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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 786 Topics
  • 2,391 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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786 Topics
C
Contributor I
ChrystalContributor I
asked in Analytics and Deliverability
Custom metric for Woocommerce for Order Status

Hi, Apologies if there is already a similar post in the forum. However, I recently transitioned to Klaviyo for my business’s email marketing and am still exploring the available features here.I am looking to build a flow regarding failed orders and was wondering if there is a way to get that metric in Klaviyo. I have seen the Woocommerce metrics in Klaviyo and can’t seem to find the right metric to represent what I need.Flow:If ‘order status: fail’, send email etc Is there a way to do this with the existing metrics or how can I create a custom metric for order status?Thanks a bunch :) 

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David To
Klaviyo Employee
3 years ago
B
Contributor I
Blythe_AdrianContributor I
asked in Analytics and Deliverability
Having trouble's installing "added to cart" metric into klaviyo for one of my clients

Hey guys, I’m having trouble installing one of the following metrics.That being added to cart.On my clients shopify store, I have inspected the element of the add to cart button and even applied both snippets (to testing reasons) for id and class. Obviously I’ve followed instructions to paste the snippet of code under the product.liquid fileFor you information, my clients “add to cart” button has a class notation.However, when I use the alternate code snippet and modify it, still does not show the metric in klaviyo.I also want to point out that the add to cart button on my clients store is automated to pulse frequently switching from:class=”ProductForm__AddToCart Button Button--secondary Button--full vtl-aa-animated-atc-button”toclass=”ProductForm__AddToCart Button Button--secondary Button--full vtl-aa-animated-atc-button vtl-aa-active”I believe this is the main reason klaviyo can’t identify the added to cart metric.If anyone knows anyway to bypass this, or if I am installing the code

6278
David To
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
What is Klaviyo's Acceptable Use Policy, and what is not allowed on Klaviyo?F.A.Q.

If you are interested in learning more about what is not permitted on Klaviyo, check out our Acceptable Use Policy. The Acceptable Use Policy will apply to both our email and SMS services. However, there is additional prohibited content for SMS. Learn more about prohibited SMS content. 

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wei.he
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
Why am I getting high bounces, spam complaints, and unsubscribe rates from a list I collected through a giveaway?F.A.Q.

When given the opportunity to win something for free by entering an email, people will take advantage of this opportunity as there is nothing to lose for them. However, as an email marketer, you are at risk of collecting emails that are either invalid or are not engaged with your brand. When sending to this list, there is a likelihood that you see lower than normal performance. To help minimize your bounce, spam, and unsubscribe rates, we recommend turning double opt-in on if it is not already. This will help you obtain a cleaner list through your giveaway promotion.Along with using double opt-in, the first campaign sent to this new list should remind the recipient of how their email was collected in the first place. This would help mitigate the likelihood of recipients marking your email as spam.

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wei.he
Klaviyo Employee
3 years ago
A
Contributor I
Allegresse24KContributor I
asked in Analytics and Deliverability
Magento: Why does Klaviyo can't read the "Checkout started" behavior of my customers?

I am having issues with the abandoned cart series. Every time I try to checkout (but not complete the process) klaviyo doesn't read this behavior. Checkout proof: Klaviyo can't read this Checkout behavior: https://snipboard.io/hBVPpE.jpgHow can I solve this issue? And let me know what can I do to fix it Thank you! 

1331
Dov
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
I set up a dedicated sending domain before, but I notice that my emails are not sending from that domain. Why's that?F.A.Q.

After you’ve added in the CNAME records in your Klaviyo account settings, there are two more steps to the process of creating a dedicated sending domain. Once you’ve added your CNAME records, click on the “Continue to Verify” button to allow Klaviyo to confirm whether the CNAME records are present or not. If all the records are present, you will see the “Continue to Verify” button change to “Apply Domain”. Click “Apply Domain” and confirm that you would like to move forward to apply the dedicated sending domain. If you only verified the domain and did not apply it, you will continue to send on Klaviyo’s shared sending domain.  Another reason why you may see that your emails are no longer sent on your dedicated sending domain is due to your domain’s DNS. Make sure that the Klaviyo CNAME records are still present within your domain’s DNS. If they are no longer there, Klaviyo cannot make use of the dedicated sending domain. Also, outages can happen with DNS. During a DNS outage, the CNAME

6170
wei.he
Klaviyo Employee
3 years ago
K
Contributor I
KeeveWContributor I
asked in Analytics and Deliverability
Add to Cart Snippet not showing in analytics

