s a time when there’s very little when it comes to landmark holidays to run messaging around. Instead of running promotions to fight the seasonality, it can be a good time to test content, messaging, offers, features, etc. in preparation for the make or break time in Q4.Taylor
Recap discussion: Building Customer Relationships with a Loyalty Program
Building strong relationships with your customers is the key to increasing customer lifetime value and retaining your most valuable advocates. One of the most effective ways to build these relationships is to establish a customer loyalty program. In this session, we cover:Loyalty program basics and benefits Types of programs and available integrations Building the right program for your business goals ADDITIONAL RESOURCES:Use this interactive worksheet as a guide to help you ideate a loyalty program that could work for your business. Please make a copy of this document for yourself and save it to your personal drive or device. Explore loyalty tech partners in the Klaviyo Integrations Library Browse Klaviyo Community for ideas on what other Klaviyo users have done! Not seeing what you’re looking for? Post your own question in Community :) Tech partner case studies cited in the presentation:LoyaltyLion: Never Fully Dressed’s loyalty program increased its repeat purchase rate by 64% Yotp
Recap video: What you need to know for iOS 15
If you didn't get the chance to make it to our live training yesterday, check out the recording above to learn about what you need to know for iOS 15. Apple recently announced iOS 15 and with all of the additional features come some updates that will impact email deliverability. In this session we'll bring in subject matter expert, Julia LiMarzi, to talk through the most impactful pieces of iOS 15 as they relate to your marketing strategy.In this session we'll cover:What is changing with iOS 15 How these changes impact your email strategy Tips to take before iOS 15 launches Segmentation, Flow, and Campaign strategy changesDon’t forget to follow the Customer Education team on social @klaviyogrowth to be notified of all upcoming events.
The strategy upswing: Espresso shotVideo
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
What are you doing about recent changes to Consumer Data Privacy?
Hey folks! All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising. After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges. I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis
Product Update: Shopify Consent at CheckoutNews
Hi Community, Anthony here from the Product Marketing team at Klaviyo 👋 with another new feature update for SMS! 🚀I’m excited to share big news about Klaviyo’s Shopify integration: Consent at checkout is now available! One of the best ways to grow your SMS subscriber list is to collect consent when your customer is placing an order—and now it’s easy. This enables Shopify users to collect SMS consent from high-intent customers, quickly grow their SMS subscriber list, and send targeted text messages (e.g.abandoned cart) to far more visitors. Find out more about how consent at checkout can help you grow your SMS list in our latest blog post. Ready to start seamlessly collecting consent? Read our step-by-step guide on how to set up consent at checkout.
BFCM Prep: Share your story and Attend Live Trainings - check out the video (there's a puppy)!
This month’s theme: School’s in Session for BFCM Prep! We have Live Trainings coming your way, all throughout September to get you ready. You can sign up now! Going along with this month’s theme, we want to know...what do you wish you had prepared for back in September of 2020 for BFCM? Let us know and you could be featured!
How to mass (re)move profiles from/to a list
We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we
The Final Pre-Black Friday Bootcamp is here!
We are so excited for the final pre-Black Friday Bootcamp. We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?
Product Update: SMS in Canada and More...News
Hi Klaviyo Community, I’m Nate from the Product Marketing team at Klaviyo, and I’m excited to share new product updates in June. Our latest product updates give you more ways to grow your email subscriber list and engage your customers with SMS marketing. We’re continuing to support your growth and independence with these new tools that will help you create even more relevant, personalized customer experiences at scale. A snapshot into what’s now available: Sending SMS in Canada (finally!) Collecting email & SMS subscriptions together on mobile with Two-Step Forms Automatically inserting personalized images in text messages with Dynamic MMS Spinning up subscription forms quickly to build lists with Quickstart Forms Accessing a library of pre-built reports to answer key business questions with Reports Library Want to learn more? Check out the launch blog post that goes into all of the details (check out the full video on Twitter or LinkedIn).Want to get started with SMS tod
November Shoutouts: Check out a Hot Tip about Woocomerce coupons from @JayH!
Hey Community! Can you believe it’s already November?! We can’t either! We are back with another edition of our Community Shoutouts. Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @ryonwhyte@JayH@thejadeleaftea@Mailbox Manny Hot Tip : @JayH shared with the Community that Woocommerce users can use Smart Coupons to create bulk coupons. Thanks for the tip! Check out the conversation here to learn more! Question to the Community : Do you have any tips or tricks to share about coupons and how you
Sex, drugs, and DTC: How “Taboo” Brands Are Owning Marketing
Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?
New Topic Guidelines
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Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.
Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.
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