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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

620 Topics
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Real Stories, Real Success with Lighthouse Keeper's Pantry

Join the Klaviyo community in a fireside chat on October 9th, 2024 @ 12:00 PM EST, as we talk to Kelly O’Connell, Founder & CEO of Lighthouse Keepers Pantry, about her journey from working with Martha Stewart and Ree Drummond to launching her own gourmet food line and cafe. Learn first hand how Kelly brings her brand to life and tells her story consistently across multiple channels. Register Here Kelly O’Connell is a Cape Cod native who spent nearly two decades in New York City. She graduated from the Fashion Institute of Technology and spent her career managing product development and marketing for lifestyle brands such as Martha Stewart, The Pioneer Woman and Weight Watchers. In 2021, Kelly launched the Lighthouse Keeper’s brand of gourmet foods and opened a café and gourmet shop in the heart of her hometown of Yarmouthport with her business partner, Greg Bilezikian called Lighthouse Keeper’s Pantry.To kick off this fireside chat we had a few questions for Kelly to help the commu

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stephen.trumble
Community Manager
1 month ago
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] Développez votre liste avant le Black Friday Cyber Monday

Merci d’avoir participé à la session “Développez votre liste avant le Black Friday Cyber Monday”.Cette session est faite pour vous aider à mettre en œuvre une stratégie d'acquisition solide avant le Black Friday et le Cyber Monday (BFCM).Durant cette session, nous passons en revue l'optimisation de votre site et de vos formulaires d'inscription pour le nouveau trafic, l'utilisation des intégrations des réseaux sociaux et des segments de Klaviyo pour créer des audiences similaires, ainsi que l'utilisation de votre audience existante pour stimuler les efforts d'acquisition grâce aux avis, aux parrainages et au contenu généré par les utilisateurs (UGC). Cette session devrait permettre aux participants de se sentir capables et enthousiastes quant au potentiel de croissance de leur liste avant le BFCM.Si vous n’avez pas eu l’occasion d’assister à la session, vous pouvez retrouver ci-dessous l’enregistrement de notre dernière session :  

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Severine
Community Manager
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Strategies for acquisition
Tips for using AI to optimize forms

Hey Klaviyo Community!In the world of pop-up forms, timing is everything.Ecommerce brands optimize their forms because even small tweaks to display and behavior targeting can mean the difference between being invited to continuously market your products to someone for years to come and losing them forever.So when exactly should you time your forms?Instead of guessing or trying to figure out what everyone else is doing, use your own data to find the ideal timing for your audience. You can easily run A/B tests—or, better yet, use AI to save time and deliver even more accurate results.Fortunately for all those marketers (and you), the wait is over. You can now use AI to optimize your form display timing,get more accurate results from your A/B tests, and more.Stop guessing, and put your data in the driver’s seat. Here’s how.Tip 1: Use Klaviyo AI to find the best display time for your formsIn Klaviyo, you can use AI to run an optimization test—a series of experiments to optimize a sign-up f

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stephen.trumble
Community Manager
1 month ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Office Hours] Haz tus Preguntas de BFCM a los Expertos de Klaviyo

En este post resumiremos la sesión y los recursos clave.Puede encontrar la grabación a continuación (una vez disponible):  Recursos del BFCM:Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices  [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo¿Necesita ayuda? Plantee sus preguntas a continuación o póngase en contacto con nuestro equipo de asistencia para solucionar problemas técnicos. También puede consultar nuestro Directorio de agencias asociadas si necesita ayuda sobre la estrategia o la ejecución del BFCM.

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anna.verlezza
Klaviyo Employee
1 month ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Interactive Workshop] Construye tus audiencias de BFCM en Klaviyo

En este post resumiremos la sesión y los recursos clave.Puede encontrar la grabación a continuación (una vez disponible):   En esta sesión, construimos cuatro segmentos de BFCM: Comprometidos con el MPP VIPs Espresso shot/última llamada No comprometidosDescarga la hoja de referencia para más información.Recursos del BFCM:Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices  [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Recursos de aprendizaje adicionales:[Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] Cómo configurar informes personalizados para realizar un seguimiento de las aperturas de la Protección de Privacidad de Apple Mail (MPP) [Help article] How to Identify iOS15 Mail Privacy Protection

