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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

638 Topics
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your BFCM audiences in Klaviyo (for medium and large businesses)

This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!You can find the recording below (once available):  In this session, we built out four BFCM segments: Engaged with MPP VIPs Espresso shot/last call UnengagedYou can see all of the conditions used in this reference sheet. BFCM resources:Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices  [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo  Additional learning resources:[Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] How to Configure Custom Reports to T

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Emily Shea
Klaviyo Employee
1 year ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Créer un template d'e-mail pour Black Friday

Bonjour à tous,Ce post contient toutes les ressources relatives à notre atelier virtuel [Interactive workshop] Créer un template d'e-mail pour Black Friday.  Enregistrement de la session Pendant cette session, nous avons :étudié l’anatomie d’un template d’e-mail Black Friday parfait  créé ensemble un template d’e-mail pour le Black Friday qui est optimisé pour le taux de clics dans Klaviyo  Liens utilesFiche référence contenant les instructions Hub Black Friday Cyber Monday Ressources additionnellesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Message personalization reference (liste des tags dynamiques) Email clipping troubleshooting My email looks different when viewed in Microsoft Outlook Dark mode email design best practices Outils de prévisualisation d’e-mail (Klaviyo integrations directory) Cours Black Friday Cyber Monday sur Klaviyo Academy -- Besoin d’aide ? Posez vos quest

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mai.tran
Klaviyo Employee
1 year ago
ebusiness pros
Partner - Silver
ebusiness prosChampion & Partner
published in Show & Tell
How to unlock '23 BFCM marketing success: four lessons from 2022 marketing examples

Hi all! Sharing our experiences and strategies with one another is what makes the Community a unique space to grow and learn together. With that in mind, I’m sure many of you are eager to learn what insights we can leverage from the past to positively impact our Cyber Weekend results this year! l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend last year. There’s one brand whose efforts flopped, so you can learn from their mistakes too. You can use these strategies in your own plans so your 2023 Black Friday and Cyber Monday promotions shine. Let’s dive in with what to avoid first, before we celebrate what succeeded. What not to do A women’s skincare and razor brand has a reputation for developing innovative products. One thing they do well is bundling complementary items all year round. During BFCM 2022, they did a site wide discount of 25% that also applied to product bundles. I sub

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ebusiness pros
Partner - Silver
1 year ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below:  In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse o

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Vivian.Asonye
Community Manager
1 year ago
kevin.twomey
Klaviyo Employee
kevin.twomeyKlaviyo Employee
published in Product Updates & Announcements
How to segment on consent

We’re excited to announce an intuitive way to segment on someone’s current ability to receive email, SMS, or mobile push marketing and how it happened. This brings all our new, more granular email marketing consent fields to segmentation. For a quick refresher, check out this community post! What is it? We’ve updated our segmentation conditions for marketing consent with more intuitive language and added new fields so you can further refine your audience based on how they became able (or unable) to receive marketing.  Simplified segment conditions There is now one condition called “If someone can or cannot receive marketing”, which is the new way to filter for:“If someone is or is not suppressed for email” “If someone is or is not consented to receive SMS” “If someone has a push token” Automatically updated segments  This update only changes the language used in your segment definition. It did not change who was included or excluded from your segment. All of your existing segments that

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kevin.twomey
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
An update on Klaviyo tracking for Shopify merchantsNews

Klaviyo is now integrated with Shopify’s Customer Privacy API so we can adhere to the Customer Privacy settings you have selected in your Shopify account. These settings dictate how we use cookies to collect and store data for your online store visitors in the EU, EEA, UK, and Switzerland. What impact does this have on my Klaviyo account?Based on your Customer Privacy settings in Shopify, Klaviyo may not track onsite events (Active on Site, Viewed Product, and Added to Cart) for visitors to your Shopify store in the EU, EEA, UK, and Switzerland, unless they have provided consent.You may notice a decline in the volume of onsite events in your Klaviyo account going forward. These events are often used to build segments, trigger browse abandonment or cart abandonment flows, or target onsite forms. Online store visitors in the European regions mentioned above who have not provided consent for onsite behavioral tracking will be excluded from these Klaviyo activities.  Why is this update bei

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R
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
September's Community Allstars & new Superusers

Welcome back to the Klaviyo Community, where we value the spirit of collaboration and camaraderie among individuals who share common goals. Together, we create an environment brimming with valuable business and technical insights, mutual support, and constructive feedback. We're truly humbled by the outstanding contributions from every member of our community.Now, it's time for us to applaud the exceptional achievements of our top performers from September. Prepare to be inspired as we shine a spotlight on these remarkable individuals who have not only advanced our community, but also continue to set a higher standard of excellence. Join us in this celebration and let their success ignite the flames of inspiration in all of us!Let’s celebrate our top contributor!🏆 Allow us to celebrate a true powerhouse: Andy Dawson, also known as @bluesnapper. 🌟 Andy has contributed 8 detailed best answers, woven into 21 spot-on responses to our community's questions. 👏🔥 But that's not all–Andy's

