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Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :réponse aux questions fréquentes sur la segmentation démonstration du segment builder dans Klaviyo réponses en direct à vos questions sur la segmentation Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à email@example.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Understanding Segment ConditionsUnderstanding The Difference Between Segments and ListsKlaviyo's Default Lists and SegmentsHow to create customer engagement tiersGuide to Advanced SegmentationIntegrating Owned Marketing with Your Facebook Advertising Strategy (Academy course)Personalizing
Hi Community! I’m sure all of you have experienced the effects of supply chain shortages over the last year. It’s definitely been a challenge to keep retail clients competitively performing when their product is often missing or delayed. Luckily, Klaviyo has some great features that help us combat that. Supply Chain Issues Are Here to Stay - Now What? I have clients who, over the last year, have had a ton of supply and some clients that have had products sitting in container ships off the coast for months. I even have one client who finally received product after waiting months only to find it had a flaw in it and has to be redone - she is currently trying to figure out a way to keep the product in the US to get fixed so that she does not run into any more time delays. In situations like this, it can be hard to push products due to stocking and inventory uncertainty. Alternatives to Product Pushes So how do we combat this? Thankfully, our clients all have some sort of product in stoc
This week's Friday FAQ: how do I create targeted forms?Are you wondering how to optimize your forms and target them strategically to certain customers? Join Taylor as she shares all the ways to target a form's behavior in Klaviyo to accomplish your goals.Interested in learning more about Klaviyo forms? Sign up for a Getting started with Klaviyo training today! https://app.livestorm.co/klaviyogrowth/getting-started-with-klaviyo-6
Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub
Thank you to all who joined the Enabling SMS session hosted in our Australia region today!Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. Watch the replay below👇: In this session, we: enabled your accounts with SMS and started capturing SMS consent with a signup form. A few resources we’ll be sharing during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification What should you build next?Verify that your SMS sign up form is functioning Finish setting up your first SMS welcome series flowNeed more help?Collecting Consent Reviewing SMS Settings Differences in SMS by Country Create Mobile Terms of Service Join us for our special edition Enabling SMS workshop in a few weeks. We have some exciting feature updates! Cheers,Vivian Asonye | Customer Education Specialist, APAC
Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments! We’ve heard you ask: 🤔 I understand the basics, but what do I do next? 👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue? 😱 On the flip-side, how do I send to an engaged audience without missing out on revenue? Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year. In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here. Happy Segmenting!! A giant shoutout to @lucina.rowe for creating this amazing content for our Community Members, thank you!If this is content you’d like to see more of give it LIKE, and if you hav
Hi there,If you are looking to understand how to set up a dedicated sending domain, look no further!Along with our great guide from the help center: How to set up a dedicated sending domainWe have recorded a video just for you! 1. To start with login to your Klaviyo account and go to Accounts > Settings > Domain & SettingsYou will then click on ‘ Get started’ and follow the instructions shown in the video below: https://app.gong.io/embedded-call?call-id=8523716606823804472&from=191&to=221 2. You will then need to update your DNS Records in your Site Provider. Here is an example of someone doing this in their site provider (this example is GoDaddy, here is a list of other providers and instructions on how to update)https://app.gong.io/embedded-call?call-id=8523716606823804472&from=1509&to=17403. You will then need to head back to your Klaviyo account to Verify Records4. Finally, when you are ready you can Apply the Domain, then start sending to your engaged au
The summer sales lag is the perfect time to explore a new marketing channel. Tomorrow the Customer Education team is hosting our “Enabling SMS” workshop in the Sydney, Australia time zone. 🙌🏾 It’s not too late to register!Register here to attend the live session and RSVP on the Community below! In this session, we: will enable your account with SMS and start capturing SMS consent with a signup form.____A few resources we’ll be sharing during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification Need more help?Collecting Consent Reviewing SMS Settings Differences in SMS by Country Create Mobile Terms of Service Excited to see you there! Cheers,Vivian Asonye | Customer Education Specialist, APAC
Bonjour à tous, Que vous ayez pu assister à notre webinaire ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Pendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité ? Tour d’horizon de la délivrabilité email : comment évaluer sa délivrabilité, que faire en cas de mauvaise délivrabilité, spécifités françaises (Orange et SFR) Domaine d’envoi d’emails dédié : qu’est-ce que c’est, pourquoi en avoir un Délivrabilité SMS : quelles différences avec l’e-mailing ? Prêts à implémenter ces idées ?Commencez par évaluer votre délivrabilité en utilisant la fonctionnalité Benchmarks ou encore les benchmarks publics. Identifiez les stratégies à prioriser. Créez et testez différents segments selon le niveau d’engagement de vos abonnés. Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à firstname.lastname@example.org pour recevoir des conseils stratégiques. Vous pouvez également remplir c
Thanks for joining Getting started with Klaviyo!Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists Guide to the Email Template Editor (new editor) About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification We’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian
