The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for large and mid-market businesses)
We’re looking forward to seeing you at the interactive workshop! Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place. You’ll find everything you need below. In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopi
An update on Klaviyo tracking for Shopify merchantsNews
Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade
Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas
Unable to access account or log in
If you are on a free plan and are having trouble accessing your account, please use our Submit a request form to gain access to your account again. Account access issues include: 2 step authentication New device code Forgot password New account owner Account disabled Account Deletion Billing Dispute For any other situations that require email support, upgrade your account.Here are some other resources to help with account access issues: How to turn on two-step authentication Troubleshooting SSO errors How to reset your Klaviyo Password How to change your email address and password Understand multi-account privileges Support level FAQ FAQ: Klaviyo updates to customer support offerings ~Chloe
Take control of your growth
When budgets get tighter, it's important to drive growth through the cost-effective channels you fully own: your website, email, and SMS. With new features designed to help convert more site visitors, drive revenue, and optimize your account, you can make every customer touchpoint count. Want to see these features in action? Join our upcoming live sessions: Feature walkthroughs Developer Q&A Convert more website visitorsTurn more website visitors into long-time customers with robust sign-up form functionality. Dynamic blocks for signup forms Learn moreScheduled forms Learn moreFull-page forms Learn more Drive more revenueBuild a well-integrated marketing strategy with features that help you move faster and expand your reach to more customers.SMS assistant Learn moreSMS in New Zealand Learn moreIn-editor product feeds Learn more Optimize and organizeNo more guessing. Rest assured that you’re sending the best content to all the right people.SMS A/B testing in flows Learn moreQu
The strategy upswing: Espresso shotVideo
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
FAQ: Klaviyo Updates to Customer Support Offerings
Klaviyo Updates to Customer Support Offerings At Klaviyo, we want to ensure our customers are always getting the support they need. Whether it's through interactions with the Klaviyo team, consulting with peers in the Community, or reading Help Center articles, we aim to provide a comprehensive set of resources to help you troubleshoot. Please note that we are making changes to our support model starting on February 1st, 2023 for any customers on a free account plan, that may impact the level of support accessible to you as an existing user. Any new users joining on our free account plans our platform starting on December 1st, 2022 will also be impacted by these changes. What changes are being made? Starting on December 1st, 2022, existing free users will begin a 60 day trial of email support. For any new free users, we are also offering a 60 day trial of email support for those who join our platform after this date. No support changes are being made for any of our paid account plans
Recap discussion: [Interactive workshop] Build your retention audiences for 2023
Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don
Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for APAC business owners)
Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten
Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)
Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month
Three keys to unlock optimal subject lines
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject
130+ New ways to fuel growth in 2022
Klaviyo keeps getting better and better… As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth. Read the entire blog post here. What better way to ring in the New Year than by reflecting on some of our favorites from 2022? We’re raising a glass to some of our favorite features from the year: Take control of your data with: Webhooks in flows New Klaviyo APIs Streamlined omni channel communication: Google Ads integration New email template editor Virtual contact cards Cheers to you!We love seeing our customers bring these features to life. You are the inspiration for our innovation. We’ve launched over 130 (and counting!) new features this year all to help fuel your growth with Klaviyo. Here’s to an even bigger and better 2023 – wishing you a Happy Holiday season and joyous New Year!
Thanks for making 2022 an incredible year in the Community!
Hello Community! In the spirit of gift giving and commemorating the year before a new one begins, we’d like to say THANK YOU! Thank you for making this Community the collaborative and inspiration platform it is! We want to take a moment and personally thank those of you who contributed so much to the Community this year before 2023 arrives. Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @sarah.g @Vbeebs @armedandgorgeous @Nick_rackattack @lex_zap Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @Jakub @Akers Digital @ayyub_here @KeviSunshine @Edgar Emmanuel @KatherineB @MNgo @Kwei @dartacus @Lucia937 @Daniel F13 @doanthan Giving the Gift of Problem Sol
How to engage your unengaged segments after the holidays
In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur
New Overview Dashboard transition
Earlier this year we released a new Overview Dashboard while allowing you to use the current analytics dashboard if you weren’t ready to transition. The new dashboard is your one-stop-shop to view all your core Klaviyo metrics. With the new dashboard you can: Customize views to fit your business needs Quickly identify trends with new visualizations Compare your performance to your peers with built-in benchmarks View side-by-side channel performance to identify which channels have the highest conversion The new Overview Dashboard will replace the existing analytics dashboard on December 30, 2022. Starting on December 30, we will be sunsetting the previous analytics dashboard, which means you will no longer have access. Please be sure to set up and customize your new dashboard to continue to view and analyze your performance.Review our Help Center article with more details on how to set up your new dashboard. The Community team is available to answer any questions if any arise.Star
Recap discussion : [Strategy session] Comprendre la délivrabilité e-mail
Bonjour à tous,Que vous ayez pu participer à notre webinaire “Comprendre la délivrabilité e-mail” en direct ou pas, vous retrouverez ci-dessous le replay de la session : Pendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité Comment évaluer sa délivrabilité, les spécifités françaises (Orange et SFR) Que faire en cas de mauvaise délivrabilité Domaine d’envoi d’emails dédié : qu’est-ce que c’est, pourquoi en avoir un Prêts à implémenter ces idées ?Commencez par évaluer votre délivrabilité en utilisant la fonctionnalité Benchmarks ou encore les benchmarks publics. Identifiez les stratégies à prioriser. Créez et testez différents segments selon le niveau d’engagement de vos abonnés. Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à email@example.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici d
Recap discussion: [Strategy session] Own your relationships after the holidays (for small/medium-sized businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.
