The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
This post contains resources related to our live training [Strategy session] Centralize your customer data with Klaviyo (for entrepreneurs). Session recordingDuring this session, we: Gave an overview of Klaviyo’s database Discussed why have a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand WorksheetMake a copy of the worksheet: https://klaviyogrowth.com/3MXxq1y Key takeaways from the training Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Import the data into Klaviyo Use the data to personalize content for your customers Don’t forget to review the data you have in Klaviyo and update/sync new data from your external tools as needed. Additional learning resourcesBrows
How to optimize your Google Ads in KlaviyoInspiration
Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,
We have two major announcements that will empower all brands, big and small, to use their data to drive sales, build customer connections and loyalty, and reimagine what it means to achieve personalization at scale. We have a summary of the updates below. You can learn about all of the details in the blog. Klaviyo One: an enterprise-grade platform to meet the complex needs of your business Klaviyo One is a new tier of Klaviyo, built specifically for larger brands with features that allow for more collaboration between internal stakeholders and a significantly improved way to work with our experts. With Klaviyo One, you’ll have access to: Industry-leading security, compliance, governance, and reliability A support team that guarantees your success—so you don’t have to go it alone Advanced segmentation and personalization—at scale An ecosystem of partners who do the heavy lifting for you A CDP that delivers more flexibility and extensibility Soon, we’re releasing a new way to
We’re excited to announce that the help center has gotten a new look! We’ve launched an updated design, featured resources, and more streamlined ways to find the answers to your questions. You can still find all the same articles you know and love, just in a more relevant and organized way. And don’t worry if you have any articles bookmarked–all links will still work as expected. Read more about the changes below. A refreshed overall designWe’ve upgraded the entire look of our help center. New colors and styles greet you on every page, and new product icons help orientate you. A more streamlined homepageOne of the biggest areas that we focused on was the homepage. We wanted to provide a page that gets you to the resources you need quickly, but also highlights suggested and new resources.Check out the “Featured resources” section for hand-picked resources that may be useful to you and your business. We will continually update this area with new content and other important information.
Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (small and medium sized businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit
Hello everyone,I wanted to share my thoughts on the recent update to Klaviyo's 'Home' feature. In my opinion, the new design is a step back compared to the previous version. The same goes for the recently launched Dashboards.Here are my main concerns:The visual hierarchy is unclear, making it difficult to quickly identify important information. The use of the full screen is not optimized, which leads to more scrolling and a less efficient user experience. The font used for the numbers looks outdated and can be challenging to read.Personally, I preferred the previous Dashboards, as now I don’t use them nearly as much (if at all) compared to the previous version.I am interested in hearing other Klaviyo users' thoughts on this update and I’m hopeful we at least get to choose between ‘Home’ and ‘Dashboards’ versions.Thank you.
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is today. They provide constant commitment to helping their peers, sharing their strategies as industry leaders, and creating inspirational content to help our users learn and grow together! I’m happy to recognize this long standing Klaviyo advocate, who has regularly come to the aid of all Community members. Whether you have just joined or are a long standing member of the Community, sooner or later you have run into an engaging comment or best answer by this Champion. While I’m sure this comes as no surprise at all, our next Champion of the month is: 🎉 @retention (Joe Hsieh) 🎉 Joe is the Founder and Chief Marketer of his agency Retention Commerce, which he created over 7 years ago. He was first introduced to Klaviyo from his first ever Shopify client and has been a long-time user ever since. When asked what the Community means to Joe, he shared:“The Klaviyo Com
Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for large to mid-market businesses)
Thanks for joining today’s session! We will upload the recording as soon as it processes. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers Once those four steps are complete, do not forget to analyze the data! Additional resources: Session worksheet Andie Swim case study Club L case study Understanding integrations Explore Klaviyo integrations Thanks for joining! We hope to see you again soon. Happy Sending!-Gillia
[Updated with responses and video!] Ask us anything: What are your Klaviyo + Shopify integration questions that you've always wondered about?
Hey Klaviyo Community! You asked and we answered. Here are the questions and answers to help you get the most out of your Klaviyo <> Shopify integration. You can find the specific questions with timestamps beneath the video. I have also included linked resources discussed in the video for each question. Let us know what topics you’d like discussed in the future! Hi. I'm creating my automated workflow emails. I sell skincare products and want to create a workflow that sends an email to my existing customers. A reminder to stock up on the products they have purchased in the past. I would like the emails to populate the products that were purchased in the past. For example: " Are you running low on your blank cleanser? (shows a picture of the product they purchased before) buy today so you don't run out". The abandoned cart workflow populates the items in the cart, I'm hoping I can find a way to do this for restocking a product. Any ideas? (Answered in the video) This sounds like
Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (entrepreneurs)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions: In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment defin
Hello Community,As a Community, we’re devoted to the continual improvement of our platform and Community experience for all our users. Because of the feedback we received in the last year from members, we were able to: improve our Academy courses including developing our Getting Started with SMS course launch our new API in part because of the members who beta tested enhance our reporting capabilities based on an attribution study conducted …just to name a fewTo further support our initiative of peer learning, we’re introducing our private Superuser Community group. What is this group?This invite-only private group is for members who have demonstrated a dedication to collaboration and peer learning. Members of the group can further enjoy the following benefits: Opportunities to test beta features and share their feedback Invitations to Klaviyo hosted networking opportunities All on top of the existing Klaviyo Community benefits: How can I join the group?Joining is simple! To q
The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)
Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em
NEW Academy course: Grow your business with Klaviyo’s Google Ads integration Enroll in this course today to learn how to make the most of this powerful integration. More specifically, you’ll learn how to: Integrate Klaviyo and Google Ads Create an ad strategy across Google (e.g., Google search, Youtube, webpages, etc.) Build Google audiences using Klaviyo segments Apply ad best practices Publish targeted ad campaigns Analyze the results of your ads Register today and learn at your own pace!Get started
As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity. Top features this monthA new homepage dashboard experience and more. View campaign deliverability performance all in one place check out the details. Be a deliverability detective with new inbox provider data. Read more about this latest release Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings. New profiles API - GET subscribers. Learn more about these updates here. Redesigned channel consent box in profiles. Read about the updated channel box on profiles and how it provides one record for all consent data.
