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Learn more about how to get the most out of the Klaviyo Community. Stay up-to-date with product announcements and catch recaps of our live trainings.

593 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)

Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci 

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carluccigillian
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
[Klaviyo Status] Delays in Real-Time Segmentation + Intermittent Issue with App Accessibility

Hello Community! Klaviyo is currently experiencing two incidents:Delays in Real-Time Segmentation Delays of up to 1.5 hours in real-time segmentation processing. Flows triggered by segments, as well as segment-targeted forms, may also currently be impacted. We are actively working to restore real-time processing Intermittent Issue with App Accessibility Around 2 pm on 11/25/22 we noticed some intermittent outages and timeout within our application. We are currently investigating the issue We’ll continue to provide updates pertaining to both incidents on our Public Status Page. To receive automated updates pertaining to these specific incident, we recommend subscribing to each of them by clicking the subscribe to updates button at the top of the page.Thanks for being a part of the Klaviyo Community!David

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David To
Klaviyo Employee
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)

Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below:  In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!

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mai.tran
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Applications are LIVE for '23 Community Champions
Applications are LIVE for '23 Community ChampionsNews

Calling all Partners! I’ve got some exciting news to share.  Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resources as thought leaders in the industry.  Our Community Champions are an integral pillar to our platform and we want YOU to be a part of it!  Have more questions about the program requirements and benefits? Check out our two Champions ‘23 office hours sessions and FAQ article below:Attend our Wednesday, 12/7 office hours session at 11:30-12 PM ET. Join here!  Attend our Thursday, 12/8 office hours session at 11:30-12 PM ET. Join here!   Don’t miss your chance to get more involved in our Community and showcase your Klaviyo expertise. Apply today! 🚀*Our application is now closed* - We will reopen applications for our ‘24 Cohort at

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Taylor Tarpley
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
What is our Community Champions program?
What is our Community Champions program?F.A.Q.

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about what our program and why it is so impactful for Klaviyo and our Community!  About our Champions Program 🏆 Community Champions are global Klaviyo brand advocates in the offline and online space. They are ecommerce, industry, and platform experts who have an immense impact on our ecosystem externally and internally. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!      FAQs ❓ What does a Champion do? A Champion actively participates across our Klaviyo ecosystem to share their knowledge and insights; for instance, you can see Champions doing any of a combination of the following:  Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content whether it’s writing an article for our  in our Show and Tell section or our blog Share their

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Taylor Tarpley
Community Manager
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in Product Updates & Announcements
Let’s Get Certified! Announcing the Klaviyo Product Certification

Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise!  Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla

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ebusiness pros
Partner - Gold
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in Live training recordings
EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)
EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)

Excited for Black Friday? So are we.  Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5.  💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability.  👋  LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host

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jennifer.brisebois
Klaviyo Employee
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
posted in Live training recordings
Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

  Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group.  approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training:  With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

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S
Contributor I
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Live feature walkthrough] Get to know our Google Ads integration

Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration.  Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center

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P
Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Live training recordings
Friday FAQ: how do you use dynamic coupon codes?
Friday FAQ: how do you use dynamic coupon codes?

This week’s Friday FAQ: how do you use dynamic coupon codes? Join Vivian to find out. Sign up for a live training today: https://www.klaviyo.com/events/live-training

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stephen.trumble
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M

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chanel.phelps
Klaviyo Employee
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Inflation, economic headwinds, and BFCM
Inflation, economic headwinds, and BFCM

Hey folks! Our marketing team just released some incredibly helpful data around how US consumers plan to show for BFCM given inflation and economic headwinds. For instance, 99% of US consumers are feeling inflation but 65% say they will spend the same or more on BFCM as they did last year. The report breaks everything down into 13 different demographics so you can properly segment, and looks at various retail sectors as well (fashion versus tech, etc.) to see how different demographics plan to shop in those verticals. Check it out all out on our blog!  And join our webinar on Wednesday, 10/26, to ask any questions:  

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Taylor Tarpley
Community Manager
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)

This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged  Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope

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carluccigillian
Klaviyo Employee
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)

Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training:  Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions

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chanel.phelps
Klaviyo Employee
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Black Friday in 2022: What European brands can expect

Calling all European brands! Whether you are planning on attending the live session or you’re simply interested in learning more about what Black Friday has in store this year, you’re in the right place. Below you’ll find the recording of today’s session, and some helpful resources to help you go forth and conquer this Black Friday - including our exclusive Black Friday Guide on which today’s strategy session was based.   Additional resources: Black Friday guide Guide to building inflation-proof relationships NPT UK charitable giving statistics  [Blog] 15 real Black Friday Cyber Monday email campaign examples and results   [Blog] Black Friday down? Not for these 160k brands Want more? Check out our Community Black Friday hub, where you can find all the resources you need to have your best Black Friday yet!

