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The Community Commons

The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

645 Topics

KatherineBChampion & Partner

published in Strategies for conversion

Using Klaviyo Flows AI to build better, more personalized flows

Building personalized, streamlined flows just got easier with the release of Klaviyo’s Flows AI. If you have even a nugget of an idea, slot it into the Flows AI builder and Klaviyo will do the work for you. How to get started with Klaviyo Flows AI Go to the Flows tab in Klaviyo. Click “Create Flow.” Click “Build Your Own.” Select “Create with AI.” Name your flow. Type out a description of the flow you want to create. The more details you include, the more accurate your flow creation will be. Let Klaviyo know what you want to trigger the flow, any profile or event filters to include or exclude, and flow actions such as the number of emails and time delays between them. Click “Generate Draft” and Klaviyo will build out the flow structure for you. If you’re happy with the structure, click “Edit flow” to add content to your emails. With AI, language matters When writing the description of your flow, the words you use matter. Consider these two examples:“Create a 2 email flow when someon

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Drive more BFCM revenue

Today’s customers expect a personalized experience when interacting with a brand. In fact, 71% expect it every time, and 76% are frustrated when they don’t get it. As this holiday season kicks off, it’s critical to capture and retain customers through strategic, personalized digital experiences. Here are 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences: Drive up average order value by making it easy to order multiple items in a bundle. Use the product analysis to determine the best bundles or sample packs to create based on products that customers commonly buy together Increase awareness with existing and potential customers through third-party ads. Go beyond “VIPs” defined only by total spend and sync your RFM Champions segment to advertising channels to capture lookalikes of your best customers. Retarget a segment of RFM Needs Attention and At Risk customers who aren’t engaging with emails with a lead ad to collect phone number and SMS consentDon

Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

10 Questions with June Champion of the Month: Joe Hsieh

Hi Community! It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the third Champion superstar of 2024! 💫 And the June Champion Spotlight goes to (drum roll please): Joe Hsieh @retention Joe is a three-time returning Champion and about to hit a huge milestone in his Community career. He is nearing his 1,000th response! 🎊 🎉 In light of these two accomplishments, we wanted to ask this expert partner and Champion some questions about the Community, marketing trends, and the product features he recommends most. Let’s get into it! Question 1: What keeps you so active in the Community? Joe Hsieh: One of

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Introducing the redesigned Klaviyo Academy

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other important information. Live trainings added to AcademyPreviously, if you wanted to find available live trainings and on-demand resources, you had to visit two different

Claire LongriggCommunity Manager

published in Product Updates & Announcements

Join the group: Come chat with other French users

Hi folks, We’ve created a French-language group to give our French-speaking community members a place to discuss ideas and develop strategies with one another. In the group you’ll find:Updates about our Klaviyo’s French-language services Links and summaries to our latest French guides and research reports Alerts about upcoming webinars and training courses that are available in French Advance invitations to our customer events in France Awesome experts from our French partner agencies to chat toDo come and join us :)Merci et à bientôt ! The Klaviyo team

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: Flows office hours with Klaviyo

During our live flows office hour sessions, the Klaviyo customer education team is available to answer your questions about flows live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend flows office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for a big sales season, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you

chloe.strangeCommunity Manager

published in Product Updates & Announcements

5 one-click integrations to level up acquisition and conversion

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok Key use cases for TikTok: Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

Bethany D.Champion & Partner

published in Strategies for conversion

Unlock BFCM success: what to try and why it works

It’s that time of year again—the ever-anticipated shopping event, Black Friday Cyber Monday (BFCM), which presents a golden opportunity for brands to boost their sales and expand their customer base. But with every business competing for consumer attention, how do you stand out? Keep reading for some effective marketing strategies that could help you craft compelling offers to maximize this year’s BFCM success. 1. Segment your audience to send personalized emails What it is: Segmenting your audience empowers you to tailor email campaigns to specific customer groups, increasing the relevance and appeal of what your brand has to offer this holiday season. Why it matters: Personalization increases engagement and conversion rates by making your emails more relevant to each customer. How to do it: Use segmentation tools to divide your audience based on past purchase behavior, browsing history, engagement levels and interests. For instance, you might create segments of:VIP customers: Rew

Ashley I.Champion & Partner

published in Strategies for conversion

Drive more sales with these impactful unified email & SMS tactics

If you’re looking to increase your customer engagement and drive more sales, an omnichannel marketing strategy is a must. An omnichannel marketing approach means communicating consistently across different channels, providing a seamless experience for your customers. Email and SMS are two powerful communication channels that enable you to create cohesive, personalized experiences that resonate with your audience and foster loyalty. Properly aligning email and SMS strategies helps your brand reinforce your message, reach a wider audience, and optimize engagement rates. Below are a few key tactics my team has used to effectively unify email and SMS marketing efforts for the brands we manage on Klaviyo: Use a multi-step form to collect email & SMS consent The first step of any unified marketing strategy is ensuring subscribers have opted in on your core channels. With Klaviyo, it’s easy to collect email and SMS consent all in one go using a multi-step sign-up form. This allows new we

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Klaviyo Portfolio

Klaviyo Portfolio the smartest way to manage all your accounts in one place. “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations- Streamline user access and secure data with centralized control. Maximize marketing efficiency and scale across brands and regionsGlobal reporting- Find trends in your business by comparing all your accounts side-by-side.Centralized management - Gain seamless control over user access and billing without the need to jump between accounts.Cross-account cloning- Localize campaigns faster and easily replicate winning

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Join Us in Shaping the Future of Our Home Dashboard – Your Input Matters (Paid Research Activity)!

Would you be willing to spend 10-15 minutes participating in a simple exercise to help us understand how you naturally group and prioritize information? As a token of our appreciation, participants who complete the exercise will be eligible to receive a $10 gift card. Update: only current Klaviyo users are eligible for this study! To participate, simply click on this link! Slots in each session group are available on a first come, first served basis; you must include your email address and region to receive a gift card after completing the session.