The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
I work for a small ecomm grocer, and I’m weighing ESP options for the business. We don’t have anything in place yet. Currently considering Klaviyo and SendInBlue. I consider Klaviyo the gold standard for small businesses like mine and am leaning in this direction, but it’s difficult to get a clear picture of the unique benefits of Klaviyo relative to SendInBlue. Curious to know if anyone in the community has had experience with both and can share what features Klaviyo has that SendInBlue lacks. Our website and app are custom-built. Thanks!
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you migrating from Mailchimp to Klaviyo smoothly. In this session, we cover:Integrate with Mailchimp and understand the data Build in Klaviyo: - Import tags and templates - Recreate signup forms and email automations Send your first campaigns from Klaviyo by using Mailchimp data If you need to get this up and running in your account Integrate with Mailchimp Create signup forms, templates and flows Use Mailchimp data to create your engaged segment Here are some additional resources to help you follow the guidance in the training: Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning You want to make sure you’re getting started the best way with Klaviyo?
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
Happy Monday all and welcome to our very first EMEA-specific strategy session on Understanding email and SMS deliverability. Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: What is deliverability? How is deliverability different for email and SMS? How to assess your email deliverability Improving open rates, click rates and sender reputation Here are some additional resources that may be helpful in implementing some of the recommendations from this training: Understanding deliverability best practicesMonitoring email deliverabilityHow to use the subject line assistantChanges to open rates with iOS 15Guide to warming your sending infrastructureUnderstand and Review Your SMS DeliverabilitySMS filtering by wireless carriers See you at one of our live trainings soon!
Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.
I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you develop your strategy for acquiring SMS subscribers. In this session, we cover:Why you should be using SMS The importance of collecting consent Methods of acquiring SMS subscribers, including: Consent at checkout Multi-step sign-up forms SMS-only sign-up forms Email campaigns Click-to-text forms Custom keywords Email banners Instagram links You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/qq13pzvaso Here are some additional resources to help you follow the guidance in the training: The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent During this training, collecting consent via List API was not covered. If you have developers on your team and would like to explore this option, see the information linked below: How to Collect Consent via List API Have questions that still nee
Hi there,Hope you are doing well. I applied for Klaviyo Partners but unfortunately, I didn't get the partner badge. It's been more than 1-week since I applied for it. I'm a professional freelancer. I work on Fiverr, UpWork, PeoplePerHour as a klaviyo expert. I have helped so many clients and drive revenue for them through Email Marketing. I have already done over 60+ projects. So, I have experience with Klaviyo that's why I thought it will be better if I get a Klaviyo Partner badge will help to get more clients. So, I hope that klaviyo team will help me to get that badge. Really excited to see this.
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif
Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!
Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see
Attention Community 🗣Looking to get started making 💰using Klaviyo SMS? Look no further, because we have the training for you.Attend our live training: Klaviyo fundamentals Getting Started with SMS this Thursday, May 5th at 9:00 AM EDT. You have less than 48 hours before we begin:In this session, we will cover:Enable SMS in your account Start collecting SMS consent Learn where in Klaviyo you can send SMS (hint- everywhere you could have sent an email) Start tracking SMS subscribersWe’re equally excited to announce that we have not one, but two additional interactive SMS workshops lined up for you this month. The latter workshop will be led by Nicolas Lamiraux (a former Klaviyo support all-star turned customer education all-star) & Jemma O'Leary, lover of cats, condiments, and sharing her marketing knowledge to inspire brands and people!Join us for an interactive session on enabling SMS in Klaviyo (North America) on May 5th at 12:00 PM EDT & for our friends across the pond, Ena
Hi Community! You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially. However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client
Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go
Hi Community! Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community! What are the usual problems that may come in the migration process? Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like: Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s
Ok this is a real situation. To not bore you with all the background details, I will explain in a shorter manner. After a few weeks of sending, right now the revenue generated by EDM is close to 40%(36% by flow, 4% by campaign), but because our shopify store overall is only making a few thousandss a week. So the percentage wise might look great but on the other side, the total revenue just not enough. I need more traffic to make this retention machine to generate more revenue I want to use some of the stats to go to the boss and say :” These are the reason why we need increase ad spends or budget on our website!” Question: What will these stats or number be?
🎙️ This week’s Friday FAQ: when should I use campaigns instead of flows? 🎙️ Do you have flows set up in your Klaviyo account but feel a little lost when it comes to campaign sending? Julie’s here to help with this week’s Friday FAQ where she outlines some of the most popular use cases for sending campaigns.
I run the email channel for Calendars.com and am looking to breathe some new life into the channel. Has anyone had success working with any integrations / 3rd parties that work well with Klaviyo and added a lot of value to your email program? Areas of interest include list growth, engagement, conversion rate, revenue growth.
Hey community, I have a question about the first steps you take with a new client. We are closing 2-3 clients for email marketing per month right now. And the problem is that we have to much mailing contact with our clients. We don't like this and the clients also don't like this. Do you have a good workflow you use when you close a client? Kind regards,Jip Geuke
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