The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
How To Win Back Your Users Effectively
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
How to target your customers from every angle
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
Recap of Doe Lashes & Octane AI AMA
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)
Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci
Recap discussion: SMS Marketing Strategy (North America)
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
[Klaviyo Status] Delays in Real-Time Segmentation + Intermittent Issue with App Accessibility
Hello Community! Klaviyo is currently experiencing two incidents:Delays in Real-Time Segmentation Delays of up to 1.5 hours in real-time segmentation processing. Flows triggered by segments, as well as segment-targeted forms, may also currently be impacted. We are actively working to restore real-time processing Intermittent Issue with App Accessibility Around 2 pm on 11/25/22 we noticed some intermittent outages and timeout within our application. We are currently investigating the issue We’ll continue to provide updates pertaining to both incidents on our Public Status Page. To receive automated updates pertaining to these specific incident, we recommend subscribing to each of them by clicking the subscribe to updates button at the top of the page.Thanks for being a part of the Klaviyo Community!David
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)
Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below: In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
Understanding the new product feeds experienceNews
Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr
Recap discussion: [Interactive workshop] Enable SMS in Klaviyo (North America)
Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)
Applications are LIVE for '23 Community ChampionsNews
Calling all Partners! I’ve got some exciting news to share. Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resources as thought leaders in the industry. Our Community Champions are an integral pillar to our platform and we want YOU to be a part of it! Have more questions about the program requirements and benefits? Check out our two Champions ‘23 office hours sessions and FAQ article below:Attend our Wednesday, 12/7 office hours session at 11:30-12 PM ET. Join here! Attend our Thursday, 12/8 office hours session at 11:30-12 PM ET. Join here! Don’t miss your chance to get more involved in our Community and showcase your Klaviyo expertise. Apply today! 🚀*Our application is now closed* - We will reopen applications for our ‘24 Cohort at
10 tips for a successful Cyber Weekend
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for small to medium-sized businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: Website user experience and lead generation Flows to have live in your account Campaigns to build and schedule Recommended sending schedule While this training focused primarily on the above, we want to support you through executing these initiatives in your accounts Here are some additional resources to help you along the journey!Ready to implement these ideas? Clone or edit your primary signup form that routes to your newsletter Review and update the 5 essential flows Create the essential campaigns you will be sending throughout the weekend Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org or your dedicated CSM. Want to learn more? Attend our [Strategy session] Designing emails that convert Additional resour
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for large/mid-market businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. in this session, we covered:Cyber Weekend deliverability do’s and don’ts Acquisition channels to optimise Flows to have live in your account Advanced segments to buildBelow are some additional resources to help you implement the strategies we discussed!Additional resources: Downloadable Cyber Weekend checklist Deliverability certificate: https://klaviyogrowth.com/3D8MZN7 Black Friday/Cyber Monday Marketing strategies: https://klaviyogrowth.com/3FfebfX Live Training schedule: https://klaviyogrowth.com/3TXrwgT
What is our Community Champions program?F.A.Q.
Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about how our program helps make our Community the inclusive, collaborative, and educational space it is! About our Champions Program 🏆 Community Champions are Partners who lead peer learning within our Community. They are Klaviyo advocates who have a deep knowledge of the product and marketing. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together! FAQs ❓ What does a Champion do? A Champion actively participates in different initiatives across the Klaviyo ecosystem to share their knowledge and insights; for instance, Champions: Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content in our Show and Tell section Test new content for the Klaviyo Academy and Help Center Guest star on live trainings, webinars, podcasts, and social ch
Change my sender name at top of received email
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Let’s Get Certified! Announcing the Klaviyo Product CertificationNews
Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla
EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)
Excited for Black Friday? So are we. Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5. 💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability. 👋 LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for entrepreneurs)
Hi there,Whether you were able to attend our session live or not, you can find the recording below.In this session, we covered:On-site experience and capturing leads Flows to have live in your account Campaigns to build and schedule Recommended sending schedule Downloadable Cyber Weekend checklist: MAKE A COPY | Cyber Month Content Calendar MAKE A COPY | Cyber Weekend Checklist Useful links:Deliverability sending guide for Cyber Weekend Guide to List Cleaning How to choose form targeting and behavior settings How to schedule a signup form How to A/B Test a Signup Form Guide to Collecting SMS Consent How to Add a Form Teaser Getting started with flows How to use Klaviyo showcase How to create a holiday opt-out campaign (Mother/Father’s Day example) Additional learning resources: Deliverability certificate Black Friday/Cyber Monday Marketing courses on Klaviyo Academy [Interactive workshop] Build your Cyber Weekend audiences (replay) Our upcoming live training schedule Do you have a que
Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
Recap discussion: [Live feature walkthrough] Get to know our Google Ads integration
Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration. Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email email@example.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M
Recap discussion: [Interactive workshop] Créer un template e-mail pour Black Friday
Bonjour à tous,Merci d’avoir participé à notre atelier “Créer un template e-mail pour Black Friday”.Pendant cette session, nous avons :Revu les fonctionnalités principales du nouvel éditeur d’e-mail de Klaviyo Créé un template d’e-mail de base en suivant les bonnes pratiques de design Exploré les conseils pour créer des e-mails qui se démarquent pendant le Black FridayVous trouverez ci-dessous l’enregistrement de la session : Ressources additionnelles :Checklist comprenant les étapes de la création du template Klaviyo's New Template Editor vs. Classic Template Editor Getting started with opt-in related pages for a list Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à firstname.lastname@example.org pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Au plaisir de vous revoir lors d’un prochain webinaire !Mai
Inflation, economic headwinds, and BFCM
Hey folks! Our marketing team just released some incredibly helpful data around how US consumers plan to show for BFCM given inflation and economic headwinds. For instance, 99% of US consumers are feeling inflation but 65% say they will spend the same or more on BFCM as they did last year. The report breaks everything down into 13 different demographics so you can properly segment, and looks at various retail sectors as well (fashion versus tech, etc.) to see how different demographics plan to shop in those verticals. Check it out all out on our blog! And join our webinar on Wednesday, 10/26, to ask any questions:
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