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anna.verlezza
Klaviyo Employee
1 month ago
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements
What’s new in Klaviyo: August 2024 product updates

Since day one, our priority at Klaviyo has been to build products our customers love.We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.Here are some of the exciting updates we’re launching this quarter: Out now: personal

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J
Klaviyo Employee
2 months ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for conversion
💡 Email Design Tip - Using The Date Variable with a Dynamic Coupon

Hey Fam,  This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list.  So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire

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Mailbox Manny
Partner - Silver
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
4 ways to transform data for better targeting and personalization

 Customer data has never been easier to acquire, but data quality and relevance are key challenges for marketers in 2024. 71% of marketing executives say their teams have enough data, but that data often isn’t usable because it isn’t clean. More data often results in more complexity, with information flowing from integrations, forms, and uploads. When data isn’t consistent, it’s impossible to capture every iteration in a string of filters, and it’s hard to be confident that your personalization will land. With Klaviyo CDP, you can transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization. You can turn on pre-built transformations covering the most common use cases with a single click, or easily set up custom transformations – no developers, IT, or data scientists needed! The best part? This is all done in the same platform as your marketing, so you can use clean data immediately. Standardize textMake sure your segments and flo

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stephen.trumble
Community Manager
2 months ago
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!In this session, we covered: BFCM 2023: by the numbers - data & trends Offers strategies for different businesses  Get inspired: real-life offer examples from brands like Baggu and Beyond Yoga  Bonus: segmenting your offerYou can watch the replay of this training below:    While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM  Attend [Strategy session] Understand email and SMS deliverability Attend [Interactive Workshop] Build Your BFCM Audiences in Klaviyo

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Severine
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge 2024: Enter to win $150 gift card!

Are you ready to dominate this year's Black Friday Cyber Monday (BFCM) weekend like never before? Join us as we gear up for the ultimate holiday marketing event! 🌟 Introducing the Klaviyo Community BFCM Challenge! 🌟 📅 Leading up to the big BFCM weekend, we've prepared a series of 6 challenges specially crafted to supercharge your holiday marketing preparations. These challenges are designed to help you stay ahead of the game, fine-tune your strategies, collaborate and support your peers and give you the opportunity to win $150 gift card to a Klaviyo Customer!How to Enter: Eligible entrants can enter the Contest by visiting any of the 6 challenge posts (posts titled: Community BFCM Challenge: and linked below) and responding with your strategy to the challenge in the comment section as your “entry”. Entries into multiple Challenges is encouraged but entrants may only win 1 challenge. As a participant, your Entry must fully meet all Contest requirements, as specified in the Terms &amp

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stephen.trumble
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge: Increase conversions | Win $150 gift card!

Hey Klaviyo Community!With Black Friday and Cyber Monday just around the corner, it’s time to focus on one of the most critical aspects of your messaging—conversions. We want to hear your best strategies for turning visitors into buyers during this high-stakes shopping season.Challenge: Increase conversionsObjective: Share your most effective tactics for increasing conversions during Black Friday and Cyber Monday.How to Participate:Think: Reflect on the techniques that have worked best for you in the past or come up with a new strategy that you plan to test this year. Share: Post your conversion-boosting tactic in the comments below. This could be anything from optimizing landing pages, using social proof, offering limited-time deals, or creating a sense of urgency. Engage: Explore other members' tactics, give a “like” to your favorites, and discuss the potential impact of these strategies on your campaigns.Prize: The top 3 strategies with the most engagement (likes) will be evaluated

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stephen.trumble
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge: Create with Klaviyo AI | Win $150 gift card!

