Strategic advice

Have you ever wanted to make money in your sleep? Klaviyo’s advanced automation tools allow you to do just that! Consumer expectations are high, and it’s more important now than ever before to use automation in email marketing to personalize every touchpoint a customer has with your brand. Klaviyo flows give you the ability to automate personalized and perfectly timed messages that drive conversion and engagement. In this article, I share real-world examples of how Universal Yums uses the core features and capabilities of Klaviyo’s flows—and how you can achieve goals specific to your business

Marketing in regulated industries often feels like an obstacle course of compliance challenges. One wrong word in an SMS can trigger fines. A misplaced claim on a website might get your company sued. As a Klaviyo Champion who has worked extensively across regulated spaces including healthcare, telecom, financial services, gambling, children’s products, spirits, craft beer, cannabis, CBD, hemp, and supplements, I've learned that success isn't about finding shortcuts around regulations. It's about building smarter systems that thrive within them.  Today, I'm sharing proven strategies that will help you stay compliant while driving competitive growth. Let's break down how to do it. 

Have you ever wondered what goes on behind the scenes after a customer hits “buy now”? What turns a one-time purchaser into a loyal, engaged customer? That’s exactly where a CRM (customer relationship management) manager comes in. Our job is to build relationships—and revenue—using data, automation, and the right message at the right time. But it’s not always well understood, especially outside of lifecycle or retention teams. Whether you’re hiring a CRM manager, stepping into the role yourself, or just curious about how lifecycle marketing really works, let’s break it down together. I’ll walk you through what I do, who I work with, and the metrics I focus on to drive results—all based on real, on-the-ground experience. And hey—if you're already in CRM, I’d love to hear how your day compares. Let’s swap notes in the comments be

When it comes to building high-converting marketing strategies, everything hinges on one thing: the customer journey. Whether it's a well-timed welcome series or a compelling abandoned cart email, every touchpoint plays a role in leading a prospect to purchase.Yet, no matter how perfectly you think your funnel is built, there's always one universal truth: funnels leak.Funnel breaks are drop-offs or friction points that cause potential customers to disengage before converting. They show up as unopened emails, ignored CTAs, or bounced sessions, silently dragging down your ROI. They're often easy to miss but can cost you thousands in lost revenue.As someone who obsesses over performance metrics and optimization, I use Klaviyo analytics to uncover these breaks and course-correct fast. Whether you’re managing one ecommerce

About Mint & LilyMint & Lily exists to help women feel extraordinary every day, with jewelry that’s as meaningful as it is beautiful. Our mission is to make high-quality, fashion-forward pieces that allow for self-expression, personalization, and connection, at prices that make luxury feel accessible. Whether it's your name, a birthstone, or an inspiring message, we believe your jewelry should tell your story.We do this by combining premium, tarnish-free materials with direct factory relationships and smart technology, which lets us move fast on trends, keep costs low, and offer thoughtfully made collections that never compromise on style or quality.Meaningful, without the luxury markupMint & Lily started with the idea that jewelry should b

The power of easy: simple steps for big marketing winsEver wondered how to find efficiencies while advancing personalization? Automation is the key, but setting up Klaviyo flows in the right way can truly be a game-changer. Let’s take a deep dive into the world of Klaviyo flows and explore how to automate and optimize your processes without losing that personal touch.Setting the stage for successWith over fifteen years in the marketing game, I’ve seen how automation can take a good strategy to the next level—helping you connect more meaningfully with customers while saving you time. Klav

In 2017, when our team at Hazel Village, an ethically-made stuffed animal company, started its loyalty program – aptly called the Hazelnuts – we did everything manually. Once a month we would assign discount codes to new members of the program, send them their discount codes, tag them on Shopify, and maintain a complex list of customers who had spent more than $250 on our website. Our previous email provider did not have an integration with Shopify, making communicating with Hazelnuts nearly impossible. It was when we switched to Klaviyo and were able to use segmenting and flows to maintain the Hazelnuts that the program was able to grow and thrive in a way it had never been able to before! The rules for how to be a Hazelnut are simple:Spend $250 over more than 2 orders on Hazel Village’s website.  Place at least