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ebusiness pros
Partner - Silver
1 year ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rate  Useful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses -- Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner D

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mai.tran
Klaviyo Employee
1 year ago
worcestershiresauce
Active Contributor I
worcestershiresauceActive Contributor I
posted in Strategies for acquisition
Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

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worcestershiresauce
Active Contributor I
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Strategies for acquisition
10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

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Spark Bridge Digital LLC
Partner - Gold
1 year ago
J
Contributor I
julia.voucherifyContributor I
posted in Show & Tell
Voucherify & Klaviyo for BFCM Success

 Hi all!Once a brand experiences rapid growth, maintaining personalized communication that goes beyond "Hi {first_name}" becomes an exceedingly challenging task unless appropriate tools are in place. Targeted incentives, loyalty offers, or referrals do wonders for livening engagement up.  Voucherify <> Klaviyo Voucherify Promotion & Loyalty Engine now integrates with Klaviyo. It means that you can:Share various codes, including promo codes, referral codes, loyalty card codes, and gift cards via Klaviyo campaign. Distribute campaign details such as release dates, QR codes, or links to customer dashboards. Store and update custom attributes within Klaviyo. Create and edit customer profiles within Klaviyo.See how to connect Voucherify with Klaviyo: https://www.voucherify.io/integrations/klaviyo

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J
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Supercharge your BFCM email & SMS planning and WIN!

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert.  invitation to join one of our highly sought-after community Superuser group virtual meetups. Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together!Your next challenge if you ch

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ashley_mcdermott
Klaviyo Employee
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Sex, drugs, and DTC: How “Taboo” Brands Are Owning Marketing

Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing  While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?

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J
Contributor II
1 year ago
inboxingmaestro
Partner
inboxingmaestroPartner
published in Show & Tell
Reporting best practices to ensure Black Friday/Cyber Monday success

As the holiday season approaches, businesses worldwide gear up for one of the busiest and most lucrative periods of the year: Black Friday and Cyber Monday (BFCM).  These shopping events offer a significant opportunity for brands to boost sales and revenue. However, to make the most out of these campaigns, ensuring deliverability best practices is crucial. Campaign reporting  and a holistic view of analytics plays a pivotal role in this process, as it enables businesses to gauge the effectiveness of their marketing efforts and optimize their strategies for maximum impact. Let’s delve into the best practices for campaign reporting and analytics to ensure that your deliverability is BFCM ready. 1. Define clear objectives Before building any campaign, it is essential to set clear and specific objectives. While working with many clients, often across multiple industries, most marketers simply run “business-as-usual campaigns” without a defined and clear goal and purpose. Without a defined

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inboxingmaestro
Partner
1 year ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content  Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

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Vivian.Asonye
Community Manager
1 year ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording  In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar) Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM  Attend [Strategy session] Understand email and SMS deliverability  Take our Academy Course on Black Friday Cyber Monday strategies!  

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mai.tran
Klaviyo Employee
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Show & Tell
Best practices for Cyber Weeknd and winter holiday strategies recap [Superuser event]

Hi all!  What a great time we had together for our Superuser quarterly networking and strategy session yesterday!  We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB !  Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers!  To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!  

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Taylor Tarpley
Community Manager
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends  Traditional discounting strategies and examples  Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane  Sample customer segments and relevant campaigns  Bonus: A BFCM calendar! You can watch the replay of this training below:  While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM  Attend [Strategy session] Understand email and SMS deliverability  Take our Academy Course on Black Friday Cyber Monday strategies!   Additional help center resources:How to add a countdown timer to an email  How to create customer engagement tiers  How to use signup forms to offer tiered discounts Feel free to c

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Emily Shea
Klaviyo Employee
1 year ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Strategies for conversion
Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

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retention
Partner - Platinum
1 year ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap!

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mai.tran
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
... So What's Next: Advanced Segmentation

 Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments! We’ve heard you ask:  🤔  I understand the basics, but what do I do next?  👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue?  😱 On the flip-side, how do I send to an engaged audience without missing out on revenue? Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year.  In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here. Happy Segmenting!! A giant shoutout to @lucina.rowe for creating this amazing content for our Community Members, thank you!If this is content you’d like to see more of give it LIKE, and if you hav

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stam_marko
Expert Problem Solver II
1 year ago
A
Active Contributor I
arbradorActive Contributor I
posted in Strategies for acquisition
Landing Page app

Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!

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A
Active Contributor I
1 year ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
published in Strategies for conversion
5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy.  As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

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Brett_Gatsby
Problem Solver IV
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

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mai.tran
Klaviyo Employee
1 year ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth  Capturing subscribers on your owned marketing channels Driving growth with social proof  Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below:  This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

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Vivian.Asonye
Community Manager
1 year ago
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