Hey Klaviyo Community!With Black Friday and Cyber Monday on the horizon, it’s the perfect time to harness the power of Klaviyo AI to enhance your marketing strategies. We want to see how you’re using Klaviyo AI to create smart, impactful campaigns that drive results.Challenge: Create with Klaviyo AIObjective: Share your most creative use of Klaviyo AI to optimize your marketing efforts for Black Friday and Cyber Monday.How to Participate:Think: Reflect on how you’ve leveraged Klaviyo AI—whether it’s for predictive analytics, personalized content generation, optimized send times, or something else entirely. Share: Post your AI-driven strategy in the comments below. Explain how you used Klaviyo AI, the impact it had on your campaigns, and why it’s a game-changer for your brand. Engage: Check out other members' strategies, give a “like” to your favorites, and dive into discussions to share insights and experiences!Prize: The top 3 AI strategies with the highest engagement (likes and comme

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stephen.trumble
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge: Hyper-personalize your messages | Win $150 gift card

Hey Klaviyo Community!This Black Friday and Cyber Monday, let's elevate our personalization game! We want to see your most creative and effective strategies for delivering hyper-personalized experiences to your customers.Challenge: Hyper-Personalization HackObjective: Share your best strategies for hyper-personalization that creates a truly tailored experience for your customers.How to Participate:Think: Reflect on a personalization technique that has made a significant impact in your marketing efforts. Consider strategies that go beyond the basics, making customers feel like the message was crafted just for them. Share: Post your hack in the comments below. This could involve leveraging customer data in unique ways, creating dynamic content, or implementing a personalization strategy that has worked wonders for your brand. Engage: Explore other members' hacks, give a thumbs up to your favorites, and join the conversation to exchange ideas and insights!Prize: The top 3 hacks with the m

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stephen.trumble
Community Manager
2 months ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion [Strategy session] Design Emails that Convert

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor  Discussed how to measure success and optimize your email design  Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Academy course: Getting started with email templates Blog articles: How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design re

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mai.tran
Klaviyo Employee
2 months ago
Dov
DovKlaviyo Alum
published in Product Updates & Announcements
Ranks are now LIVE in the communityNews

Hello Klaviyo Community!We’re very excited to announce that community ranks are now live!What are ranks?A rank consists of an icon and title that appear next to your username in the Klaviyo community. Ranks serve as an indicator of community engagement and level of product and marketing strategy expertise. As you progress through the ranks, you will receive rewards along the way.What are the Klaviyo community ranks?From lowest to highest, the ranks are as follows: Contributor Active Contributor Problem Solver Expert Problem Solver Principal User How does rank progression work?Each rank contains 4 tiers labeled I-IV. You must progress through each tier before advancing to the next rank. For example, the first rank, “Contributor”, includes Contributor I,II,III & IV. The second rank, “Active Contributor”, includes Active Contributor I,II,III,IV, and so on.Where can I see my rank?Click on your profile picture in the top right corner on the community homepage. Then click on “My

2012
Dov
2 months ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for conversion
Using Klaviyo Flows AI to build better, more personalized flows

Building personalized, streamlined flows just got easier with the release of Klaviyo’s Flows AI. If you have even a nugget of an idea, slot it into the Flows AI builder and Klaviyo will do the work for you. How to get started with Klaviyo Flows AI Go to the Flows tab in Klaviyo. Click “Create Flow.” Click “Build Your Own.”  Select “Create with AI.” Name your flow. Type out a description of the flow you want to create. The more details you include, the more accurate your flow creation will be. Let Klaviyo know what you want to trigger the flow, any profile or event filters to include or exclude, and flow actions such as the number of emails and time delays between them. Click “Generate Draft” and Klaviyo will build out the flow structure for you. If you’re happy with the structure, click “Edit flow” to add content to your emails.  With AI, language matters  When writing the description of your flow, the words you use matter. Consider these two examples:“Create a 2 email flow when someon

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KatherineB
Partner - Platinum
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Drive more BFCM revenue

Today’s customers expect a personalized experience when interacting with a brand. In fact, 71% expect it every time, and 76% are frustrated when they don’t get it. As this holiday season kicks off, it’s critical to capture and retain customers through strategic, personalized digital experiences. Here are 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences: Drive up average order value by making it easy to order multiple items in a bundle. Use the product analysis to determine the best bundles or sample packs to create based on products that customers commonly buy together Increase awareness with existing and potential customers through third-party ads. Go beyond “VIPs” defined only by total spend and sync your RFM Champions segment to advertising channels to capture lookalikes of your best customers. Retarget a segment of RFM Needs Attention and At Risk customers who aren’t engaging with emails with a lead ad to collect phone number and SMS consentDon

