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Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

  • 232 Topics
  • 317 Replies
232 Topics
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Custom Analytics Event Discussion

Have you had a chance to check out our new product feature: Custom Analytics yet?  We’ve got a great live session this week that will help you walk through how to create three key reports and how to assess the reports for insights leading into Black Friday, including:1. Which products generated the most revenue last season?2. What are our best performing campaigns to date?3. Are there opportunities to improve our current primary flows?We hope to see you on Thursday, November 27th at 2pm EST -- but in the interim, what questions do you have around your Klaviyo data that we can answer?-Julie

1844
Julie Hayes
3 years ago
geanna.flavetta
Klaviyo Employee
geanna.flavettaKlaviyo Employee
published in Live training recordings
Holiday Season Marketing Checklist

Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam.    Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe

2590
geanna.flavetta
Klaviyo Employee
3 years ago
P
Contributor II
Pascal88Contributor II
asked in Live training recordings
Additional Resources, Consulting or White Glove Service for Klaviyo Community?

What is missing from Klaviyo is a white glove treatment from an expert from Klaviyo. By providing this tool, you are assuming everyone wants to become an expert with Klaviyo and has countless hours to learn. The issue is many  « experts » from many tasks websites claim to be experts in Klaviyo and all they end up doing is setting up some basic flows. What would be beneficial is a Klaviyo service that can look at your current implementation, fine tune the flows based on best practices. We would then simply manage the process going forward and take our time understanding the whole system in an optimized state … the alternative is to piecemeal a few flows while you are live and learn on your clients ….  not a great idea!

2214
P
Contributor II
3 years ago
geanna.flavetta
Klaviyo Employee
geanna.flavettaKlaviyo Employee
published in Live training recordings
Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe

11920
geanna.flavetta
Klaviyo Employee
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
The Final Pre-Black Friday Bootcamp is here!

We are so excited for the final pre-Black Friday Bootcamp.  We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too  late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?

1853
Julie Hayes
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Monthly Session: Understanding Your Data, Optimizing Your Growth

Do you ever ask yourself, "Ok, I'm set up with Klaviyo...what's next?"  If so, this is the session for you!  Every month, our two part Session 5: Understanding Your Data, Optimizing Your Growth is held to help you understand your data and identify opportunities to grow your revenue.  We cover:Email Benchmarks, and strategies to improve your benchmarks Best Practices for Optimal Open Rates Revenue Per Recipient improvement strategiesAnd more!Sign up now to improve your open rates, click rates, average order value, and revenue per recipient. What reporting or benchmark questions do you have about your account?

1270
Julie Hayes
4 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Increasing Revenue with a Klaviyo Account Audit

Hello!The Growth Education team is very excited to share our session: “Increasing Your Revenue with a Klaviyo Account Audit” available now on-demand.After watching the session, we’d love to hear from you! Topics we covered included:How to assess your account usage Developing a plan for the highest impact on your ROI How to measure resultsWhat areas do you want to learn more about as it relates to benchmarks/best practices for your email marketing performance? Do you have any flows or campaign questions in advance of the session? Make sure to watch the session to get all of our revenue tips and tricks! Can’t make it? All registrants will receive a recording of the session.

2011
Julie Hayes
4 years ago
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