The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

548 Topics

julie.accardo
Community Manager
julie.accardoCommunity Manager
posted in Live training recordings

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

 These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions.  🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings.  For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m.  GMT, EST, PST Klaviyo Support (technical account questions, troublesho

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J
Contributor I
1 year ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Own your relationships after the holidays (for entrepreneurs)

Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

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Emily Shea
Klaviyo Employee
1 year ago
David To
Klaviyo Employee
David ToKlaviyo Employee
published in News & Announcements

Recent Bot ActivityNews

On December 4, 2022 a bot profile was created within the platform, which posted comments within several threads and user groups. This profile has since been banned and removed from the Community. We are implementing additional procedures and filtering to ensure malicious accounts are blocked from the platform. Per our terms and conditions, The Community is here to support and connect Klaviyo users. It is not meant to be a platform to promote third-party products, services websites and organizations.Furthermore, any posting of content that would be classified as spam, advertising, junk mail, or any other form of unauthorized solicitation will be removed. Further, do not share content that contains malicious computer code, such as computer viruses or spyware.We apologize for any inconvenience this may have caused. Thank you for being a part of the Klaviyo Community.Best,David

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David To
Klaviyo Employee
1 year ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in News & Announcements

Your post-Black Friday/Cyber Monday resource guide (BFCM)

Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business

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mai.tran
Klaviyo Employee
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Show & Tell

How To Win Back Your Users Effectively

Hi Community!  Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details.  How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back.  Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip

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Jameswalon
Contributor I
1 year ago
Akers Digital
Partner - Silver
Akers DigitalPartner - Silver
published in Show & Tell

How to target your customers from every angle

Hi Community! Tim here. Email marketing as a type of combat  It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase.  How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing.  As the n

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Jameswalon
Contributor I
1 year ago
Benjamin at GROWTH Croissance
Contributor IV
Benjamin at GROWTH CroissanceContributor IV
posted in Show & Tell

Forms scheduling feature is awesome

Sorry but I can’t resist to express my joy about the recent form schedule feature… Awesome !

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jordge
Contributor I
1 year ago
cassy.lee
cassy.leeKlaviyo Alum
posted in Show & Tell

Recap of Doe Lashes & Octane AI AMA

We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes”   Have more questions about how to use a quiz? Share them with us in the comments below!  

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Taylor Tarpley
Community Manager
1 year ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)

Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci 

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carluccigillian
Klaviyo Employee
1 year ago
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in News & Announcements

[Klaviyo Status] Delays in Real-Time Segmentation + Intermittent Issue with App Accessibility

Hello Community! Klaviyo is currently experiencing two incidents:Delays in Real-Time Segmentation Delays of up to 1.5 hours in real-time segmentation processing. Flows triggered by segments, as well as segment-targeted forms, may also currently be impacted. We are actively working to restore real-time processing Intermittent Issue with App Accessibility Around 2 pm on 11/25/22 we noticed some intermittent outages and timeout within our application. We are currently investigating the issue We’ll continue to provide updates pertaining to both incidents on our Public Status Page. To receive automated updates pertaining to these specific incident, we recommend subscribing to each of them by clicking the subscribe to updates button at the top of the page.Thanks for being a part of the Klaviyo Community!David

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David To
Klaviyo Employee
1 year ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Show & Tell

Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)

Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below:  In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!

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mai.tran
Klaviyo Employee
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

Applications are LIVE for '23 Community ChampionsNews

Calling all Partners! I’ve got some exciting news to share.  Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resources as thought leaders in the industry.  Our Community Champions are an integral pillar to our platform and we want YOU to be a part of it!  Have more questions about the program requirements and benefits? Check out our two Champions ‘23 office hours sessions and FAQ article below:Attend our Wednesday, 12/7 office hours session at 11:30-12 PM ET. Join here!  Attend our Thursday, 12/8 office hours session at 11:30-12 PM ET. Join here!   Don’t miss your chance to get more involved in our Community and showcase your Klaviyo expertise. Apply today! 🚀*Our application is now closed* - We will reopen applications for our ‘24 Cohort at

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Taylor Tarpley
Community Manager
1 year ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Show & Tell

10 tips for a successful Cyber Weekend

For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays.  With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for

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Akers Digital
Partner - Silver
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

What is our Community Champions program?F.A.Q.

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about how our program helps make our Community the inclusive, collaborative, and educational space it is!  About our Champions Program 🏆 Community Champions are Partners who lead peer learning within our Community. They are Klaviyo advocates who have a deep knowledge of the product and marketing. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!   FAQs ❓ What does a Champion do? A Champion actively participates in different initiatives across the Klaviyo ecosystem to share their knowledge and insights; for instance, Champions:  Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content in our Show and Tell section Test new content for the Klaviyo Academy  Guest star on live trainings, webinars, podcasts, and social channels  What ar

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Taylor Tarpley
Community Manager
1 year ago
mamajewels
Contributor I
mamajewelsContributor I
asked in Show & Tell

Change my sender name at top of received email

When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?

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David To
Klaviyo Employee
1 year ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in News & Announcements

Let’s Get Certified! Announcing the Klaviyo Product CertificationNews

Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise!  Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla

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ebusiness pros
Partner - Silver
1 year ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in Live training recordings

EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)

Excited for Black Friday? So are we.  Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5.  💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability.  👋  LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host

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jennifer.brisebois
Klaviyo Employee
1 year ago
julie.accardo
Community Manager
julie.accardoCommunity Manager
posted in Show & Tell

Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

  Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group.  approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training:  With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

1
S
Contributor I
1 year ago
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings

Recap discussion: [Live feature walkthrough] Get to know our Google Ads integration

Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration.  Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center

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P
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Live training recordings

Friday FAQ: how do you use dynamic coupon codes?

This week’s Friday FAQ: how do you use dynamic coupon codes? Join Vivian to find out. Sign up for a live training today: https://www.klaviyo.com/events/live-training

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stephen.trumble
Community Manager
1 year ago
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M

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chanel.phelps
Klaviyo Employee
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

Inflation, economic headwinds, and BFCM

Hey folks! Our marketing team just released some incredibly helpful data around how US consumers plan to show for BFCM given inflation and economic headwinds. For instance, 99% of US consumers are feeling inflation but 65% say they will spend the same or more on BFCM as they did last year. The report breaks everything down into 13 different demographics so you can properly segment, and looks at various retail sectors as well (fashion versus tech, etc.) to see how different demographics plan to shop in those verticals. Check it out all out on our blog!  And join our webinar on Wednesday, 10/26, to ask any questions:  

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Taylor Tarpley
Community Manager
1 year ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings

Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)

This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged  Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope

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carluccigillian
Klaviyo Employee
1 year ago
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings

Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)

Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training:  Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions

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chanel.phelps
Klaviyo Employee
1 year ago
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Black Friday in 2022: What European brands can expect

Calling all European brands! Whether you are planning on attending the live session or you’re simply interested in learning more about what Black Friday has in store this year, you’re in the right place. Below you’ll find the recording of today’s session, and some helpful resources to help you go forth and conquer this Black Friday - including our exclusive Black Friday Guide on which today’s strategy session was based.   Additional resources: Black Friday guide Guide to building inflation-proof relationships NPT UK charitable giving statistics  [Blog] 15 real Black Friday Cyber Monday email campaign examples and results   [Blog] Black Friday down? Not for these 160k brands Want more? Check out our Community Black Friday hub, where you can find all the resources you need to have your best Black Friday yet!

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jemmaoleary94
Klaviyo Employee
1 year ago

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