The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

397 Topics

jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for large and mid-market businesses)

We’re looking forward to seeing you at the interactive workshop! Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place. You’ll find everything you need below.  In this session, we will cover  What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow  Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY  Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8  How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb  Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples   External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopi

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jemmaoleary94
Klaviyo Employee
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

An update on Klaviyo tracking for Shopify merchantsNews

Klaviyo is now integrated with Shopify’s Customer Privacy API so we can adhere to the Customer Privacy settings you have selected in your Shopify account. These settings dictate how we use cookies to collect and store data for your online store visitors in the EU, EEA, UK, and Switzerland. What impact does this have on my Klaviyo account?Based on your Customer Privacy settings in Shopify, Klaviyo may not track onsite events (Active on Site, Viewed Product, and Added to Cart) for visitors to your Shopify store in the EU, EEA, UK, and Switzerland, unless they have provided consent.You may notice a decline in the volume of onsite events in your Klaviyo account going forward. These events are often used to build segments, trigger browse abandonment or cart abandonment flows, or target onsite forms. Online store visitors in the European regions mentioned above who have not provided consent for onsite behavioral tracking will be excluded from these Klaviyo activities.  Why is this update bei

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David To
Community Manager
1 month ago
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Show & Tell

Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade

Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session.    About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows  Community-building with webinars and loyalty programs  Email design & CTA orientation How to combine email & SMS in flows to increas

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jemmaoleary94
Klaviyo Employee
1 month ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

Unable to access account or log in

 If you are on a free plan and are having trouble accessing your account, please use our Submit a request form to gain access to your account again. Account access issues include: 2 step authentication New device code Forgot password New account owner Account disabled Account Deletion Billing Dispute For any other situations that require email support, upgrade your account.Here are some other resources to help with account access issues: How to turn on two-step authentication Troubleshooting SSO errors How to reset your Klaviyo Password How to change your email address and password Understand multi-account privileges  Support level FAQ FAQ: Klaviyo updates to customer support offerings  ~Chloe

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chloe.strange
Community Manager
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

Take control of your growth

When budgets get tighter, it's important to drive growth through the cost-effective channels you fully own: your website, email, and SMS. With new features designed to help convert more site visitors, drive revenue, and optimize your account, you can make every customer touchpoint count.  Want to see these features in action? Join our upcoming live sessions: Feature walkthroughs Developer Q&A Convert more website visitorsTurn more website visitors into long-time customers with robust sign-up form functionality. Dynamic blocks for signup forms Learn moreScheduled forms  Learn moreFull-page forms   Learn more Drive more revenueBuild a well-integrated marketing strategy with features that help you move faster and expand your reach to more customers.SMS assistant Learn moreSMS in New Zealand  Learn moreIn-editor product feeds  Learn more Optimize and organizeNo more guessing. Rest assured that you’re sending the best content to all the right people.SMS A/B testing in flows Learn moreQu

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stephen.trumble
Community Manager
1 month ago
D
Klaviyo Employee
devinbhatiaKlaviyo Employee
published in Learn with Klaviyo

The strategy upswing: Espresso shotVideo

 I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!

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B
Contributor I
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

FAQ: Klaviyo Updates to Customer Support Offerings

Klaviyo Updates to Customer Support Offerings At Klaviyo, we want to ensure our customers are always getting the support they need. Whether it's through interactions with the Klaviyo team, consulting with peers in the Community, or reading Help Center articles, we aim to provide a comprehensive set of resources to help you troubleshoot. Please note that we are making changes to our support model starting on February 1st, 2023 for any customers on a free account plan, that may impact the level of support accessible to you as an existing user. Any new users joining on our free account plans our platform starting on December 1st, 2022 will also be impacted by these changes.  What changes are being made? Starting on December 1st, 2022, existing free users will begin a 60 day trial of email support. For any new free users, we are also offering a 60 day trial of email support for those who join our platform after this date.  No support changes are being made for any of our paid account plans

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chloe.strange
Community Manager
2 months ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Build your retention audiences for 2023

 Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed  AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time   Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don

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F
Contributor I
2 months ago
Vivian_22
Klaviyo Employee
Vivian_22Klaviyo Employee
posted in Learn with Klaviyo

