Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)

Userlevel 2
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Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.


In this training, we did the following: 

  • Created a signup form collecting customer birthdays
  • Built a birthday property-triggered flow
  • Reviewed best practices for birthday flows
  • Shared some creative birthday messages for inspiration


Here are some additional resources to guide you through the process:

Klaviyo Blog: 

Klaviyo Help Center: 

Klaviyo Academy:

Share your tips, tricks, and any successful birthday message strategies below! 


Happy sending, 

Vivian Asonye

Customer Education Specialist (APAC)


2 replies


Hi there! This was great, thanks for the tutorial.


In the bonus content it was shown how to target existing profiles that do not have a birthday, but not how to create a way to collect their input and update their profile based on a response via a campaign. 


Could somebody please help with this?

Userlevel 7
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Hey @brodymckenzie,

Great question!

From a campaign, the easiest way to collect a profile’s birthday would be using a button directing users to a specific signup form on your website. 

This can be done by creating an embedded sign-up form housed on a specific page on your website. With this “birthday” sign-up form, you can introduce other strategies. For example, using a show/hide in your flow emails targeting users who have not shared their birthday yet enticing them with a discount or benefit. 

I hope this helps!