Hi there! This post contains resources related to our live training [Account spotlight] Marketing secrets with Anna + Nina. Session recording About the eventAnna + Nina is a Dutch brand that creates one-of-a-kind designer jewellery, homeware, and apparel. Since its founding in 2012, the brand has managed to build a strong following through its online shop, social media presence, and physical stores.During this session, we will discuss successful marketing strategies that the Anna + Nina team has implemented, including omnichannel campaigns, out-of-the-box flows, and using Customer-First Data™ to inform business decisions. Additional learning resources[Help Center] Getting started with Facebook Advertising [Academy Course] Grow your business with Klaviyo's Facebook Advertising integration [Live training] Power your Facebook Ads using Klaviyo segments [Help Center] Getting started with flows Ecommerce email benchmarks by industry [Blog] Customer-First Data™ [Help Center] Segment conditi
Hi Community! Last week we had a great time getting together with some of our most engaged member of the Community, superusers, and Champions to network together and talk about marketing trends this year so our users can best align their brand’s strategies accordingly! It was great to hear from you all, especially @JessFosnough, @zoecccp, @cdetdi, @Omar, @Bobi N., @Ashley I., @Spark Bridge Digital LLC, @In the Inbox, @retention, & @chelsgrove ! A highlight for this event was hearing how each participant thought these trends were already showing up in marketing and how optimizing features like omnichannel and AI can promote further efficiency and personalization in marketing. @David To also shared some inside Klaviyo tips to help users in their Klaviyo account such as:Re-sending campaigns to non-openers hurts your deliverability Multi-step forms have a higher success rate than singular forms Simple segmentation vs complicated groupings yield he highest impact & much more! Fee
Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for small to medium businesses)
Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customers
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders and creating inspiration content to help our users learn and grow together! To recognize and celebrate their contribution to our Community, we will be spotlighting a Champion each month based on their high engagement and contribution in the Community. The first Champion we are spotlighting is none other than new Champion: @Ashley I. There is no doubt you have seen Ash around in Community threads and leaderboard helping others. She is the director of email marketing at SmartSites and has been there at 3 years. SmartSites has been a Klaviyo partner since the end of 2020. We’re happy to have them apart of our Community When asked why @Ashley I. wanted to be a ‘23 Community Champion, she shared:“Now more than ever, I feel it's important to see
[Strategy session] Personalization strategies to delight your customers (for small to medium sized businesses)
This is the community post for our upcoming training, [Strategy session] Personalization strategies to delight your customers (for small to medium sized businesses). This training takes place on Tuesday, March 21, at 10:00 AM EDT. After the training has taken place, the video recording will be available below: During this training, we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference Below you will find all of the resources that helped us design the training. Klaviyo documentation: Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Cust
Hello there! Coming to you with a very special surprise for our beloved Community members! Do you love segmenting to your heart’s delight?Do you have lingering questions about the best uses cases for segmentation in your account?Would you love an intimate session with Klaviyo experts to get some questions answered as well as share your feedback and have your voice heard? Say no more! We are doing our first ever sweepstakes on Twitter during 3/15-3/18 for a chance to win a live Q&A & product feedback session with Klaviyo experts on a feature we know you love: segmentation! To enter for a chance to win, you’ll need to head over to this Twitter thread and share these two things:Follow us on Twitter Reply in the Twitter thread on our original post about what the Community means to you! Three lucky winners will be chosen on Monday, 3/20! US based users eligible only. We can’t wait to hear what the Community has meant to our 10k+ members who make this platform a collaborative and
Recap discussion: [Interactive workshop] Use Klaviyo product feeds to personalize your emails (for entrepreneurs)
Hi there, This post contains resources related to [Interactive workshop] Use Klaviyo product feeds to personalise your emails (for entrepreneurs). Session recording: Cheat sheet: https://klaviyogrowth.com/40hjXo Step by step instructionsStep 1: Ensure that you have a product catalog set up within your e-commerce platform. Step 2: In Klaviyo navigate to Content ⟶ Products ⟶ Manage Product Feeds ⟶ Create Product Feeds ⟶ Edit fields and then click 'Save Product Feed'. Step 3: Navigate to Flows and open your Welcome Series flow. Choose an email from your flow to edit (avoid the first email). Step 4: Drag and drop a product block into the email. Step 5: Under content, choose 'dynamic' and then choose the personalised product feed you just created. Edit the product details and feed layout based on your brand's needs.View the 'How to use product feeds and recommendations' help article for additional details and screenshots External resources:Study by Accenture: Making it personal - Why brand