Hi Community! Bryan here! Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo. However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” Klaviyo is a powerful tool that allows marketers, like you, to quickly collect data from a number of different sources (email/SMS capture, ecommerce transactional, onsite behavior, etc.) and set up robust flows that can deliver continuous revenues without having to spend a lot of time man
Hi Community! 👋🏻 It’s Friday - you know what that means! It’s FAQ time. This Friday @jennifer.brisebois educates us on this week’s FAQ: How can I collect custom profile properties? Watch the link below to learn some awesome strategies on collecting customer data via properties! 💥 Don’t stop now, keeping learning with these additional resources:https://help.klaviyo.com/hc/en-us/articles/115000250912-About-Custom-Properties https://help.klaviyo.com/hc/en-us/articles/1260806293150-How-to-import-profile-properties-using-a-CSV-upload
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will understand the elements of Klaviyo profiles. In this session, we cover:What profiles are What data each profile element contains and where that data comes from How to use profile data by: Using custom profile properties to personalize messaging Creating segments based on predictive analytics and customer CLV You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/pvz9n2veu4Here are some additional resources to supplement the information provided in the training: Guide to Profiles in Klaviyo Guide to Suppressed Email Profiles in Klaviyo Profile and Properties Glossary Understanding When and How Klaviyo Sets a Profile’s Location The Information Section of a Profile Guide to Klaviyo’s Predictive Analytics About Custom Properties How to Segment of Customer Lifetime Value Taking the Academy course, Using Customer Lifetime Value Data in Kl
Que vous ayez pu assister à notre Atelier Interactif ou non, vous pouvez accéder au replay ci-dessous! Cette session vous aidera à migrer de Mailchimp vers Klaviyo en douceur. Les sujets abordés: Intégrer Mailchimp et comprendre les données Construire dans Klaviyo: -Importer les tags et les templates -Recréer les signup forms et les email automations -Envoyer vos premières campagnes Klaviyo et clôturer votre compte Mailchimp. Voici des ressources additionnelles qui vous seront utiles pour suivre les étapes clés de la session. Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning Avez-vous envie d’aller plus loin ? Obtenez la “Klaviyo Product Certification” ici! Qu’avez-vous aimé dans la session? Qu’avez-vous construit en premier dans votre compte Klavi
In this session, @Anna McCarthy and @corrine.lin joined me to answer some of the most common questions related to the new email template editor. Whether you were able to attend the session or not, you can find a replay of the session below. Here are some resources to help take your sending to the next level:If you want to learn more, Check out this training: [Strategy session] Designing emails that convert If you need more help,Check out these help center articles: Guide to the Email Template Editor (new editor) How to access Klaviyo’s new email template editor How to insert a dynamic image in an email (new editor) OR check out these other community posts: All email template and coupon articles - updated weekly Classic vs New Editor Differences Universal Saved Content Alternating Sections - button, text, image Custom Fonts What new feature are you most excited about in the new email template editor? Let us know your thoughts in the comments below.
Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a
Hey, hey you allThank you to all who joined our first APAC Enabling SMS session today!Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. Watch the replay below👇: In this session, we: enabled your accounts with SMS and started capturing SMS consent with a signup form. A few resources we’ll be sharing during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification What should you build next?Verify that your SMS sign up form is functioning Finish setting up your first SMS welcome series flowNeed more help?Collecting Consent Reviewing SMS Settings Differences in SMS by Country Create Mobile Terms of Service Excited to see you at our future live APAC sessions. Cheers,Vivian Asonye | Customer Education Specialist, APAC
Happy Wednesday all! Welcome to our brand new strategy session on Collecting data and personalising your messaging. Whether you attend the live session tomorrow or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we will:Learn how to start collecting data with Klaviyo Familiarise ourselves with Klaviyo profiles and how profile properties are stored Highlight the differences between segmentation and personalisation Take a deep dive into strategies for segmentation and personalisationHere are some additional resources that may be helpful in implementing some of the recommendations from this training: Guide to profile properties Guide to predictive analytics How to add an update profile property action to a flow Doe Lashes case study Wilkinson Sword case studySee you soon at one of our live trainings!
Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls
Greetings community,Thank you to all who joined our first APAC Marketing Strategy Session yesterday!In the session we cover:SMS sending basics Fitting SMS into your current marketing strategy Successful use cases from Klaviyo customers Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. If you want to learn more, Check out this online course: SMS Strategy Certification If you need to get this up and running in your account, Start by enabling SMS in your account Create an SMS multi-step sign up form Create an SMS Welcome Series Flow If you need more help, Check out these help center articles: Getting Started with SMS and MMS for the first time Mobile Hosted Terms of Service help articles Building Out Your Audience Personas Ghostbed case study Question: How are you planning to utilize SMS in your account? Let us know your thoughts in the comments below. Excited to see you at our f
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