The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M
Bonjour à tous,Merci d’avoir participé à notre atelier “Créer un template e-mail pour Black Friday”.Pendant cette session, nous avons :Revu les fonctionnalités principales du nouvel éditeur d’e-mail de Klaviyo Créé un template d’e-mail de base en suivant les bonnes pratiques de design Exploré les conseils pour créer des e-mails qui se démarquent pendant le Black FridayVous trouverez ci-dessous l’enregistrement de la session : Ressources additionnelles :Checklist comprenant les étapes de la création du template Klaviyo's New Template Editor vs. Classic Template Editor Getting started with opt-in related pages for a list Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à email@example.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Au plaisir de vous revoir lors d’un prochain webinaire !Mai
Hey folks! Our marketing team just released some incredibly helpful data around how US consumers plan to show for BFCM given inflation and economic headwinds. For instance, 99% of US consumers are feeling inflation but 65% say they will spend the same or more on BFCM as they did last year. The report breaks everything down into 13 different demographics so you can properly segment, and looks at various retail sectors as well (fashion versus tech, etc.) to see how different demographics plan to shop in those verticals. Check it out all out on our blog! And join our webinar on Wednesday, 10/26, to ask any questions:
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)
This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)
Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions
Calling all European brands! Whether you are planning on attending the live session or you’re simply interested in learning more about what Black Friday has in store this year, you’re in the right place. Below you’ll find the recording of today’s session, and some helpful resources to help you go forth and conquer this Black Friday - including our exclusive Black Friday Guide on which today’s strategy session was based. Additional resources: Black Friday guide Guide to building inflation-proof relationships NPT UK charitable giving statistics [Blog] 15 real Black Friday Cyber Monday email campaign examples and results [Blog] Black Friday down? Not for these 160k brands Want more? Check out our Community Black Friday hub, where you can find all the resources you need to have your best Black Friday yet!
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)
Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the recording below. In this session, we covered:2021 Cyber Weekend data and trends- regarding advertising and customer spending habits Different promotional strategies based on business goals Real examples from Klaviyo customers Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org. Want to learn more?Join Build your
Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian
Thank you for joining today’s training! During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow You can watch the recording below: Useful links:Where is Klaviyo SMS available? Understanding how UK GDPR and PECR affect SMS How to turn on SMS in Klaviyo Understanding UK SMS Sending Numbers How to request a UK long code or short code Create a Mobile Terms of Service in Klaviyo Guide to Collecting SMS Consent Review your SMS settings Guide to SMS Quiet Hours in Flows Additional learning resources: Follow our SMS strategy certificate or check out our upcoming live trainings. Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
Hi there!This post contains resources related to our live training [Strategy session] SMS marketing strategy (UK) which takes place every couple of weeks. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingDuring this session, we:Reviewed SMS sending best practices Discussed how to integrate SMS into your current strategy Explored use cases and examples of effective SMS strategies Additional learning resourcesHelp center articles:How to get set up with SMS in Klaviyo Understanding SMS consent collection Understanding how UK GDPR and PECR affect SMS Understanding your SMS settings Guide to SMS and MMS quiet hours in flows How to create a mobile terms of service in Klaviyo How to create and use quick responses How to add, update, or delete SMS custom keywords Guide to SMS conversations How to use Klaviyo email and SMS togetherAcademy courses:SMS strategy certificate-Have a question? Comment below and we’ll get back to y
In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content If you missed this session or you would like to review, you can check out the replay here:https://klaviyoacademy.wistia.com/medias/8zjmo639scWhile this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email email@example.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Attend our [Strategy session] Understanding email and SMS d
Hey Klaviyo Community! I’m Mason from the Klaviyo Academy team. I’m excited to announce the launch of the brand-new deliverability certificate! Let’s face it, deliverability can be tricky. Whether you are a seasoned marketing professional or you wear every hat at your company, Klaviyo is here to empower you to make deliverability work for you instead of against you. In this certificate, you’ll learn best practices from deliverability experts to improve your deliverability. By the end, you’ll have the knowledge you need to boost message performance and strengthen your sender reputation. Improving your deliverability is one of the most impactful ways you can increase customer engagement and your return on investment. Getting deliverability certified adds a powerful tool to your marketing tool belt and a shiny badge in the Klaviyo community. You’ll also get to show off your certificate on LinkedIn and add it to your resume to highlight your achievement! The certificate course should on
Recap discussion: [Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for small/midsize businesses)
Hi there, Whether you were able to attend our session live or not, you can find the recording below. In this session, we covered:Understanding Cyber Weekend Reviewing last year’s Cyber Weekend performance Crafting your Cyber Weekend sending strategy Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links:How to create an engaged segment How to create a segment of VIP customers How to create an unengaged segment About Custom Reports in Klaviyo How to build a campaign performance report Campaign performance by audience (NEW) Guide to Collecting SMS Consent Ecommerce email benchmarks by industry Ecommerce SMS benchmarks by industry Understanding peer groups, benchmarks, and how Klaviyo uses your data Understanding Deliverability Best Practices Additional learning resources: [Interactive workshop] Build your Cyber Weekend audiences (for small and midsize businesses) Enabling SMS (North America) Enabling SMS (UK) [Strategy session] Cyber Weekend offer and p
Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form. Here is a summary of changes: Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms) Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I put together with the changes, so let us know... What would you change? What is the new nav missing? What do you like? How has this change impacted your daily workflow on Klaviyo? -Mike
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
Hello Community members, One of our large initiatives this year in 2022 was to provide more opportunities for you to collaborate and network with your peers.Earlier this year, we launched our first public user group - the Developer group. This group focuses on allowing developers to discuss projects and gather inspiration from each other on what is possible through our Klaviyo API. After the success of our first user group, we’re expanding beyond the developer experience to offer more personalized and curated content to guide and inspire you.Starting today, joining our Developer group will be our three new industry specific groups:Apparel & Accessories group Health & Beauty group Food & Beverage groupThis is all thanks to the insightful feedback, comments, and poll responses we received from everyone earlier in the year from the What’s the deal with Groups? post! It’s no surprise that these groups are the first of many that will be joining our Community groups. Is your busi
Recap discussion: [Interactive workshop] Build a Cyber Weekend email template (for enterprise businesses)
Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:built an email template using the new editor discussed design principals to increase click rate and placed order rateKey takeaways:Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. Keep the business objective in mind when designing- simple and direct will increase clicksAdditional resources:Email design tips New Template Editor vs. Classic Template Editor We hope to see you again soon!Happy sending :) -Gillian
This week’s Friday FAQ: is a dedicated sending domain right for your business? Join Julie to learn about the differences between a shared and dedicated sending domain and how to decide which is right for your business.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training
Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards Google Ads Rules-based product recommendations A/B testing for flows emails Two-way SMS in UK/AUS New template editor conversion Klaviyo APIs Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.
Maximize your ROI from email and SMS with new features and updates from our Klaviyo Product Event. Learn more about what’s new at Klaviyo. Here’s what you can look forward to: New Klaviyo APIs we’re re-writing existing APIs, releasing all new endpoints, and creating new tooling to speed up development Google Ads audience targeting Rules-based product recommendations Virtual contact cards Two-way SMS – available in the United Kingdom and Australia Campaign performance by segment A/B testing for automated flowsLet us know what you think in the comments: What are you most excited about? What other updates would add value for you and your business?
New Topic Guidelines
If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.
Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.
Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.
Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.
Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.
Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.
Most helpful members this week
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentialsLog in with Klaviyo
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.