The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

480 Topics

JakubPartner - Silver

posted in Show & Tell

Enrich Contact Profiles

Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other!

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for large and mid-market businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (large and mid-market businesses) which will take place on Tuesday, May 9th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businesWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think abou

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationHere are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flow Getting started with coupon codes in Klaviyo How to set up coupons for

Brett_GatsbyChampion & Partner

published in Show & Tell

How to utilize webhooks in your customer journey

Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo. Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks. But first, what are webhooks?

Julia.LiMarziKlaviyo Employee

published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses). Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think about the long-term vision. Continue monitoring your segments and refine your strategy as your business evolves. Add

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F

shoshana.antunesKlaviyo Employee

published in News & Announcements

Spring 2023 Klaviyo Product Event RecapVideo

Now is the time to optimize your omnichannel marketing strategy. Your customer data helps you do this, along with our newest features. Check out the Spring 2023 Klaviyo Product Event to learn what’s new. Which feature are you most excited about? Let us know below! For those who joined us during our live Feature Walkthrough on April 27th, thank you! We hope you got a lot out of it and loved answering your questions. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place.Jessica Schanzer and I were joined by Uday Kolluri, Sonal Dhingra, and Blake Samper. This incredible lineup of Klaviyos took us through the newest features announced during the Klaviyo Product Event and tips for how to use them. Need some more help? We’ve got you covered Mobile push notifications for Android and iOS Omnichannel campaign calendar and new list view Campaign deliverability tab SMS subscribe links SMS disclosure langu

stephen.trumbleCommunity Manager

published in News & Announcements

Build you first Klaviyo flows course

Are you new to Klaviyo flows? If so, start automating your marketing message with our newest Academy course, Build your first Klaviyo flows. By the end of this course, you’ll be able to: Explain why flows are valuable to your brand Describe how contacts move through a flow Build welcome, abandoned cart, browse abandonment, and winback flows Test that your flow is functioning as intended Monitor and improve flow performance Register today and learn at your own pace!Get started here

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] From clicks to bricks: Integrate the online and in-store customer journey

Thank you for attending today’s Ask the experts panel discussion. You can view the recording of the main room below: You can view the recordings of each breakout room below: Breakout room with Jenni Kayne: Breakout room with Plaza Artist: Breakout room with Skiis and Biikes: In this session, we heard from the following panelists: Melissa Smith, Director of Retention Marketing at Jenni Kayne: Melissa is an experienced marketing professional at Jenni Kayne, a California lifestyle brand that sells furniture, home goods, clothing, and accessories. Founded in 2002, Jenni Kayne currently has 20 physical locations all across the United States, with 3 more opening soon. To bring together the online and in-store customer experience, Melissa focuses on location-based segmenting and advertising creative popup events and workshops to bring online subscribers in person. Mark Sorak, Director of Business Development, & Lauren DeMarsh, Creative Director at Plaza Artist Materials and Picture Fra

elisegainesCustomer Ed.

published in News & Announcements

Upgrades to our segmentation system

We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

APAC recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for small to medium sized businesses in APAC)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit

Taylor TarpleyCommunity Manager

published in News & Announcements

Klaviyo-hosted fonts alternative to Google Fonts

At Klaviyo, we strive to set our customers up for success with best practices and options, such as the fonts you use on your website. Currently, Klaviyo offers several Google Fonts to use in sign-up forms, consent pages, and emails. Google Fonts is a web font service hosted by Google that offers an API to collect font requests from users, fetch the files from its servers, and deliver them to the end users to produce fonts. In this process, Google’s server needs the receiver’s IP address to deliver the fonts. According to the GDPR, an IP address qualifies as personal information, which can be used to identify the user. Note that by including Google Fonts in your font library, you are deemed to be using Google Fonts. As an alternative, we are providing a selection of fonts hosted in Klaviyo to use in your sign-up forms, consent pages, and emails. If you are an existing customer, and do not wish to use Google Fonts, please follow the steps outlined below to update the fonts in your sign-

anthonydelpizzoKlaviyo Employee

published in News & Announcements

Product Update: Shopify Consent at CheckoutNews

Hi Community, Anthony here from the Product Marketing team at Klaviyo 👋 with another new feature update for SMS! 🚀I’m excited to share big news about Klaviyo’s Shopify integration: Consent at checkout is now available! One of the best ways to grow your SMS subscriber list is to collect consent when your customer is placing an order—and now it’s easy. This enables Shopify users to collect SMS consent from high-intent customers, quickly grow their SMS subscriber list, and send targeted text messages (e.g.abandoned cart) to far more visitors. Find out more about how consent at checkout can help you grow your SMS list in our latest blog post. Ready to start seamlessly collecting consent? Read our step-by-step guide on how to set up consent at checkout.