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jemmaoleary94
Klaviyo Employee
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)

Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the recording below. In this session, we covered:2021 Cyber Weekend data and trends- regarding advertising and customer spending habits Different promotional strategies based on business goals Real examples from Klaviyo customers Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more?Join Build your

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carluccigillian
Klaviyo Employee
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Friday FAQ: How do I plan my content calendar for Cyber Weekend?
Friday FAQ: How do I plan my content calendar for Cyber Weekend?

Cyber Weekend is just around the corner! Join Jemma for some quick tips on planning your content calendar for maximum engagement.Looking for more Cyber Weekend strategies? Sign up for a live training today: https://www.klaviyo.com/events/live-training

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Mailbox Manny
Partner - Silver
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Advanced SMS strategies to prep for the holidays

Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian

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A
Contributor II
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Friday FAQ: What are the different types of promotions to use this holiday season?
Friday FAQ: What are the different types of promotions to use this holiday season?

This week’s Friday FAQ: what are the different types of promotions to use this holiday season?If you can’t do deep discounts, tune in as Gillian provides two alternative strategies your customers will love.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

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Taylor Tarpley
Community Manager
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] SMS Marketing Strategy (Europe)

Hi there!This post contains resources related to our live training [Strategy session] SMS marketing strategy (UK) which takes place every couple of weeks. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingDuring this session, we:Reviewed SMS sending best practices Discussed how to integrate SMS into your current strategy Explored use cases and examples of effective SMS strategies  Additional learning resourcesHelp center articles:How to get set up with SMS in Klaviyo Understanding SMS consent collection Understanding how UK GDPR and PECR affect SMS Understanding your SMS settings Guide to SMS and MMS quiet hours in flows How to create a mobile terms of service in Klaviyo How to create and use quick responses How to add, update, or delete SMS custom keywords Guide to SMS conversations How to use Klaviyo email and SMS togetherAcademy courses:SMS strategy certificate-Have a question? Comment below and we’ll get back to y

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jemmaoleary94
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for entrepreneurs)

In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content If you missed this session or you would like to review, you can check out the replay here:https://klaviyoacademy.wistia.com/medias/8zjmo639scWhile this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Attend our [Strategy session] Understanding email and SMS d

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Emily Shea
Klaviyo Employee
Mason
Klaviyo Employee
MasonKlaviyo Employee
published in Product Updates & Announcements
Demystify deliverability: announcing the deliverability certificate
Demystify deliverability: announcing the deliverability certificate

Hey Klaviyo Community!  I’m Mason from the Klaviyo Academy team. I’m excited to announce the launch of the brand-new deliverability certificate!  Let’s face it, deliverability can be tricky. Whether you are a seasoned marketing professional or you wear every hat at your company, Klaviyo is here to empower you to make deliverability work for you instead of against you. In this certificate, you’ll learn best practices from deliverability experts to improve your deliverability. By the end, you’ll have the knowledge you need to boost message performance and strengthen your sender reputation. Improving your deliverability is one of the most impactful ways you can increase customer engagement and your return on investment.  Getting deliverability certified adds a powerful tool to your marketing tool belt and a shiny badge in the Klaviyo community. You’ll also get to show off your certificate on LinkedIn and add it to your resume to highlight your achievement! The certificate course should on

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Dhanzz
Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Friday FAQ: What are the key dates to remember this holiday season?
Friday FAQ: What are the key dates to remember this holiday season?

This week’s Friday FAQ: What are the key dates to remember this holiday season?With Cyber Weekend and the holiday season right around the corner, join Chanel to make sure this is your best season yet.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

370
stephen.trumble
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for small/midsize businesses)

Hi there, Whether you were able to attend our session live or not, you can find the recording below. In this session, we covered:Understanding Cyber Weekend Reviewing last year’s Cyber Weekend performance Crafting your Cyber Weekend sending strategy   Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links:How to create an engaged segment How to create a segment of VIP customers How to create an unengaged segment  About Custom Reports in Klaviyo How to build a campaign performance report Campaign performance by audience (NEW) Guide to Collecting SMS Consent Ecommerce email benchmarks by industry Ecommerce SMS benchmarks by industry Understanding peer groups, benchmarks, and how Klaviyo uses your data Understanding Deliverability Best Practices Additional learning resources: [Interactive workshop] Build your Cyber Weekend audiences (for small and midsize businesses) Enabling SMS (North America) Enabling SMS (UK) [Strategy session] Cyber Weekend offer and p

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mai.tran
Klaviyo Employee
Mike Jaramillo
Klaviyo Employee
Mike JaramilloKlaviyo Employee
published in Product Updates & Announcements
The new nav experience - we want to hear from you!
The new nav experience - we want to hear from you!

 Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form.  Here is a summary of changes:  Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms)  Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I put together with the changes, so let us know... What would you change? What is the new nav missing? What do you like?  How has this change impacted your daily workflow on Klaviyo? ​​​​​​-Mike 

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Bettina
Contributor II
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