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for APAC business owners)

Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below:  Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten

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Vivian_22
Klaviyo Employee
2 months ago
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
posted in Learn with Klaviyo

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)

 Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over:  The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month

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julie.accardo
Klaviyo Employee
2 months ago
chelsgrove
Partner - Gold
chelsgroveChampion & Partner
published in Show & Tell

Three keys to unlock optimal subject lines

In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online?  Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike  billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them.  So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using  your subject lines!  Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are:  1. Length  The character limit for subject

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chelsgrove
Partner - Gold
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

130+ New ways to fuel growth in 2022

Klaviyo keeps getting better and better… As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth. Read the entire blog post here. What better way to ring in the New Year than by reflecting on some of our favorites from 2022? We’re raising a glass to some of our favorite features from the year: Take control of your data with: Webhooks in flows New Klaviyo APIs Streamlined omni channel communication: Google Ads integration New email template editor Virtual contact cards  Cheers to you!We love seeing our customers bring these features to life. You are the inspiration for our innovation. We’ve launched over 130 (and counting!) new features this year all to help fuel your growth with Klaviyo. Here’s to an even bigger and better 2023 – wishing you a Happy Holiday season and joyous New Year! 

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stephen.trumble
Community Manager
2 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

Thanks for making 2022 an incredible year in the Community!

Hello Community!  In the spirit of gift giving and commemorating the year before a new one begins, we’d like to say THANK YOU! Thank you for making this Community the collaborative and inspiration platform it is! We want to take a moment and personally thank those of you who contributed so much to the Community this year before 2023 arrives.    Giving the Gift of Curiosity:  These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts!  @sarah.g @Vbeebs @armedandgorgeous @Nick_rackattack  @lex_zap      Giving the Gift of Product Knowledge:  Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers!   @Jakub  @Akers Digital  @ayyub_here   @KeviSunshine @Edgar Emmanuel  @KatherineB @MNgo @Kwei  @dartacus  @Lucia937  @Daniel F13  @doanthan    Giving the Gift of Problem Sol

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KatherineB
Partner - Platinum
2 months ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Show & Tell

How to engage your unengaged segments after the holidays

 In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services.  Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement:  90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed  Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur

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Akers Digital
Partner - Silver
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

New Overview Dashboard transition

Earlier this year we released a new Overview Dashboard while allowing you to use the current analytics dashboard if you weren’t ready to transition. The new dashboard is your one-stop-shop to view all your core Klaviyo metrics. With the new dashboard you can: Customize views to fit your business needs Quickly identify trends with new visualizations Compare your performance to your peers with built-in benchmarks View side-by-side channel performance to identify which channels have the highest conversion The new Overview Dashboard will replace the existing analytics dashboard on December 30, 2022. Starting on December 30, we will be sunsetting the previous analytics dashboard, which means you will no longer have access. Please be sure to set up and customize your new dashboard to continue to view and analyze your performance.Review our Help Center article with more details on how to set up your new dashboard. The Community team is available to answer any questions if any arise.Star

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stephen.trumble
Community Manager
2 months ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion : [Strategy session] Comprendre la délivrabilité e-mail

Bonjour à tous,Que vous ayez pu participer à notre webinaire “Comprendre la délivrabilité e-mail” en direct ou pas, vous retrouverez ci-dessous le replay de la session :  Pendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité  Comment évaluer sa délivrabilité, les spécifités françaises (Orange et SFR) Que faire en cas de mauvaise délivrabilité Domaine d’envoi d’emails dédié : qu’est-ce que c’est, pourquoi en avoir un Prêts à implémenter ces idées ?Commencez par évaluer votre délivrabilité en utilisant la fonctionnalité Benchmarks ou encore les benchmarks publics. Identifiez les stratégies à prioriser. Créez et testez différents segments selon le niveau d’engagement de vos abonnés.  Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici d

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mai.tran
Klaviyo Employee
3 months ago
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Strategy session] Own your relationships after the holidays (for small/medium-sized businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.  In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

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jemmaoleary94
Klaviyo Employee
3 months ago
inboxingmaestro
Partner
inboxingmaestroChampion & Partner
posted in Show & Tell

How 'Mindset' plays an important role in email marketing?