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Gérer le consentement, les préférences, et les profils dans Klaviyo

Bonjour à tous,Ce post contient les ressources liées à notre webinaire [Strategy session] Gérer le consentement, les préférences, et les profils dans Klaviyo. Enregistrement de la session Durant cette session, nous avons abordé les sujets suivants :Qu'est-ce que le double consentement et pourquoi devriez-vous l'utiliser La différence entre les e-mails marketing et les e-mails transactionnels Comment utiliser les pages de préférences pour améliorer l'expérience client Qu’est-ce qu’un profil dans Klaviyo et comment l’utiliser pour stocker le consentement et les préférences Comment gérer les données de vos clients dans Klaviyo Ressources additionnelles :[Help article] Understanding cookies in Klaviyo [Help article] Frequently asked questions about GDPR [Help article] How to collect GDPR compliant consent [Help article] How to use flows to send transactional emails [Help article] Understanding the double opt-in process [Help article] Understanding unsubscribes in Klaviyo[Help article] Gett

inboxingmaestroChampion & Partner

published in Show & Tell

How to ensure deliverability is working for you, not against you

Hi Community! I’m excited to share an experience with you involving the importance of deliverability and steps you can take to ensure yours is healthy and positively building your brand's reputation. Recently, I had a client who encountered serious deliverability & reputation challenges with Gmail. They were implementing poor sender reputation practices like: Untrustworthy sending habits: inconsistent sending frequency, sudden spikes in email volumes, poor segmentation practices, sending heavy image-based emails Poor list acquisition and housekeeping practices Lack of use of monitoring tools to see deliverability and sending reputation. Whether you’re guilty of one or all of the issues shared earlier: don’t worry! I’ve created a four-step program to help those, like my client, find success in deliverability! Phase 1: BUILD a good foundation It's important to establish a strong foundation for email deliverability for your brand. A good relationship is built on deep trust. Be

stephen.trumbleCommunity Manager

published in Show & Tell

Community Showcase: Health & BeautyInspiration

For many Health & Beauty brands, a change in season offers a renewed opportunity to attract new customers as well as engage with past patrons. In this months showcase we are proud to feature an email template from LashBee Pro.From a beautify design, discount above the fold and a single call to action, it’s easy to see how LashBee Pro was able to have great success with this Memorial Day campaign. Check it out below! Please share examples of your Health & Beauty campaigns in the thread below!Join our Health & Beauty User Group now!

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (APAC)

Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customer

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for entrepreneurs)

This post contains resources related to our live training [Strategy session] Centralize your customer data with Klaviyo (for entrepreneurs). Session recordingDuring this session, we: Gave an overview of Klaviyo’s database Discussed why have a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand WorksheetMake a copy of the worksheet: https://klaviyogrowth.com/3MXxq1y Key takeaways from the training Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Import the data into Klaviyo Use the data to personalize content for your customers Don’t forget to review the data you have in Klaviyo and update/sync new data from your external tools as needed. Additional learning resourcesBrows

Akers DigitalChampion & Partner

published in Show & Tell

How to optimize your Google Ads in KlaviyoInspiration

Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,

chloe.strangeCommunity Manager

published in News & Announcements

Klaviyo Product Event

We have two major announcements that will empower all brands, big and small, to use their data to drive sales, build customer connections and loyalty, and reimagine what it means to achieve personalization at scale. We have a summary of the updates below. You can learn about all of the details in the blog. Klaviyo One: an enterprise-grade platform to meet the complex needs of your business Klaviyo One is a new tier of Klaviyo, built specifically for larger brands with features that allow for more collaboration between internal stakeholders and a significantly improved way to work with our experts. With Klaviyo One, you’ll have access to: Industry-leading security, compliance, governance, and reliability A support team that guarantees your success—so you don’t have to go it alone Advanced segmentation and personalization—at scale An ecosystem of partners who do the heavy lifting for you A CDP that delivers more flexibility and extensibility Soon, we’re releasing a new way to

JennMKlaviyo Employee

published in News & Announcements

Introducing the redesigned Klaviyo help centerNews

We’re excited to announce that the help center has gotten a new look! We’ve launched an updated design, featured resources, and more streamlined ways to find the answers to your questions. You can still find all the same articles you know and love, just in a more relevant and organized way. And don’t worry if you have any articles bookmarked–all links will still work as expected. Read more about the changes below. A refreshed overall designWe’ve upgraded the entire look of our help center. New colors and styles greet you on every page, and new product icons help orientate you. A more streamlined homepageOne of the biggest areas that we focused on was the homepage. We wanted to provide a page that gets you to the resources you need quickly, but also highlights suggested and new resources.Check out the “Featured resources” section for hand-picked resources that may be useful to you and your business. We will continually update this area with new content and other important information.