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Analytics and Deliverability

Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

777 Topics
2,349 Replies

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Ashley I.

solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...

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5

inboxingmaestro

solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...

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7

inboxingmaestro

solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...

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3

777 Topics

aman_adscellentContributor I

asked in Analytics and Deliverability

How to decide what CPL is acceptable?

Hi Guys, I’ve started capturing leads from paid ads from one of my client’s store in apparel niche. Currently the CPL is $2.7, which frankly seems a bit high to me, but I’m not sure if I’m right. The account has a $/recipient of $0.05, not sure if it’s useful but the $/recipient of welcome flow is around $4-6 Please advise how do we look at the cost. Thanks,Aman.

wei.heKlaviyo Employee

published in Analytics and Deliverability

I have a very old list that I have not sent to in a while. How can I start sending to it again?F.A.Q.

Before sending to an old list, ask yourself Why?. What is the goal of sending to this list again and why are you doing it now? Oftentimes, emails that have not engaged for over a year are considered unengaged/invalid, and sending to them can put your deliverability at risk. If you decide that it is in your business’s best interest to send to these contacts again, here are some tips to help you get the most out of this list: Start slow. As these contacts are old and have not engaged with your brand in quite a while, there is no rush to contact them all at the same time. Break your list down into smaller lists and gradually send to them over time. Don’t put them back into your regularly scheduled campaign sends where you send to those who are already engaged with your brand. This old list of contacts has not heard from you in quite some time and might’ve forgotten about your brand. The content you send to this old list should re-introduce your brand and try to grab the subscribers att

wei.heKlaviyo Employee

published in Analytics and Deliverability

Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.

Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Yes, the same dedicated sending domain can be shared amongst other Klaviyo accounts. Does the new account need to warm up the domain again? If the domain is already warmed up by a different Klaviyo account, the new Klaviyo account does not need to warm up the sending domain again. However, it’s important to be cognizant of the performance of all Klaviyo accounts that are using the same sending domain, as it will affect the sender reputation of that one domain.

rpaul12Problem Solver I

asked in Analytics and Deliverability

Query Metric Aggregates - Can't group by multiple fields

I would like to be able to group by multiple fields in my query.In my query I set "by": ["Campaign Name", "Subject", "Bounce Type"], However, whenever I do so I get the below error:Length of ‘by’ must be <= 1 Based on the docs it appears that grouping by multiple fields is possible - if not can this be made available? It would prove extremely useful

Andrew.WaltersProblem Solver I

asked in Analytics and Deliverability

How to Create Dashboard Charts with Trends

Hi, the previous dashboard had a way of creating a monthly, weekly, daily, yearly, trend chart for click-rates, open, rates, bounce rates, and spam rates for each individual flow, a flows aggregate, individual campaigns, and a campaign’s aggrigate.I can’t find a way to create this type of chart. Please help. This is having a big impact on my ability to create reports with trends. Thanks!

CohleyDevContributor I

asked in Analytics and Deliverability

Retrieve events for specific set of metrics

Good morning,We need to retrieve the events for a specific set of metrics, e.g.: Received Email, Open Email, Clicked Email, … .With the API we can:Retrieve all the events and remove the no interested: https://a.klaviyo.com/api/metrics/ (one request but we have to filter later) Retrieve the events for each metric https://a.klaviyo.com/api/metrics/{id}/ (multiple requests).Is there a way to do this with a single request without getting all the events? (something like "give me all the events for these metrics")Thanks.

ZachContributor I

asked in Analytics and Deliverability

Query Metric Aggregates

Hi, I am trying to build some reporting using the new API. First one I am trying to pull is Bounced Email metric, split by Bounce Type. Here is the data payload I am working with, not sure what I need to change in order to get the correct response. Ideally it responds with number of hard bounce and soft bounce per day.{ "data": { "type": "metric-aggregate", "attributes": { "measurements": [ "count" ], "return_fields": [ "Bounce Type" ], "filter": [ "greater-or-equal(datetime,2022-07-01T00:00:00)","less-than(datetime,2022-10-24T00:00:00)" ], "metric_id": "U54J6U", "interval": "day", "timezone": "UTC" } }}

GVaughanContributor IV

asked in Analytics and Deliverability

Can you batch send flow emails?

I have a client that wants to import a list of 7500 emails into Klaviyo that he has collected over the years. He thinks that by now some of the leads could be stale.He wanted me to build him a welcome flow repurposing all the blog articles on his website and import the list of contacts to put them through the flow. Hoping that they will contact him for his service.He has not sent emails at this scale from the domain and has never sent an email from Klaviyo. What are my best steps to stop all of these emails going to spam? Is a flow even the right option here?

CC_ArdMoorContributor IV

asked in Analytics and Deliverability

Google Analytics Tracking

I’m looking to set up tracking of my flows and campaigns in Google Analytics. When I select Campaign Value as the static option of Klaviyo - this reports as ‘other’ in Google analytics rather than ‘email’ - can anyone suggest how I make sure this is tracking as Email rather than other?

