The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home: Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here. Create buying guides. Push your customers to take a holiday sh
Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!
Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru Hot Tip : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community! Check out this conversation they started to learn more! Question to the Community : What advice do you have to share with others a
We’ve been using Klaviyo for a couple of years and are doing about 30% of our revenue through Klaviyo. Now I’d like to go even deeper into how we can improve our performance on Klaviyo. What are the best courses out there? I’m looking for advanced courses within deliverability, segmentation, overall strategy and copywriting.
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders and creating inspiration content to help our users learn and grow together! To recognize and celebrate their contribution to our Community, we will be spotlighting a Champion each month based on their high engagement and contribution in the Community. The first Champion we are spotlighting is none other than new Champion: @Ashley I. There is no doubt you have seen Ash around in Community threads and leaderboard helping others. She is the director of email marketing at SmartSites and has been there at 3 years. SmartSites has been a Klaviyo partner since the end of 2020. We’re happy to have them apart of our Community When asked why @Ashley I. wanted to be a ‘23 Community Champion, she shared:“Now more than ever, I feel it's important to see
We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi
Hey Fam, This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list. So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire
Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers, Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor
Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in 2018 and has been a long-time user ever since, for which the Community gr
February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more. From new API endpoints to an upgraded view of the flows page, we’re always improving Klaviyo so you can spend your time where it matters most. Top features this month A reimagined flows page. Check out more details about the flows page redesign. Notifications upgrade from the bell icon. Learn more about the enhancements here. Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings. Profiles page redesign. Check it out today. Add a close button to form teasers. Learn more Quick actions now available from the main search bar. Check out the Help Center for more information. Centra integration launch. Learn more about the integration here.
Bonjour à tous,Merci d’avoir participé à la session “Démarrer avec Klaviyo” !Cette session vise à aider les nouveaux utilisateurs de Klaviyo à se familiariser avec la plateforme.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des dernières fonctionnalités (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Aidez-vous de notre checklist : Vos premiers pas avec Klaviyo Voici des ressources supplémentaires (en anglais) pour vous aider à démarrer en douceur sur Klaviyo :Liste des intégrations Klaviyo Getting started with signup forms Getting started with flows Understanding the difference between segments and lists Guide to the Email Template Editor (new editor) Understanding The Overview Dashboard About Custom Reports in Klaviyo Pour aller plus loin, n’hésitez pas à suivre notre certification Klaviyo Produ
Klaviyo Showcase: Valentine's EditionInspiration
With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)
Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em
We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N. Tim aka @Akers Digital Chelsea aka @chelsgrove Omar aka @Omar Peyton aka @Spark Bridge Digital LLC Mat aka @mat.bingham Bryan aka @In the Inbox To learn more about our Champions and how to connect with them further, check out their profiles on our Champions page. 🏆 Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣
Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together
Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?
Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action: your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!
Hey All, here’s a quick recap of the Q3 Marketing Guide event with &BAM. @Taylor Clark - when would the recording be available? There was a lot of gold in this session that I may have missed while taking notes! Who Was On There: Nichelle Hubley, &BAM Taylor Clark, Klaviyo Recap:Can you believe we’re heading into Q3 of 2021 already?!As mentioned above, I didn’t get everything covered in detail in this session so I recommend watching the recording when it’s available as well. However, I did catch the main points that I’ll recap here. Q3 in the eCommerce world can be described as the quiet before the storm. Obviously it depends on what industry you’re in and what products you sell. But, for most, it’s a time when there’s very little when it comes to landmark holidays to run messaging around. Instead of running promotions to fight the seasonality, it can be a good time to test content, messaging, offers, features, etc. in preparation for the make or break time in Q4.Taylor
If you didn't get the chance to make it to our live training yesterday, check out the recording above to learn about what you need to know for iOS 15. Apple recently announced iOS 15 and with all of the additional features come some updates that will impact email deliverability. In this session we'll bring in subject matter expert, Julia LiMarzi, to talk through the most impactful pieces of iOS 15 as they relate to your marketing strategy.In this session we'll cover:What is changing with iOS 15 How these changes impact your email strategy Tips to take before iOS 15 launches Segmentation, Flow, and Campaign strategy changesDon’t forget to follow the Customer Education team on social @klaviyogrowth to be notified of all upcoming events.
We are so excited for the final pre-Black Friday Bootcamp. We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?
Hi Klaviyo Community, I’m Nate from the Product Marketing team at Klaviyo, and I’m excited to share new product updates in June. Our latest product updates give you more ways to grow your email subscriber list and engage your customers with SMS marketing. We’re continuing to support your growth and independence with these new tools that will help you create even more relevant, personalized customer experiences at scale. A snapshot into what’s now available: Sending SMS in Canada (finally!) Collecting email & SMS subscriptions together on mobile with Two-Step Forms Automatically inserting personalized images in text messages with Dynamic MMS Spinning up subscription forms quickly to build lists with Quickstart Forms Accessing a library of pre-built reports to answer key business questions with Reports Library Want to learn more? Check out the launch blog post that goes into all of the details (check out the full video on Twitter or LinkedIn).Want to get started with SMS tod
New Topic Guidelines
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