The most important aspect of email marketing is not just about building an opt-in quality list or designing beautiful email templates or writing compelling persuasive copy or even playing with the automation workflows...Of course, all these aspects are crucial elements of your email engine...But, even before that, there's this 'ONE' thing that you ("as entrepreneurs & marketers") have to change, if you want to see long term predictable results from your email programs...And, that #1 thing is the "RIGHT MINDSET" to -- treat email address as a 'person';- build a true relationship with them the moment they exchange their email address with you - think for once 'how much you truly know them, their pain points & preferences';- move from list marketing mindset to relationship marketing mindset;- transition from “one-size-fits-all” to triggered and personalised communications;- be present at every phase of their customer lifecycle & ensure sending the right & relevant email at

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inboxingmaestro
Partner
3 months ago
inboxingmaestro
Partner
inboxingmaestroChampion & Partner
posted in Show & Tell

3 Email Growth Strategies To Improve Deliverability & Email ROI

If you really want to bring great results from your email marketing to make a positive impact on your business, you must:1) Focus on your list building methods:- Be it your website, landing pages, app, social networks, POS, etc. - building a quality productive list (aka double opt-in) is a key. If you believe that double opt-in strategy will impact your business because your list growth will be slow, then you’re wrong! Focus on quality, and not quantity. Period!- Don’t avoid securing your email capture forms across all your digital assets using captcha / real time email validation to safeguard your email programs. You never know when you’d become a victim of next bot attack like list bombing.2) Focus on your list housekeeping:- Keep it simple & smart in your targeting & segmentation by tightening the engagement criteria across your segments.- Stop sending emails to people who haven’t really engaged with your emails in the last 3 months. Take a step back and understand why they

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inboxingmaestro
Partner
3 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

Thank you '22 Champions for your help to prep for Cyber Weekend!

We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N.  Tim aka @Akers Digital  Chelsea aka @chelsgrove  Omar aka @Omar  Peyton aka @Spark Bridge Digital LLC  Mat aka @mat.bingham  Bryan aka @In the Inbox  To learn more about our Champions and how to connect with them further, check out their profiles on ​our Champions page. 🏆  Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣   

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ashley_mcdermott
Klaviyo Employee
3 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

New and notable: Klaviyo product updates

Looking for the latest on Klaviyo SMS features? Interested in new signup form and preference page capabilities? Read on to see the new features and integrations we’ve added this month to help you have a strong seasonal strategy.   There’s a lot to prioritize during November with the holiday season in full swing. For this month, we focused on launching new SMS offerings, enhanced signup form and preference page capabilities, and released new integrations. Read on for insight into these products and start incorporating them into your seasonal marketing. Read the blog for more details!November product highlightsSMS assistant  SMS in New Zealand  Scheduled signup forms Redesigned consent pages Scopes for private API keys Litmus integration Klevu integrationShare with the community what updates you are most excited for in the thread below! 

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Spark Bridge Digital LLC
Partner - Gold
3 months ago
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

 These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions.  🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings.  For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m.  GMT, EST, PST Klaviyo Support (technical account questions, troublesho

3
J
Contributor I
3 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Strategy session] Own your relationships after the holidays (for entrepreneurs)

Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

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Emily Shea
Klaviyo Employee
3 months ago
David To
Community Manager
David ToCommunity Manager
published in News & Announcements

Recent Bot ActivityNews

On December 4, 2022 a bot profile was created within the platform, which posted comments within several threads and user groups. This profile has since been banned and removed from the Community. We are implementing additional procedures and filtering to ensure malicious accounts are blocked from the platform. Per our terms and conditions, The Community is here to support and connect Klaviyo users. It is not meant to be a platform to promote third-party products, services websites and organizations.Furthermore, any posting of content that would be classified as spam, advertising, junk mail, or any other form of unauthorized solicitation will be removed. Further, do not share content that contains malicious computer code, such as computer viruses or spyware.We apologize for any inconvenience this may have caused. Thank you for being a part of the Klaviyo Community.Best,David

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David To
Community Manager
3 months ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in Learn with Klaviyo

Your post-Black Friday/Cyber Monday resource guide (BFCM)

Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business

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mai.tran
Klaviyo Employee
3 months ago

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