Hi there,First of all, apologies for making another post on this issue, but I haven’t found any solutions that worked in the various other posts regarding this problem. Basically, I’m trying to set up add to cart tracking as per the documentation, but have been unsuccessful.  Our shopify site doesn’t have an ID, but instead uses class, so I’m using the alternate code snippet.Things that have been done:Viewed product code has been put in the product.liquid file Viewed product code is successfully firing the viewed product events (for my email as well) Added the added to cart snippet below the viewed product codeOur Shopify site’s add to cart button code is here: The code that I have inserted into product.liquid is here: Different variations of the querySelector value I’ve tried to use:‘.action_button’‘action_button’‘action_button.add_to_cart’‘.action_button.add_to_cart’ All have not worked. I’ve tested each variant by adding to cart on our site after the change. Viewed product always fi

3366
Dov
3 years ago
T
Contributor I
TZ210Contributor I
asked in Analytics and Deliverability
Add to cart Snippet now showing in klaviyo analytics

Hi there, I have been trying to add the Add To Cart snippet into Klaviyo for 2 days now and can’t not figure out what I’m doing wrong. On my website, there isn’t any clear representation of what the ID should be. Any help is appreciated, thank you!  

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David To
Klaviyo Employee
3 years ago
D
Contributor I
DougCContributor I
asked in Analytics and Deliverability
cloudfront.net and trk.klclick.com?

We recently had our own email system block a campaign email as a phishing attempt. Our IT department investigated and found the combination of the trk.klclick.com and xxxxxx.cloudfront.net addresses in the message triggered the block (xxxxxx being a seemingly random combo of letters… didn’t know if it was sensitive or not).I searched and found the directions for setting up our own custom click tracker domain to replace trk.klick.com, but could find nothing about the cloudfront.net address. If we replace trk.klick.com will that be enough to avoid the phishing block? If cloudfront.net is also contributing to blocks and spam designations, is there a workaround for it as there is for trk.klick.com? Thanks!

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David To
Klaviyo Employee
3 years ago
O
Contributor I
olaContributor I
asked in Analytics and Deliverability
Did one person REALLY open 939 times? Every send seems to have one crazy number.

We’ve just started sending an email to two new lists, and the most recent one showed one person opening the email 939 times.  That seemed pretty wacky, so I looked at a couple other emails that we’d recently sent.  Another email showed one person opening 154 times.  These numbers seem really unlikely - especially the 939 opens from one person.  Is that REALLY correct, or is there something that could be causing that to happen? Thanks!

1571
Dov
3 years ago
N
Contributor I
ngoctrungContributor I
asked in Analytics and Deliverability
More Detail of Klaviyo shared hosting

I’m considering between Klaviyo shared hosting and dedicated domain hosting, so i want to ask that: What is the maximum email, recipents per day can i send using shared hosting email? is it’s delivery good? i know it cant be the best but what is the percentage of my first email getting into inbox? i’ve done some research but dont see any useful statistics.

1491
Dov
3 years ago
A
Contributor I
Abhay PurohitContributor I
asked in Analytics and Deliverability
Email changes its formatting when shared with someone else

Hello @Mailbox Manny ,I have created email in klaviyo using the drag and drop builder. The email looks perfect when shared the preview from klaviyo, but I forward the same email to someone else, it looses all of its formatting. I am not sure any such thing should happen. Can you help with that issue? Also, can you let me know why does that happen? Thanks:) 

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David To
Klaviyo Employee
3 years ago
N
Contributor I
ngoctrungContributor I
asked in Analytics and Deliverability
Do i still need a domain hosting? (gsuite/amz)

Hi! I’ve just bought a new domain and setup dedicated domain for it, is my domain ready to send email? or i still need a hosting solution? And if dont, where do i receice my reply emails?

1691
Dov
3 years ago
A
Problem Solver I
Andrew.WaltersProblem Solver I
asked in Analytics and Deliverability
Conversion Rate by Link

Hello everyone, Does Klaviyo provide conversion rates for each link with an email? If not, I’d love to see a conversion rate provided in the link activity page of a Campaign.

2783
David To
Klaviyo Employee
3 years ago
JacobM
Problem Solver I
JacobMProblem Solver I
posted in Analytics and Deliverability
Analyzing Klaviyo data externally

Hey everyone, I’m trying to use Klaviyo for reporting and analytics with a client I work with, but I keep running into issues with not being able to report on/filter/analyze the database exactly as we would like to. As a basic example, custom metric reports only have one group/filter, and the only option for filtering is “equals”. There are many more features like that that are in the segment builder, but not reports. Does anyone use an external app to access Klaviyo’s data and put together segments/reports/visualizations that Klaviyo can’t?

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D
Contributor II
3 years ago
A
Contributor I
adam@act360.caContributor I
asked in Analytics and Deliverability
Api request metric not created

Hi,I am using the API to create dynamic metrics against a profile.I have for instance 5 requests with a success response however when I go and check the profile events I only see 3 or 2 metrics created on the profile.Would it be that there is a request limit per second? I should have the 5 metrics created on the profile.