Maria BatoolContributor I

asked in Analytics and Deliverability

How can I see the type of bounced emails and then remove them from my list?

I want to know how can we see in klaviyo the reason and type of bounced email? And also how can we remove bounced emails from email list?

MadoraMakKlaviyo Employee

posted in Analytics and Deliverability

Apple Privacy Protection (MPP) Cheat Sheet

Apple Privacy Protection (MPP) Cheat SheetSince Apple launched the new iOS 15 in 2021, we know you have a lot of questions around Apple Privacy Protection and how it impacts your email marketing strategy. The Growth Success team is here to break down key takeaways about this feature and share strategies on ways you can adapt to these new changes. Check out our Apple Privacy Protection Cheat Sheet link above! Frequently Asked Questions about Apple Privacy Protection: 1. Are Open Rates important anymore?Open rates will likely always be inflated due to the Apple Privacy Protection. We recommend the following: Open Rates stay consistent around the same percentage across all campaign sends. Look at Advanced Reporting in a Campaign to make sure all inbox providers are seeing similar rates as Apple Privacy Protection does not trigger if the email lands in spam so it is very obvious when an inbox provider is landing in spam. Prioritize tracking Click Rate (not CTR) to make sure it is ove

AdamBakContributor I

asked in Analytics and Deliverability

API "since" parameter is not working as expected

Hi,I have this account for testing the API and I started my first campaign 1 day ago. All endpoints work, but I am having issues with the metric timeline endpoint to fetch events of all metrics https://developers.klaviyo.com/en/reference/metrics-timeline . When not specifying the ‘since’ parameter I get all my event data (5 events) :curl --location --request GET 'https://a.klaviyo.com/api/v1/metrics/timeline?count=100&api_key=APIKEY'When I specify the ‘since’ to right now I get all my event data (5 events) :curl --location --request GET 'https://a.klaviyo.com/api/v1/metrics/timeline?count=100&api_key=APIKEY&since=1665566767'When I specify the ‘since’ parameter to 2 days ago (10 October 2022 01:52:22 : ‘1665366742’ ) I get NO data:curl --location --request GET 'https://a.klaviyo.com/api/v1/metrics/timeline?count=100&api_key=APIKEY&since=1665366742'When I specify the ‘since’ parameter to 12 April 2032 : ‘1965366742’ I would expect to get no data, but i still receive

yoghan9Contributor I

asked in Analytics and Deliverability

3 Month Deliverability Issue

I am working with a brand for 3 months now, and we cannot fix deliverability.We have tried the following:Sending campaigns to only engaged people. Audience is about 100 and open rates are 40%+ Removed all flows except Welcome and Abandon Checkout Directing customers from the PopUp to open their email to receive their discount. Customers will still not follow through to open these emails. Tested Double Opt InEmails are still landing in spam on the Welcome and Flow emails. The list is not growing as we have double opt in and people aren’t approving it.Is there a case to just start again with a new sending domain as it seems this domain is lost on us? If so, what would be the process for this?Right now, we cannot generate enough revenue from customers to justify continuing charging this client and we are at loose ends as to what to do next.

ChuckContributor I

asked in Analytics and Deliverability

Time from “First Active” to “Placed Order”

I want to analyze data around how long it takes from being “First Active” to “Placed Order.” In other words, seeing how long it takes before someone makes a purchase through our Shopify store. Any suggestions? I already have it set up so that I can download a customer list from Klaviyo and put the data in a spreadsheet, but I’d prefer to have it native and automated if that’s possible.

proecomPartner - Gold

asked in Analytics and Deliverability

Changing add to cart class for animation

There the class is not static maybe this why add cart is not working. please help me

chocobo15Contributor I

asked in Analytics and Deliverability

Using Shopify Flow to Send Tracking Data to Klaviyo Metric

Hey guys, I’m trying to use Shopify Flow with Klaviyo to accomplish the following:If order is fulfilled & shipping carrier = XXXXX, then send email to customer with special instructionsI have a Shopify Flow configured to look to see if a carrier = XXXX then action = Klaviyo Track Event itemWithin the track even item, I’m trying to pass the tracking number parameter into Klaviyo, and here is where I’m stuck. Since an order can have multiple items, and each item may be shipped with a different carrier, I can’t just pull the fulfillment.tracking_number or the fulfillment.tracking_company parameters and send it to Klaviyo. When I try to reach out Shopify or Klaviyo for help, I just constantly get bounced back and forth between the two companies. It is VERY frustrating so here I am asking the guru’s of the world for help! I am not a programmer, but I am a tinkerer. I know enough to be dangerous but not enough to do anything significant with the knowledge I have :) Any guidance would be

raWildflowsPartner - Silver

asked in Analytics and Deliverability

Added To Cart Snippet on Shopify - changing class

Hi team - I’m working with a new client.She has a Shopify store, Klaviyo integration was already there. I started setting things up and noticed the Viewed Product didn’t fire since August and Added To Cart metric wasn’t even there. Viewed ProductThere was a website update, since then the VP wasn’t firing anymore. I wanted to re-instal, but couldn’t find product.liquid, but product.json. In stead I pasted the Viewed Product snippet in main-product.liquid and it is working right now.Please let me know if there’s another best practice in this case. Added To CartI’ve read the documentation and watched the video’s. No Button ID. So looking for the class notation. Unfortunately, I found that the class notation is changing, Every product has it’s own.Extra informationThe store offers pre-orders as well as ‘direct orders’ (?)Would appreciate any help. Feel free to reach out with questions. / RA

KatherineBChampion & Partner

posted in Analytics and Deliverability

Long links of images being flagged for deliverability?