How 'Mindset' plays an important role in email marketing?
The most important aspect of email marketing is not just about building an opt-in quality list or designing beautiful email templates or writing compelling persuasive copy or even playing with the automation workflows...Of course, all these aspects are crucial elements of your email engine...But, even before that, there's this 'ONE' thing that you ("as entrepreneurs & marketers") have to change, if you want to see long term predictable results from your email programs...And, that #1 thing is the "RIGHT MINDSET" to -- treat email address as a 'person';- build a true relationship with them the moment they exchange their email address with you - think for once 'how much you truly know them, their pain points & preferences';- move from list marketing mindset to relationship marketing mindset;- transition from “one-size-fits-all” to triggered and personalised communications;- be present at every phase of their customer lifecycle & ensure sending the right & relevant email at
3 Email Growth Strategies To Improve Deliverability & Email ROI
If you really want to bring great results from your email marketing to make a positive impact on your business, you must:1) Focus on your list building methods:- Be it your website, landing pages, app, social networks, POS, etc. - building a quality productive list (aka double opt-in) is a key. If you believe that double opt-in strategy will impact your business because your list growth will be slow, then you’re wrong! Focus on quality, and not quantity. Period!- Don’t avoid securing your email capture forms across all your digital assets using captcha / real time email validation to safeguard your email programs. You never know when you’d become a victim of next bot attack like list bombing.2) Focus on your list housekeeping:- Keep it simple & smart in your targeting & segmentation by tightening the engagement criteria across your segments.- Stop sending emails to people who haven’t really engaged with your emails in the last 3 months. Take a step back and understand why they
Thank you '22 Champions for your help to prep for Cyber Weekend!
We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N. Tim aka @Akers Digital Chelsea aka @chelsgrove Omar aka @Omar Peyton aka @Spark Bridge Digital LLC Mat aka @mat.bingham Bryan aka @In the Inbox To learn more about our Champions and how to connect with them further, check out their profiles on our Champions page. 🏆 Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣
New and notable: Klaviyo product updates
Looking for the latest on Klaviyo SMS features? Interested in new signup form and preference page capabilities? Read on to see the new features and integrations we’ve added this month to help you have a strong seasonal strategy. There’s a lot to prioritize during November with the holiday season in full swing. For this month, we focused on launching new SMS offerings, enhanced signup form and preference page capabilities, and released new integrations. Read on for insight into these products and start incorporating them into your seasonal marketing. Read the blog for more details!November product highlightsSMS assistant SMS in New Zealand Scheduled signup forms Redesigned consent pages Scopes for private API keys Litmus integration Klevu integrationShare with the community what updates you are most excited for in the thread below!
Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions
These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: firstname.lastname@example.org (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho
Recap discussion: [Strategy session] Own your relationships after the holidays (for entrepreneurs)
Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below: https://klaviyoacademy.wistia.com/medias/5h5lsj4kx2In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.
Recent Bot ActivityNews
On December 4, 2022 a bot profile was created within the platform, which posted comments within several threads and user groups. This profile has since been banned and removed from the Community. We are implementing additional procedures and filtering to ensure malicious accounts are blocked from the platform. Per our terms and conditions, The Community is here to support and connect Klaviyo users. It is not meant to be a platform to promote third-party products, services websites and organizations.Furthermore, any posting of content that would be classified as spam, advertising, junk mail, or any other form of unauthorized solicitation will be removed. Further, do not share content that contains malicious computer code, such as computer viruses or spyware.We apologize for any inconvenience this may have caused. Thank you for being a part of the Klaviyo Community.Best,David
Your post-Black Friday/Cyber Monday resource guide (BFCM)
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
New Topic Guidelines
If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.
Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.
Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.
Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.
Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.
Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.
Want to connect with others?
Don't be shy and see who else has similar interests.Check out our groups!
Most helpful members this week
Already have an account? Login
Use your Klaviyo credentials
Log in with Klaviyo
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentialsLog in with Klaviyo
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.