1671
Dov
3 years ago
S
Contributor I
S-LabsContributor I
asked in Analytics and Deliverability
A question about "Placed Orders" regarding Funnel.io, Klaviyo, and Shopify

Hello!Pardon me if this has been addressed elsewhere on the forum, I did not come across it and want to see if anyone here could give me some clarification, or point me in the right direction on the following:Which Klaviyo-to-Funnel connection gives me the correct number of Placed Orders we contributed to?-Using the program Funnel, you can import/connect to Klaviyo accounts in six different ways.-Three of those connections (No Breakdown, Attributed Flow, Attributed Message) import the two metrics I would like for a report, “Placed Order” and “Placed Order Value”, however...-All three connections provide different numbers.If you go into the Klaviyo Metric Analytics, the “Placed Order” and “Placed Order Value” is imported from Shopify without filters.The “No Breakdown” Funnel connection to Klaviyo gives me the total Shopify number- it has nothing to do with Klaviyo. I added a filter to only include placed orders that have a “UTM campaign medium” of “email”, but that number does not match

4172
S
Contributor I
3 years ago
Ady
Contributor I
AdyContributor I
asked in Analytics and Deliverability
AddToCart Snippet not showing in analytics

Hello, Klaviyo team!Adrian here, I’m trying to set up the add to cart snippet in my store and when I add the code the action doesn’t show up in my analytics after testing.  My ID: I’ve added this into as instructed but I’m still seeing no results: 

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David To
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
What is DMARC and can I set this up on Klaviyo?F.A.Q.

DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it is a policy designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. A DMARC policy allows a sender to indicate that their messages are protected by SPF and/or DKIM, and tells an inbox provider the actions to take if either of those authentication methods do not pass.  Inbox providers could either place the emails in the junk folders, block the message outright, or let the emails pass as normal depending on the policy in place. DMARC removes guesswork about the receiver’s handling of these failed messages, while limiting or eliminating the domain owner’s exposure to potentially fraudulent and harmful messages. DMARC also provides a way for email recipients to report back to the domain owner about messages that pass and/or fail DMARC evaluation.  If you have a DMARC policy in place on your domain, please make sure you are on a dedi

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wei.he
Klaviyo Employee
3 years ago
G
Contributor I
gauthamContributor I
asked in Analytics and Deliverability
Exporting Klaviyo Data for Analytics

Hello,I am fairly new to Klaviyo and was hoping to get some help with Klaviyo data that is captured in the tables. Is there a way to capture the click-to-action (CTA) data in one of the tables as a column? The idea is to track how many users clicked on the links/URLs in an email campaign. Also, is there a table that contains the actual email text (I know that it is stored within a bunch of HTML tags) to determine how many characters/words an email is?If these data elements don’t already exist, is it possible to access those through an API?Thanks,Gautham

6196
N
Contributor II
3 years ago
J
Active Contributor I
jfcatalanActive Contributor I
asked in Analytics and Deliverability
Klaviyo Event Tracking, Form Opened, & Bounce Rates

Hi,We are seeing a pretty drastic reduction in bounce rates and it's been a challenge to find the culprit.  Originally, I thought the issue was with another third-party vendor as it aligns with when they started to collect data.  However, when I asked them they brought my attention to a Klaviyo event that's firing on our site.Their screenshot:  I have the Klaviyo form listener event set up on GTM, but this was implemented March 29th. I am wondering if something changed regarding the form listener script around April 27th? Thank you,Jonathan  

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J
Active Contributor I
3 years ago
R
Contributor I
rasp2Contributor I
asked in Analytics and Deliverability
Best approach to automate getting segment predictive metrics

We want to automate getting segement predictive metrics (like Total Customer Lifetime Value, Churn Risk Prediction, Average Days Between Orders, Average Order). Right we are manually downloading that data with .csv file. We asked the support for API, and they said for the moment being it is not posible to get that data with an API. Do you have some workaround for us so we can automate it?

1551
Dov
3 years ago
Z
Contributor I
zeroresContributor I
asked in Analytics and Deliverability
How to get a subtotal on Placed Order metrics having multiple items?

Hello I create an order confirmation email using the placed order metric flow, but upon checking on the available data subtotal data is missing only the subtotal per item is available. Is there another work around on this like adding the subtotal per item? 

3691
Dov
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
Will adding in Klaviyo’s CNAME and TXT record impact sending on other ESP platforms?F.A.Q.

Adding Klaviyo’s CNAME and TXT record will not impact sending on other ESP (Email Service Provider) platforms as long as the subdomain created for Klaviyo is different from the other ESP’s sending subdomain. Klaviyo’s CNAME is mainly aimed towards Klaviyo to make use of the subdomain, so it would not interfere with any sending on other ESPs. 

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wei.he
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?F.A.Q.

Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses  shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.

4370
wei.he
Klaviyo Employee
3 years ago
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