Hi superusers! We use Glock apps for testing deliverability, and often when we see deliverability issues, one of the recommendations from the app is to reduce the length of images links (ie. the link to where the image is stored in Klaviyo, not what the image links to). Since we can’t control the length of those links, wondering if anyone has found a solution to address this? Thanks for your advice!

murdock677Contributor I

asked in Analytics and Deliverability

Why does Shopify report less sales than Klaviyo?

Hello Everyone, I have been facing an issue that my shopify store report less sales than Klaviyo. Is it possible?If yes, can anyone please elaborate ?please guide me on this as soon as possible.screenshots are attached bellowSHOPIFY: KLAVIYO:

IsidroContributor I

asked in Analytics and Deliverability

Is the website tracking code and form code the same?

I have this doud. The webiste tracking code in Klaviyo is<script async type="text/javascript" src="//static.klaviyo.com/onsite/js/klaviyo.js?company_id=publicApi"></script> And the form code is:<scriptasync type="text/javascript" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=publicApi"></script>Is almost the same. Do I need to install both? If I test the webtracking it says is installed correctly, but the form tracking says is not. Website tracking:Form tracking:

wei.heKlaviyo Employee

published in Analytics and Deliverability

Why are my open rates so low?F.A.Q.

There are many factors that can cause low open rates. The first thing to check is whether you are following deliverability best practices, as your open rates directly correlate to your sending practices. You can check out the following Community post to learn more about email deliverability best practices: Email Deliverability Best Practices. In addition, you can also check out this help guide on how to address low open rates: How to Increase Campaign Open Rates and How to Increase Flow Open Rates. If you are already following deliverability best practices and still getting low open rates, go through the following checklist to help you pinpoint the reason why your open rates are low: 1. Check the advanced reports of campaigns and flows to see if the account is having issues with any particular domain. If there is an obvious issue with a specific domain, cut down the sending volume to that domain for some time to improve open rates. Here is a guide on how to improve your sender reputati

Anas Ali KhanPartner

asked in Analytics and Deliverability

Bounce Rate Issue in Klaviyo

Guyz I am getting a huge BOUNCE RATE on automated flows emails. My Client recently purchase the domain from name cheap & started using klaviyo 20 days ago. But In these 20 days time spam, we face bounce rate in every flow Specially in Abandoned Checkout & Customer Thank-You Flow What could be the reason ? after 20 days I sent my first campaign. but I didnt face any bounce rate on campaign, but getting bounce on automated flows? What’s The Solution Abandoned Checkout | 8%First Time Customer Thank-You | 7%Browse Abandoned | 3%Abandoned Cart | 3% Customer Win-Back | 3%Welcome Series | 2% NOTE : These are the bounce rates I got in these 20 days.

CameronHardyContributor I

asked in Analytics and Deliverability

Embedding Google Forms into an email campaign?

Hi everyone,Just a quick question really. As part of a customer feedback campaign that we want to run, I created a Google Form and wanted to embed it into my email, however, for some reason it doesn’t seem to want to work.Here is a link to a screenrecord that I’ve just done of what I can see happening:https://drive.google.com/file/d/1_EroRv7xD-K41ExwT1YTD-C1NZcuDEWX/view?usp=sharingI was just wondering if anyone could help me understand why it won’t work and if they’re any fixes for this? From what I understand by looking at the code, it seems that it is made so that if the form can’t be displayed, then it will display ‘Loading...’ instead.Thank you,Cameron

JmclellanContributor I

asked in Analytics and Deliverability

Creating Dashboard Cards with Tag Filters

I’m currently looking to build a custom Dashboard to track message opens and clicks visually over time based on different tags that I’ve been using for my email campaigns, with a different set of cards for each tag (e.g. Men’s, Women’s, Dual Gender, etc.)I see that using Opens and Clicks for the metric on a blank card allows data to be filtered, but the closest I’ve been able to get to has been filtering by specific message names. Is there a way to filter by Campaign Tags or, if not, is it currently in the works? Or would my best option be to set up custom reports for each tag and creating my own visualizations?Thanks in advance!

John ParkerContributor II

asked in Analytics and Deliverability

Deliverability Issues

Hello,We’ve been experiencing deliverability issues as of late and wanted to ask the community for best practices to implement with our campaigns and flows. Right now one of our solutions is to add the following Flow Filter logic to all flows: Our Do Not Validity list is a list of all addresses we discovered that were Invalid, Spam Traps, etc. Any Feedback? Or, do you think this is a good solution?

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