Getting started with digital marketing can feel like assembling IKEA furniture without instructions—except instead of shelves, you’ve got fourteen browser tabs open and no clue what half these tools actually do.Here’s the thing…You don’t need more tools. You need a handful that work together, help you grow, and don’t burn you out.That’s what this list is. A straight-to-the-point tool stack built around Klaviyo, made for beginners who want to start strong without drowning in tech. Let’s ground this: what you actually needIf you’re just st

Have you ever wondered how some B2C businesses seem to have an almost magical way of connecting with their customers? The secret isn’t just great products or customer service—it’s about building meaningful, personalised relationships. At SHEIKE, we’ve found that using Klaviyo as a CRM has been one of the best ways to nurture these connections, increase engagement, and ultimately drive more sales.In this article, I’ll share how we use Klaviyo to optimise our marketing strategy and customer relationships. And I’d love to hear your experiences too! How have you used Klaviyo or other tools to boost your customer engagement? Let’s dive in and share what’s been working for us all! 👉 Use Case 1: Customer segmentation for targeted campaignsWhen I joined SHEIKE, one of the first things I introduced was a more s

Thanks Arda for sharing your insights with the Klaviyo Community! Some key tactics for success from the call (jump to minute 35 for this section):Audience segmentation  Early access works  Scarcity messaging  Relevant timing  Email to SMS can drive engagement  Urgency messaging  Make sure Creative considers email  Leverage different mediums and voices Consider post-purchaseThere were 2 questions on the call we were unable to get to:What were your key strategies to build that loyal audience from the early stages? What worked best? 

Thanks so much for sharing your insights with the Klaviyo Community ​@zach.scheimer!  About Criquet ShirtsImagine a world where style meets comfort - Criquet Shirts does just that. I got the chance to sit down with Zach Scheimer, Sr. Marketing Operations Manager at Criquet Shirts to learn more about his journey and Criquet Shirts’ origin story in preparation for our upcoming fireside chat. What struck me was their astute way of redefining classic sophistication with a modern twist. Born from a love of timeless craftsmanship and quality, Criquet Shirts delivers premium shirts that not only look sharp but feel incredible. Whether on the course or out on the town, these shirts effortlessly blend tradition and con

The onsite journey isn’t just a crucial part of a seamless user experience—it’s the catalyst for getting shoppers to cross that line into conversion.If someone is aware of your brand and has landed on your site, you’re halfway there! Our job as marketing experts is to do what we can to reduce the friction between customer and check-out.Using existing customer data will support the development of this process and create the most seamless journey possible.Here are my top 6 areas to focus on if conversion is something you’re driving to improve.1. Sign-up formsSign-up forms are an underrated part of every Klaviyo account. You can use them  throughout your site, not only to gather valuable data but also to targ

Our fireside chat with Rachel Fagan, VP of Marketing at Happy Wax, was filled with incredible insights on resilience, community-driven growth, and data-driven marketing strategies.Rachel shared how Happy Wax overcame a warehouse fire, leaning on their loyal customer community and strategic marketing efforts to rebuild stronger than ever. By leveraging email automation, live shopping events, and personalized CRM strategies, they not only recovered but achieved a successful BFCM season and set the stage for future growth. Watch the event here!Key takeaways from the chat:✅ Community matters – Customers rallied around Happy Wax during challenges, reinforcing the power of engagement and loyalty.✅ Personalization drives retention – Using tools like Klaviyo, Happy Wax creates tailored experiences that keep customers coming back.✅ Live shopping boosts connection – Inte

Have you ever had a subscriber sign up, open a few emails, and then poof—they disappear like your favorite pair of socks in the dryer? (Seriously, where do they go?)Well, let’s talk about how to stop that from happening.In this post, I’m sharing how you can turn those shiny new subscribers into loyal superfans with a nurturing sequence that feels less like a sales pitch and more like a genuine connection. Sound good? Let’s go!Why nurturing subscribers mattersOkay, here’s the deal: getting someone to sign up for your email list is the easy part, but keeping them engaged is where the real connection happens. If you only reach out when you want to se

Email marketing is an effective tool for businesses. While social media and influencer marketing are growing in popularity, email still provides a great return on investment (ROI).To optimize your email marketing strategy, you first need to understand how your competitors are engaging with your shared audience. Competitor analysis helps you uncover opportunities to improve your own approach.Here's a quick guide on how to conduct effective competitor research for email marketing.Identify top competitorsKnow exactly who your main competitors are. These are typically businesses that offer similar products or services and target the same audience as you.Direct competitors should be your focus, here. T