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chloe.strange
Community Manager
2 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
10 Questions with June Champion of the Month: Joe Hsieh

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the third Champion superstar of 2024! 💫 And the June Champion Spotlight goes to (drum roll please): Joe Hsieh @retention   Joe is a three-time returning Champion and about to hit a huge milestone in his Community career. He is nearing his 1,000th response! 🎊 🎉  In light of these two accomplishments, we wanted to ask this expert partner and Champion some questions about the Community, marketing trends, and the product features he recommends most.   Let’s get into it!  Question 1: What keeps you so active in the Community?  Joe Hsieh: One of

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Taylor Tarpley
Community Manager
3 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
Introducing the redesigned Klaviyo Academy

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other important information.  Live trainings added to AcademyPreviously, if you wanted to find available live trainings and on-demand resources, you had to visit two different

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stephen.trumble
Community Manager
3 months ago
Claire Longrigg
Community Manager
Claire LongriggCommunity Manager
published in Product Updates & Announcements
Join the group: Come chat with other French users

Hi folks, We’ve created a French-language group to give our French-speaking community members a place to discuss ideas and develop strategies with one another. In the group you’ll find:Updates about our Klaviyo’s French-language services  Links and summaries to our latest French guides and research reports Alerts about upcoming webinars and training courses that are available in French  Advance invitations to our customer events in France Awesome experts from our French partner agencies to chat toDo come and join us :)Merci et à bientôt ! The Klaviyo team 

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Claire Longrigg
Community Manager
3 months ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: Flows office hours with Klaviyo

During our live flows office hour sessions, the Klaviyo customer education team is available to answer your questions about flows live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend flows office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for a big sales season, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below:  Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you

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Vivian.Asonye
Community Manager
3 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
5 one-click integrations to level up acquisition and conversion

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok  Key use cases for TikTok:  Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

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chloe.strange
Community Manager
3 months ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
Unlock BFCM success: what to try and why it works

It’s that time of year again—the ever-anticipated shopping event, Black Friday Cyber Monday (BFCM), which presents a golden opportunity for brands to boost their sales and expand their customer base. But with every business competing for consumer attention, how do you stand out?   Keep reading for some effective marketing strategies that could help you craft compelling offers to maximize this year’s BFCM success.  1. Segment your audience to send personalized emails  What it is: Segmenting your audience empowers you to tailor email campaigns to specific customer groups, increasing the relevance and appeal of what your brand has to offer this holiday season. Why it matters: Personalization increases engagement and conversion rates by making your emails more relevant to each customer. How to do it: Use segmentation tools to divide your audience based on past purchase behavior, browsing history, engagement levels and interests. For instance, you might create segments of:VIP customers: Rew

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Bethany D.
Problem Solver II
3 months ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Strategies for conversion
Drive more sales with these impactful unified email & SMS tactics

If you’re looking to increase your customer engagement and drive more sales, an omnichannel marketing strategy is a must. An omnichannel marketing approach means communicating consistently across different channels, providing a seamless experience for your customers. Email and SMS are two powerful communication channels that enable you to create cohesive, personalized experiences that resonate with your audience and foster loyalty. Properly aligning email and SMS strategies helps your brand reinforce your message, reach a wider audience, and optimize engagement rates.  Below are a few key tactics my team has used to effectively unify email and SMS marketing efforts for the brands we manage on Klaviyo: Use a multi-step form to collect email & SMS consent The first step of any unified marketing strategy is ensuring subscribers have opted in on your core channels. With Klaviyo, it’s easy to collect email and SMS consent all in one go using a multi-step sign-up form. This allows new we

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Ashley I.
Partner - Platinum
3 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
Klaviyo Portfolio

Klaviyo Portfolio the smartest way to manage all your accounts in one place.  “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations- Streamline user access and secure data with centralized control. Maximize marketing efficiency and scale across brands and regionsGlobal reporting- Find trends in your business by comparing all your accounts side-by-side.Centralized management - Gain seamless control over user access and billing without the need to jump between accounts.Cross-account cloning- Localize campaigns faster and easily replicate winning

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stephen.trumble
Community Manager
3 months ago
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